30 Beauty Products That'll Have You Thinking, "Who Needs A Fairy Godmother?"

Buzz Feed

04-03-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Shopping
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You're about to make the *bibbidi-bobbidi* best eyeliner wing you've ever had.
1. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door.
www.amazon.com, www.amazon.com
Promising review:"So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer, and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae
Get it from Amazon for $14.99.
2. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion.
Jenae Sitzes / BuzzFeed
BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)
Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non -waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."
Get it from Amazon for $17+ (available in two sizes).
3. A bottle of professional-grade callus-removing gel so you can quickly and painlessly remove allllll your calluses. Reviewers praise this for dissolving dead skin in ~minutes~ so buckle up — your feet are about to be as smooth as a baby's bottom.
Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.
Promising review:"I have the driest heels, and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks, and now they're almost baby-soft again. But please follow the directions... I left it on my super-dry, thick-callused heels for only three minutes, and the callouses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." — Kiki
Get it from Amazon for $9.99 (available in three scents).
4. Or, a popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of 6–11 days) from your feet to reveal a smoothness you haven't experienced since you learned to walk.
www.amazon.com
Check out a TikTok of the foot peel in action.
Promising review:"I placed this order after seeing it everywhere on TikTok... and boy, am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let's be honest, the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM, baby-soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" — Alma Elias
Get two pairs from Amazon for $19.99.
5. A tea tree and peppermint remedy soap with aloe vera and vitamins C and E to help combat a plethora of skin irritations. (We're talking dry skin, acne, athlete's foot, jock itch, and more!) Plus, it's just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?!
www.amazon.com, www.amazon.com
Learn more about the many uses of tea tree oil at Cleveland Clinic and learn about how it can help with athlete's foot at Mayo Clinic.
Promising review:"I purchased Remedy Soap for my 'tween' daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar, etc. I was literally at my wit's end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. I can't thank Honestie Naturals enough for this product. It has truly put a smile back on my family's faces." — Amazon Customer
Get it from Amazon for $13.52+ (available in two sizes).
6. A deeply conditioning hair mask made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage!
Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products. This hair mask is designed for all hair types to help repair breakage, heat, and color damage.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising review:" My scalp felt invigorated after applying. I left the masque on overnight, and when I rinsed the next morning, my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. My hair looks hydrated as well! I plan to use it every two weeks." — Dawn M.
Get it from Amazon for $17.99.
7. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.
www.amazon.com, www.amazon.com
Promising review: "I was skeptical, but after trying this poreless putty, my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply my foundation. It makes my skin feel great! No bad odor, and it doesn't make my skin oily! I will keep using this product!" — Christy
Get it from Amazon for $10.
8. A Denman styling brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.
www.amazon.com, www.amazon.com
Promising review: "I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I've converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" — Patricia
Get it from Amazon for $25.95.
9. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles; this is now a staple in your beauty routine.
Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.
BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways:
"1. One pea-sized application per day is all it takes.
2. It's just as effective over moisturizer as it would be if you applied it directly to your skin.
3. Apply it at night, and you MUST wear sunscreen every day when you use this!"
You can read her full Differin review to learn more!
Promising review:" This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So, I have mild hormonal acne due to my menstrual cycle, but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results, and I will buy another tube if my acne acts up again, but for now, I have clean and clear skin. Thanks Differin!" — KARTHICK RAVI
Get it from Amazon for $13.10+ (available in two versions and three quantities).
10. Juno & Co.'s Clean 10 Cleansing Balm that'll make removing your makeup easy as can be. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.
www.amazon.com, Amazon
Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas.
Promising review:"I LOVE THIS PRODUCT!!!! I found it on TikTok, and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit it doesn't take 100% of the makeup off, but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" — Deetje Frederick
Get it from Amazon for $14.99.
11. A Heatless Hair Curler to give you amazingly bouncy curls with no damage because there is no heat!! And it does its best work while you sleep!
This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with satin to help prevent tangled hair.
Promising review:" I could not be more obsessed with this. I have stick-straight hair, and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night...They're comfy and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day. Works better than curling iron for me!" — nikki liu
Get it from Amazon for $8.99+ (available in five colors/patterns).
12. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.
