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Cult favourite setting spray sparks backlash as it quietly changes it's formula
Cult favourite setting spray sparks backlash as it quietly changes it's formula

Daily Mirror

time2 days ago

  • Entertainment
  • Daily Mirror

Cult favourite setting spray sparks backlash as it quietly changes it's formula

Beauty fans were less than impressed when they learned that cult-favourite setting spray by Urban Decay was quietly reformulated - and the beauty breakup appears to be riddled with drama There's no doubt about it, the Urban Decay All Nighter Setting Spray reached cult status not long after it's launch. For the past 15 years, the setting spray - which rivals against Charlotte Tilbury's viral Airbrush Flawless Setting Spray and Elf's Power Grip Dewy Setting Spray - has kept its promise in keeping your makeup waterproof, smudge-proof, fadeproof, crackproof and transfer-resistant. As a long-time fan of the product (I've cycled through about three bottles of this stuff) I can confidently say it's one of the best on the market. But fans like me were left in shock after the announcement that the setting spray had been reformulated. The news came from Skindinavia, a brand many had never even heard of before. In an Instagram statement, they revealed that they had 'proudly made the All Nighter Setting Spray since 2010… but sadly, Urban Decay and its parent company L'Oréal have chosen to end their partnership with Skindinavia.' It comes as Meghan Markle's 'incredible' £26 skin-glowing collagen cream is on sale for £17. According to Allue, Skindinavia's founder and president, Allen Goldman, developed the formula and obtained the patent for it back in the mid-2000s, intent of selling it through his brand, but the product struggled to take off. He explained that he built a rapport with Urban Decay through networking events and agreed to license the formula to the brand, which soon resulted in All Nighter in 2010 and was met with massive success. The Mirror reached out to Skindinavia and Urban Decay for comment. A spokesperson for Urban Decay said: "We've kept everything our community loved about the original but made it even better. The product has an upgraded up to 24-hour wear, a fresh new scent and three different finishes. It's about improved performance, now with extra perks. We're excited to share this next chapter with our fans and can't wait for them to experience the future of makeup setting sprays." For more stories like this subscribe to our weekly newsletter, The Weekly Gulp, for a curated roundup of trending stories, poignant interviews, and viral lifestyle picks from The Mirror's Audience U35 team delivered straight to your inbox. Goldman told The Mirror that he wanted to ensure the customer is "always treated with respect" explaining that they "deserve to know they are what they paid for." He added that, from the situation, he's learned that "integrity, kindness and loyalty matters." Following what has been deemed the biggest beauty breakup of 2025, fans of the All Nighter setting spray have been left in disarray. One wrote: "Daaaaaaamn, RIP All Nighter: A True Legend. A Bonafide Icon. Probably my longest make-up relationship," while another added: "No!!! I was just talking about this yesterday how it just doesn't do it anymore. Something changed with it after Covid times.". Some have pledged allegiance to the original formula, sharing that they've pivoted to Skindinavia to keep up with the original product. Skindinavia are a US-based brand that specialise in micro-fine sprays geared for long-wear makeup. "The only setting spray that has seen me through EVERY SINGLE dance job in every climate. Last summer was dancing for Ricky Martin in Europe in 100 degree heat and that MAKEUP STAYED IN PLACE BBY. I'm going where this product is going lol," one commenter posted on Instagram. "Your bridal spray got me through my wedding in a peak Indian summer with 89% humidity. I will never leave you," a second added. If you're planning to stick with Urban Decay, good for you. But if the news has turned your head, you can buy the Skindinavia Bridal Makeup Finishing Spray here or shop four alternatives that could prove to be just as good for a fraction of the price. NYX The Face Glue Setting Spray, £8.99 The NYX The Face Glue Setting Spray has obscure reviews on TikTok for its insane hold that keeps your makeup locked in place without leaving a sticky film. It's transfer resistant and waterproof, and is made with film formers and Maple Syrup, which are known for their gripping properties. VIEVE Invisiveil Setting Spray, £28 Vieve is a woman-owned brand you should get to know, especially since their Invisiveil Setting Spray Setting Spray has over 660 five star reviews. Dubbed the spray that actually works, VIEVE's setting spray locks makeup in place for up to 16 hours, offers a true-to-finish formula, is hydrating and transfer-proof. Milani Make It Last Setting Spray, £14.50 Milani's Make It Last Setting Spray is a two-in-one and works as a primer and a setting spray, lending it's powers to prepping your skin before applying makeup and keeping it locked in place for up to 24 hours after. It's long-wearing, provides a natural finish and reduces the appearance of imperfections with a couple of spritzes. ONE/SIZE On 'Til Dawn Mattifying Waterproof Setting Spray, £32 Patrick Starrr's ONE/SIZE On 'Til Dawn Mattifying Waterproof Setting Spray is already a viral favourite online and it's no surprise why. The aerosol spray is lightweight, non-sticky and sets your makeup with next-level hold for up to 16 hours. Patrick himself has put the product to the test, dunking his face in his pool while wearing a full face of makeup. Safe to say, it lived up to the hype. Help us improve our content by completing the survey below. We'd love to hear from you!

