Cult favourite setting spray sparks backlash as it quietly changes it's formula
There's no doubt about it, the Urban Decay All Nighter Setting Spray reached cult status not long after it's launch. For the past 15 years, the setting spray - which rivals against Charlotte Tilbury's viral Airbrush Flawless Setting Spray and Elf's Power Grip Dewy Setting Spray - has kept its promise in keeping your makeup waterproof, smudge-proof, fadeproof, crackproof and transfer-resistant.
As a long-time fan of the product (I've cycled through about three bottles of this stuff) I can confidently say it's one of the best on the market.
But fans like me were left in shock after the announcement that the setting spray had been reformulated. The news came from Skindinavia, a brand many had never even heard of before.
In an Instagram statement, they revealed that they had 'proudly made the All Nighter Setting Spray since 2010… but sadly, Urban Decay and its parent company L'Oréal have chosen to end their partnership with Skindinavia.' It comes as Meghan Markle's 'incredible' £26 skin-glowing collagen cream is on sale for £17.
According to Allue, Skindinavia's founder and president, Allen Goldman, developed the formula and obtained the patent for it back in the mid-2000s, intent of selling it through his brand, but the product struggled to take off.
He explained that he built a rapport with Urban Decay through networking events and agreed to license the formula to the brand, which soon resulted in All Nighter in 2010 and was met with massive success.
The Mirror reached out to Skindinavia and Urban Decay for comment. A spokesperson for Urban Decay said: "We've kept everything our community loved about the original but made it even better. The product has an upgraded up to 24-hour wear, a fresh new scent and three different finishes. It's about improved performance, now with extra perks. We're excited to share this next chapter with our fans and can't wait for them to experience the future of makeup setting sprays."
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Goldman told The Mirror that he wanted to ensure the customer is "always treated with respect" explaining that they "deserve to know they are what they paid for." He added that, from the situation, he's learned that "integrity, kindness and loyalty matters."
Following what has been deemed the biggest beauty breakup of 2025, fans of the All Nighter setting spray have been left in disarray. One wrote: "Daaaaaaamn, RIP All Nighter: A True Legend. A Bonafide Icon. Probably my longest make-up relationship," while another added: "No!!! I was just talking about this yesterday how it just doesn't do it anymore. Something changed with it after Covid times.".
Some have pledged allegiance to the original formula, sharing that they've pivoted to Skindinavia to keep up with the original product. Skindinavia are a US-based brand that specialise in micro-fine sprays geared for long-wear makeup.
"The only setting spray that has seen me through EVERY SINGLE dance job in every climate. Last summer was dancing for Ricky Martin in Europe in 100 degree heat and that MAKEUP STAYED IN PLACE BBY. I'm going where this product is going lol," one commenter posted on Instagram.
"Your bridal spray got me through my wedding in a peak Indian summer with 89% humidity. I will never leave you," a second added.
If you're planning to stick with Urban Decay, good for you. But if the news has turned your head, you can buy the Skindinavia Bridal Makeup Finishing Spray here or shop four alternatives that could prove to be just as good for a fraction of the price.
NYX The Face Glue Setting Spray, £8.99
The NYX The Face Glue Setting Spray has obscure reviews on TikTok for its insane hold that keeps your makeup locked in place without leaving a sticky film. It's transfer resistant and waterproof, and is made with film formers and Maple Syrup, which are known for their gripping properties.
VIEVE Invisiveil Setting Spray, £28
Vieve is a woman-owned brand you should get to know, especially since their Invisiveil Setting Spray Setting Spray has over 660 five star reviews. Dubbed the spray that actually works, VIEVE's setting spray locks makeup in place for up to 16 hours, offers a true-to-finish formula, is hydrating and transfer-proof.
Milani Make It Last Setting Spray, £14.50
Milani's Make It Last Setting Spray is a two-in-one and works as a primer and a setting spray, lending it's powers to prepping your skin before applying makeup and keeping it locked in place for up to 24 hours after. It's long-wearing, provides a natural finish and reduces the appearance of imperfections with a couple of spritzes.
ONE/SIZE On 'Til Dawn Mattifying Waterproof Setting Spray, £32
Patrick Starrr's ONE/SIZE On 'Til Dawn Mattifying Waterproof Setting Spray is already a viral favourite online and it's no surprise why. The aerosol spray is lightweight, non-sticky and sets your makeup with next-level hold for up to 16 hours. Patrick himself has put the product to the test, dunking his face in his pool while wearing a full face of makeup. Safe to say, it lived up to the hype.
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