PPDS boosts EMEA sales & global marketing with new leaders
The company stated that these changes are designed to support its global sales and marketing functions, helping to deliver customised services and solutions that accommodate the varied needs of customers across different regions. The restructuring reflects the ongoing evolution and expansion of PPDS' global business operations.
PPDS has undergone several transformations in recent years, including a brand reinvention in 2021, which introduced a 'total solutions' strategy. This strategy aims to provide both hardware and software solutions developed in-house or in partnership, catering to projects of diverse types and scales in both indoor and outdoor settings.
EMEA sales leadership
Jae O Choi Park, who joined PPDS as European Sales Director in 2022, has now been officially appointed to the newly created position of EMEA Commercial Head. He joins fellow Commercial Heads Angela Lin (US and LATAM), Jason Wu (China), and Rosa Chiu (APA and India). Jae has been serving in this role on an interim basis since 2024 and will now formally oversee all European sales and support activities.
Since commencing his tenure at the company three years ago, Jae has demonstrated consistent leadership and resilience during periods of organisational change. He has become a key figure in PPDS' commercial achievements, particularly in driving growth across strategic markets. Jae's background includes substantial experience in financial, sales, and account management roles within the professional displays industry, and he was recruited to the company as part of its five-year global growth agenda. In his new role, he will continue to advance and align this strategy with both current and future objectives. "I am excited to have accepted this new role and to play my part in fulfilling this company's potential. PPDS is on an exciting journey, delivering what I believe to be the industry's most advanced, innovative, and sustainable solutions, backed by the industry's most talented team of professionals. We are on an upward trajectory, and what excites me the most is that we have so much more to come."
Global marketing direction
Ron Cottaar has been promoted to Head of Global Marketing. In his expanded capacity, Ron will lead global marketing teams and develop strategies to enhance the company's international brand presence. A PPDS employee for seven years, he has contributed to the company's growth through the adoption of a global marketing platform, leveraging tools such as artificial intelligence and marketing automation. He will continue to be a member of the Senior Leadership team.
Operating from Amsterdam, Ron will report directly to PL Wang, Vice President at TPV Technology, and will collaborate closely with Jae and other Commercial Heads worldwide. His remit includes creating marketing strategies to support sales and maximise business opportunities across key markets. "Success in any business can only be achieved with the right teams. From day one, PPDS has adopted a collaborative and entrepreneurial approach to business, allowing its teams to thrive, using their expertise to make a difference. That is very distinct from other organisations. I am proud to work with some immensely talented teams around the world, all striving for the same goals. In my new role and under the new structure, we will continue to accelerate brand awareness and the value of PPDS, while bringing new opportunities to our partners and customers."
Comments from leadership
PL Wang, Vice President at TPV Technology, commented on the organisational changes and the expectations for future performance: "As we move into a new era, this new structure will complement all the incredible work achieved so far, opening new doors for our teams to flex their wings, using their skills and knowledge to drive the company even further forward. "On behalf of everyone at TPV, I congratulate Jae and Ron on their well-deserved new roles and I look forward to working with them in making this new structure a seamless success. Together, we will achieve great things."
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