32 Beauty Products So Amazing A Wizard Must've Cast A Spell
32 Beauty Products So Amazing A Wizard Must've Cast A Spell

Buzz Feed

time7 days ago

  • Entertainment
  • Buzz Feed

32 Beauty Products So Amazing A Wizard Must've Cast A Spell

Elizabeth Mott's Thank Me Later Eye Primer, which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly, the only explanation for this is that it is some magical potion. A bottle of professional-grade callus-removing gel so you can quickly and painlessly get rid of allllll your calluses. Reviewers praise this for dissolving dead skin in ~minutes~ so buckle up; your feet are about to be as smooth as a baby's bottom. Or, a popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of 6–11 days) from your feet to reveal a smoothness you haven't experienced since you learned to walk. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product. A tea tree and peppermint remedy soap made with aloe vera and vitamins C and E to help combat a plethora of skin irritations. (We're talking dry skin, acne, athlete's foot, jock itch, and more!) Plus, it's just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?! A bottle of Blume's Meltdown Acne Oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face, or mix it in with your daily moisturizer and watch your skincare woes disappear. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup. An E.l.f. putty primer so you can feel confident that the makeup you're about to spend a lot of time on will actually stay in place all day. Plus, this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated. A Denman styling brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles; this is now a staple in your beauty routine. Juno & Co.'s Clean 10 Cleansing Balm that'll make removing your makeup easy as can be. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities. A heatless hair curler to give you amazingly bouncy curls with no damage because there is no heat!! And it does its best work while you sleep! A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort. A teeth-whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth, and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness, PLUS it has SPF 30. It can be worn under your makeup or on its own; either way, you'll be loving your results. A Maybelline multi-use concealer that can not only conceal but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture and medium coverage. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion…even after a *full* day of activities. A firming eye cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to help brighten and tighten your skin. A color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips, and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like, who decided they should have the best lashes out there?!). Apply this serum consistently like you would a top liner, and you'll be thrilled with the results. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production). A bottle of Elizavecca hair treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! A sheer tint BB cream designed to mattify, conceal, minimize the look of pores, reduce redness, hydrate, and smoothen. (Dang, what can't this thing do?!) Oh! It's oil-free AND has a little salicylic acid to help clear up acne. A bottle of fan-favorite Bio-Oil with sooo many potential uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out, and you may just discover the next big thing to put it on. Once your friends find out about this, it's gonna be like the sisterhood of the traveling oil!! A heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the one below. 🤯 Chris Appleton (you know, Kim Kardashian and stylist) absolutely loves this stuff. Honeyskin Ultimate Face and Body cream designed to help fight rosacea, dry skin, flaking, and acne while soothing and rejuvenating your skin. What could make this better? Oh, just the ahhmazing anti-inflammatory ingredients — manuka honey, Australian cehami, and shea butter. BYO Blush Oil which is basically magical blush — it reacts to the pH of your skin, turning from clear to pink to give you a flushed look to highlight your ~natural~ beauty. And the sorcery doesn't end there, you can even sleep with it on, which is a HUGE win for us forgetful (or slightly lazy) folks. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, because even though I promise no one other than you actually notices those little bumps on your arms, you want them gone, and all power to ya!! Reviewers with skin conditions like keratosis pilaris swear by this product! A smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner to match. Now you can have perfectly even eyeliner in minutes, which means you can still look ~fab~ even if you have to rush out the door. L'Oréal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean, come on, that seems too good to be true, but the over 30,000 5-star ratings prove that this might just be real-life magic. Acne patches so you can stop spending your time picking at every zit you see. Just apply a patch and watch it flatten out the pimple, reduce redness, and pull out allllll the gunk.

Urban Decay Taps Viral Horror Star M3gan for New Product Partnership
Urban Decay Taps Viral Horror Star M3gan for New Product Partnership

