Noel Tata's BIG plan is set, Tata Motors to launch…, wants to to strengthen its…
Tata Motors is focusing on expanding its electric vehicle (EV) lineup and enhancing the value of its existing models as part of its strategy to make EVs dominant in the domestic passenger vehicle market.
The Mumbai-based automotive giant plans to introduce the Harrier.ev later this fiscal year, followed by the Sierra.ev, while also rolling out several upgrades to its current models.
Tata Motors sold about 65,000 EVs in FY25, a drop of 10 per cent as compared with FY24. Strengthening EV portfolio with new launches, as we also strengthen the value proposition of existing products, it said in a post-result investor presentation.
The company aims at continued efforts towards mainstreaming EVs, with focused market development and ecosystem actions, it noted while outlining the focus areas for sustainable growth in the passenger vehicles segment in FY26.
On the internal combustion engine vehicle segment, the company said it aims at "leveraging its strongest and freshest portfolio yet, with product interventions across hatches and SUVs.
The company aims to enhance brand consideration through comprehensive marketing campaigns and brand associations, to improve customer experience.
Besides, it intends to focus on accelerating cost reduction initiatives to ensure competitiveness and profitability in a tough environment, it added.
In the commercial vehicle business, the company said it expects improved fleet utilisation and a stable sentiment index with most macroeconomic indicators on track. We anticipate sustained growth despite global headwinds; the company stated.
The company's focus in the current fiscal would be to ensure a smooth transition of AC regulation in trucks, coupled with value enhancements.
Tata Motors will also continue to redefine the future of mobility with an expansive product portfolio, smart digital solutions and new nameplate launches, it stated.
The company also aims to improve retail market shares in all segments and, win back SCV shares by increasing penetration
(With Inputs From PTI)
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