Promising review: "I have used every mascara on the planet (not literally, but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must-have for any makeup collection. You absolutely can't go wrong with this!" — Amazon Customer
Get it from Amazon for $3.49 (available in black or brown).
13. A teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.
www.amazon.com
Promising review: "I was skeptical because I've tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I'm already seeing results! Just make sure to follow the instructions. Brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applying to all teeth, and voila! :)" — Samantha Till
Get a two-pack from Amazon for $17.95+ (available in three quantities).
14. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness, PLUS it has SPF 30. It can be worn under your makeup or on its own; either way, you'll be loving your results.
Sephora
Promising review:"This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy. However, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair-complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. The bonus is the product is healing and has SPF! I call this my little magic pot!" — saturnevolved
Get it from Amazon (available in two sizes) or from Sephora for $25.
15. A Maybelline multi-use concealer that can not only conceal, but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture and medium coverage.
www.amazon.com
Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes, so it's a 2-in-1 tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" — Jessica
Get it from Amazon for $8.80 (available in 18 shades).
16. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.
www.amazon.com, www.amazon.com
Promising review:" I purchased this brush three weeks ago and have used it every day. I like the brush so much that I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis, and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." — ANS
Get it from Amazon for $9.02+ (available in 10 colors and two-packs).
17. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion… even after a *full* day of activities.
www.amazon.com, www.amazon.com
Promising review:" I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen and then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don't need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." — Maria Webba
Get it from Amazon for $9.79+ (available in 19 shades).
18. A firming eye cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to help brighten and firm your skin.
www.amazon.com, www.amazon.com
Promising review:"Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." — Melissa
Get it from Amazon for $14.99+ (available in three sizes and one- or two-pack).
19. A color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation — *boom* — disappear.
Ulta
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" — Undisclosed
Get it from Amazon (available in six shades) or from Ulta (available in six shades) for $26.
20. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and you'll be thrilled with the results.
Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I've seen a huge difference. My eyelashes are noticeably longer, and I wear way, way less mascara. I usually give up on things like this when I don't see results instantly, but I'm glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." — Julie
Get it from Amazon for $21.24+ (available in two variations).
21. A bottle of Elizavecca hair treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)!
www.amazon.com, www.amazon.com
Check out rave reviews from folks with fine hair, curly hair, and type 4c hair.
Promising reviews:"Not gonna lie, I was skeptical that this could help me. A few months ago, I decided I could bleach my hair. I burnt it to such a crisp that I've literally been wearing it up under a cap. That worked when it was winter, but now it's warm, so I needed a solution. I saw this product highly recommended on other sites, and the reviews were good. So I ordered a tube. Used it twice now, and OH. MY. LANTA. For months, my hair has felt like crunchy noodles, ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner), my ends feel soft!! After the second time washing with it, it actually moves like it's not damaged, and it is visibly SO much healthier. Like seriously, IDK how they bottled witchcraft, but I'm going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn't work. But instead, I have the healthiest hair I've had since being a home hairdresser. 10/10 for less than $10. Picture from left to right (blonde above): my hair before using this, my hair after the first treatment, and my hair after the second treatment. — Beth
"I was skeptical. I'll admit it. I wasn't sure this would work on my 4c hair. It made my hair so soft! And I didn't need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can't beat it for the price." — Niki D.
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get it from Amazon for $7.74.
22. A sheer tint BB cream designed to mattify, conceal, minimize the look of pores, reduce redness, hydrate and smoothen. (Dang, what can't this thing do?!) Oh! Plus it's oil-free AND has a little salicylic acid to help clear up acne.
www.amazon.com
Promising review:"Personally, I never liked a liquid form of makeup. It was hard to use, in my opinion. But this completely changed my mind, and I love using it. Super easy to apply for first-time makeup users." — Rene
Get it from Amazon for $7.99+ (available in five shades).
23. A bottle of fan-favorite Bio-Oil with sooo many potential uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out, and you may just discover the next big thing to put it on. Once your friends find out about this, it's gonna be like the sisterhood of the traveling oil!!
Promising review:"Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years-old acne scars is improving. My skin looks younger — it's hard to describe, but I can see a difference. It looks less rough. I've been using it morning and night." — Yasmin Rodriguez
Get it from Amazon for $11.12+ (available in two sizes).