Yahoo

time24-06-2025

  • Entertainment
  • Yahoo

Urban Decay Taps Viral Horror Star M3gan for New Product Partnership

Watch out; there's a killer Urban Decay partnership on the loose. Ahead of the highly anticipated release of 'M3gan 2.0' on Friday, the affordable makeup brand launched a chilling collaboration with Universal Pictures and the film's beloved, blond-haired murderess: M3gan. The AI doll, who went viral back in 2023 when the original movie dropped, was tapped to promote Urban Decay's All Nighter Setting Spray, a smudge-proof and transfer-resistant formula that locks in makeup for up to 16 hours. More from WWD Billie Partners With Charli XCX-beloved Accessories Company Ian Charms to Release Bush Positive Swimwear Lana Del Rey Channels Retro Glam with '60s-inspired BumpIt Hairstyle at Her Concert in Wales All the Beauty Retail Expansions of 2025 'We're thrilled to be partnering with Universal Pictures on 'M3gan 2.0.' The unique and unapologetic nature of M3gan aligns perfectly with Urban Decay's DNA, and we're excited to bring this collaboration to life in a way that showcases our iconic products — designed for you to stay flawless, no matter what chaos unfolds,' said Fernando Febres, head of U.S. marketing for Urban Decay. In a 30-second clip on YouTube, M3gan is seen sitting calmly on set, with her demonic blue eyes and innocent voice. 'Being me isn't easy. Not only do I have to save the world, I have to look this good doing it. Thankfully, I have my Urban Decay Setting Spray for a look that stays and slays,' the doll says. This partnership will include an in-person activation on Wednesday in Los Angeles, influencer partnerships and exclusive Urban Decay glam for actress Jenna Davis at the film premiere. 'M3gan 2.0' is the second installment in the sci-fi film series, which will see the doll reawaken to kill for good this time as a villainous weapon called Amelia threatens the future of the human race. Launched in 1996, Urban Decay was designed to be a mechanism for self-expression, with the punk and Gothic customer in mind. No surprise, the beauty brand's heyday was the 2010s, bolstered by the launch of its auspicious Naked Palette collection, which amassed over $1 billion in sales until it was discontinued in 2018. A little over a year ago, Urban Decay re-released the original Naked eye shadow palette, comprised of shimmery earth tones and misty gray hues. Urban Decay also joined forces with WNBA star Cameron Brink in 2024 for a multiyear partnership. As the official sponsor of the Los Angeles Sparks, Brink's team's partnership wasn't a total surprise. 'Partnering with Urban Decay is incredibly important to me because it represents more than just beauty — it's about investing in authenticity,' Brink said in a statement. 'Their commitment to individuality and originality aligns perfectly with my values, inspiring consumers to embrace their uniqueness.' Best of WWD ColourPop x Lilo & Stitch Collaborate on Mischievous Island Adventures Collection in New Campaign [PHOTOS] Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates

My favourite Urban Decay setting spray is under £8 with deal stack
My favourite Urban Decay setting spray is under £8 with deal stack

North Wales Live

time23-05-2025

  • Business
  • North Wales Live

My favourite Urban Decay setting spray is under £8 with deal stack

Setting sprays are an essential part of make up routines, especially during the summer months when hot and humid weather threatens the masterpieces we have created. The Urban Decay All Nighter Setting Spray has been my holy grail for over a decade, and now shoppers can add it to their routine for a bargain price. Usually retailing at £28.50, Cult Beauty is currently offering the full-size 118ml setting spray for £22.80 when the special discount code WEDDINGSEASON is applied at the checkout. The good news doesn't end there, as savvy shoppers can save even more money on the All Nighter Setting Spray through TopCashback. New members who sign up to the money saving site for free get an extra 2% off at Cult Beauty plus a £15 cashback bonus that they can use when purchasing the setting spray, bringing the cost down to just £7.42. Meanwhile, existing TopCashback members can take advantage of the extra 2% Cult Beauty discount, bringing the price down to £22.42. The deal runs until 11.59pm on Monday, May 26. Cult Beauty's discount combined with TopCashback's deal makes the retailer the cheapest place to buy the Urban Decay setting spray, with LookFantastic currently offering it on sale for £23.60. There are many reasons why I've stuck with All Nighter for so many years, the main being it's the only setting spray I've used that makes my makeup last from morning until night without the need for touch-ups. Beauty fans interested in exploring other makeup setting sprays may be interested in the MAC Fix + Setting Spray that's available at Boots for £29. For shoppers looking for a more budget-friendly alternative, the e.l.f Power Grip Dewy Setting Spray costs £10 at Superdrug. The Urban Decay All Nighter Setting Spray is suitable for all skin types and claims to lock makeup in place for 'up to 16 hours', which I've found to be true. It's waterproof, smudge-proof and transfer-proof, plus it uses temperature control technology. I'm not the only beauty fan who adores the All Nighter Setting Spray, with it boasting an impressive rating of 4.81 out of five on Cult Beauty's website. One impressed buyer said: "This is the best setting spray there is or ever was, even when I try others they have nothing on All Nighter. Keeps my makeup on all day, even at a festival in the rain." A second wrote: "I could not wear any makeup without finishing it off with this setting spray. My makeup lasts ages when I use it, it doesn't irritate my skin and it leaves my face feeling so fresh and hydrated." Unfortunately one Cult Beauty customer was left disappointed with the Urban Decay All Nighter Setting Spray, as they explained: "It stings a bit and also makes my makeup drip." However, another shopper left a glowing review which reads: "I've been using this setting spray for about 10 years and will never use anything else, I've tried many others but nothing competes. This keeps my makeup on all day and night even in the rain, pool parties and foam parties - my makeup did not budge. As soon as I run out I rebuy, this is probably the best thing Urban Decay has ever made." To take advantage of this TopCashback offer to get the Urban Decay All Nighter Setting Spray for £7.42, new members can sign up for free here. Search for 'Cult Beauty' and click 'Get Cashback Now'. Shop and checkout on the website as usual, remembering to apply Cult Beauty's discount code WEDDINGSEASON, and the cashback will track and appear in the account within seven working days of purchasing. The £15 cashback will become payable and available to withdraw and spend after Cult Beauty has paid TopCashback the commission.

