Taylor Swift teases new era with cryptic countdown
The 35-year-old pop superstar's website has transformed, now featuring a shimmering orange backdrop and a countdown timer set to hit zero at exactly 12.12am on August 12 (2.12pm AEST).
Currently, the site simply states: 'Expires August 12 at 12.12 ET'. A mysterious countdown has appeared on Taylor Swift's website. Credit: The Nightly
Adding fuel to the speculation of an album drop, Swift will appear on the August 13 episode of New Heights, the podcast hosted by her boyfriend Travis Kelce, who plays for the Kansas City Chiefs, and his brother Jason.
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That episode is set to go live at 7pm (local time)— a time that cleverly combines 13/8 and 7pm to form 87 and 13, both meaningful numbers to Kelce and Swift, respectively, and a subtle detail that feels right at home in Swift's long history of cryptic Easter eggs. Taylor Swift is set to appear on Travis Kelce's podcast New Heights on Wednesday. Credit: David Eulitt / Getty Images
Clues also suggest that orange might define Swift's next musical era, as she's been subtly teasing the colour on her fan channels, including the Taylor Nation social media accounts.
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Swifties are naturally losing their minds.
'I can't believe this is really happening. I'm shocked she's going back into it so soon, I really thought she'd go back to her every-two-years model after eras. And the podcast??? Like what? Truly never a dull moment being a Taylor Swift fan,' one fan wrote on Reddit.
'New Taylor Swift eras are so exciting ahhh I can't wait,' another wrote.
'There is really no other artist that can send me into full panic mode with countdowns and teasers like this, she has me in a chokehold I swear,' said a third.
Swift's 11th studio album, The Tortured Poets Department, dropped last year and marked the biggest Billboard 200 debut of her career, earning her yet another Grammy nomination for Album of the Year.
Since wrapping up her historic Eras Tour in December, the pop powerhouse has kept a relatively low profile.
However, in May, news broke that Swift had officially regained ownership of the master recordings for her first six albums, which was a major win that sent fans back to streaming her early work and reignited interest in her entire catalogue.
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