24. A heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the one below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.
Promising review:"This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look until now. I don't know what kind of magical sorcery went into making this product, but this stuff is amazing." — Lillee45
Get it from Amazon for $12+ (available in two sizes).
You can also try the extra strength version if you have extremely dry hair or the curly hair version!
25. Honeyskin Ultimate Face and Body cream designed to help fight rosacea, dry skin, eczema, flaking, and acne while soothing and rejuvenating your skin. What could make this better? Oh, just the ahhmazing anti-inflammatory ingredients — manuka honey, Australian cehami, and shea butter.
Promising review:"Simply the best healing, refreshing cream anywhere. This cream is simply magic. I have some rosacea, and since I have been using it, I seldom have any breakouts on my face. I had mild psoriasis on my elbows, and it is all but gone. One day, I got a sunburn and put this on, and all the stinging was gone immediately, and it never peeled. I have tried many top-of-the-line products before this. This is simply fabulous. A friend told me that he had been recommended this by his dermatologist, and it was wonderful. I believed him! Glad I got it." — Carole Ciraulo
Get it from Amazon for $14.99+ (available in three sizes).
26. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, because even though I promise no one other than you actually notices those little bumps on your arms, you want them gone, and all power to ya!! Reviewers with skin conditions like keratosis pilaris swear by this product!
Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.
Promising review: "I've recently had a problem with these weird, itchy, acne-like bumps all over my chest and shoulders. I've tried tons of washes, creams, treatments, etc., but nothing seemed to be working, and then I saw a review of this scrub on TikTok and decided to try it. I shower every morning and take about a fingertip full of the scrub and gently rub it over my chest and shoulders, then wash it off. After a couple of weeks, my skin was already getting so much better, and I have super sensitive skin too, so I'm impressed it didn't get irritated. Overall, I would definitely recommend!" — Olivia Parker
Get it from Amazon for $10+ (available in four sizes and a pack of two).
27. A smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Now you can have perfectly even eyeliner in minutes, which means you can still look ~fab~ even if you have to rush out the door.
www.amazon.com, www.amazon.com
Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!
Promising review:"This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." — Linds
Get a set of two from Amazon for $14.98+ (available in three styles as well as a combo set).
28. A bottle of L'Oreal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean, come on, that seems too good to be true, but the over 28,000 5-star ratings prove that this might just be real-life magic.
It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium-textured hair, two to three if you have thick to curly-textured hair, and add one extra dose if you have long hair.
Promising reviews:"Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and easy to brush after the first use. PLEASE be careful not to get it on your scalp. It does start to feel warm, almost like when you have had your hair color on too long; I just use it more toward the ends. Overall great stuff." — Jennifer Borchers
"I don't usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn't take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen." — Theressa Hailey
Get it from Amazon for $10.97.
29. Acne patches so you can stop spending your time picking at every zit you see. Just apply a patch and watch it flatten out the pimple, reduce redness, and pull out allllll the gunk.
www.amazon.com, www.amazon.com
Promising review:"This has been amazing. I bought it for my daughter, and she shared it with her boyfriend. They are both under 20. They experienced results overnight, reducing a painful red pimple starting. I will continue to buy these for the kids because the results were hands-down amazing. And my daughter has very sensitive skin." — Tonja Scofield
Get 40 round patches from Amazon for $6.76+ (available in four quantities and XL square patches).
Check out our in-depth review of Avarelle's acne patches for more info on why they work, how to use them, and why 48,000+ people can't stop raving about them.
30. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment, which will allow you to get rid of, like, half the products in your makeup bag. This long-wearing, waterproof cream does it all: eyeshadow, lipstick, and blush — that's basically a full face of makeup with one tube.
Danessa Myricks Beauty, Sephora
See why one TikToker loves it here!
Danessa Myricks Beauty is a Black woman-owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!
Promising review:"This is my first time trying this product, and I absolutely love it. It is transfer-proof, and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I'm pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it's pretty easy to take off as well, depending on what products you use. I used the Garnier waterproof micellar water, and with a few swipes, there was very little smudging, and the product came right off." — whailey
Get it from Sephora for $20 (available in 44 colors and three finishes).
The reviews used in this post have been edited for length and clarity.