My favourite Urban Decay setting spray is under £8 with deal stack
My favourite Urban Decay setting spray is under £8 with deal stack

Wales Online

time23-05-2025

  • Business
  • Wales Online

My favourite Urban Decay setting spray is under £8 with deal stack

My favourite Urban Decay setting spray is under £8 with deal stack The All Nighter Setting Spray usually retails for £28.50 and has been my holy grail for over a decade Beauty fans can snap up the setting spray for less (Image: Cult Beauty ) Setting sprays are an essential part of make up routines, especially during the summer months when hot and humid weather threatens the masterpieces we have created. The Urban Decay All Nighter Setting Spray has been my holy grail for over a decade, and now shoppers can add it to their routine for a bargain price. Usually retailing at £28.50, Cult Beauty is currently offering the full-size 118ml setting spray for £22.80 when the special discount code WEDDINGSEASON is applied at the checkout. The good news doesn't end there, as savvy shoppers can save even more money on the All Nighter Setting Spray through TopCashback. New members who sign up to the money saving site for free get an extra 2% off at Cult Beauty plus a £15 cashback bonus that they can use when purchasing the setting spray, bringing the cost down to just £7.42. Meanwhile, existing TopCashback members can take advantage of the extra 2% Cult Beauty discount, bringing the price down to £22.42. The deal runs until 11.59pm on Monday, May 26. Cult Beauty's discount combined with TopCashback's deal makes the retailer the cheapest place to buy the Urban Decay setting spray, with LookFantastic currently offering it on sale for £23.60. There are many reasons why I've stuck with All Nighter for so many years, the main being it's the only setting spray I've used that makes my makeup last from morning until night without the need for touch-ups. Beauty fans interested in exploring other makeup setting sprays may be interested in the MAC Fix + Setting Spray that's available at Boots for £29. For shoppers looking for a more budget-friendly alternative, the e.l.f Power Grip Dewy Setting Spray costs £10 at Superdrug. Urban Decay All Nighter Setting Spray sale £28.50 £7.42 Cult Beauty Buy here Product Description Cult Beauty shoppers can get the setting spray for as little as £7.42 when they sign up to TopCashback and use the discount code WEDDINGSEASON. The Urban Decay All Nighter Setting Spray is suitable for all skin types and claims to lock makeup in place for 'up to 16 hours', which I've found to be true. It's waterproof, smudge-proof and transfer-proof, plus it uses temperature control technology. I'm not the only beauty fan who adores the All Nighter Setting Spray, with it boasting an impressive rating of 4.81 out of five on Cult Beauty's website. One impressed buyer said: "This is the best setting spray there is or ever was, even when I try others they have nothing on All Nighter. Keeps my makeup on all day, even at a festival in the rain." A second wrote: "I could not wear any makeup without finishing it off with this setting spray. My makeup lasts ages when I use it, it doesn't irritate my skin and it leaves my face feeling so fresh and hydrated." All Nighter claims to lock makeup in place for up to 16 hours (Image: Cult Beauty ) Unfortunately one Cult Beauty customer was left disappointed with the Urban Decay All Nighter Setting Spray, as they explained: "It stings a bit and also makes my makeup drip." However, another shopper left a glowing review which reads: "I've been using this setting spray for about 10 years and will never use anything else, I've tried many others but nothing competes. This keeps my makeup on all day and night even in the rain, pool parties and foam parties - my makeup did not budge. As soon as I run out I rebuy, this is probably the best thing Urban Decay has ever made." Article continues below To take advantage of this TopCashback offer to get the Urban Decay All Nighter Setting Spray for £7.42, new members can sign up for free here. Search for 'Cult Beauty' and click 'Get Cashback Now'. Shop and checkout on the website as usual, remembering to apply Cult Beauty's discount code WEDDINGSEASON, and the cashback will track and appear in the account within seven working days of purchasing. The £15 cashback will become payable and available to withdraw and spend after Cult Beauty has paid TopCashback the commission.

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