Google Pixel 10: From cameras to chipset, here's what we know so far
In the last few months, several leaks and rumours have hinted at what's coming, and while it is too early to speculate, here's everything we know so far about the Google Pixel 10 series smartphones.
Last week, a X user who goes by the name Mark Teasdale shared a behind-the-scenes video of what he claims to be 'a full-on commercial shoot for the Google Pixel 10.' While the video does not give us a close-up shot of the Pixel 10, the leaked visuals suggest that the design will be similar to its predecessor.
However, Google might make it easier to distinguish between the Pixel 10 and Pixel 9 series by introducing new colourways, one of which is a new yellow shade called 'limoncello.'
🎬 Just out for a walk…
stumbled onto a full-on commercial shoot for the Google Pixel 10 📱
They had a macro probe lens, a Panavision rig, and 20+ crew members…
to film someone holding a phone 😂
If the Pixel camera's so good, why not just use it? 👀 #BTS #Vancouver pic.twitter.com/muDluZfK75
— Mark Teasdale ★ (@MarksGonePublic) May 23, 2025
With Google announcing several new AI powered features at I/O 2025 and going with 'Ask more of your phone' tagline for the Pixel 10 series, it looks like the upcoming Pixel series is set to get a ton of new generative AI features and put photography on the front.
The Pixel 10 series may get a new feature called 'Video Generative ML', which may let you edit videos in Google Photos. Some other AI features rumoured to make their way on the upcoming smartphones include 'Speak-to-Tweak', a tool that lets you edit images using voice commands, and 'Sketch-to-image', which, as the name suggests, turns your sketches into realistic images.
While most models in the Pixel 10 series will retain the camera hardware from its predecessors, a report by Android Authority, citing a source at Google, claims that the base Pixel 10 may finally get a telephoto lens. This is backed by the recently leaked commercial, which also hints at a third camera lens.
However, it looks like the new telephoto lens may come with a hidden cost – downgraded primary and ultrawide lens. Android Authority says that the Pixel 10's camera hardware is closer to the Pixel 9a compared to other Pixel 10 devices.
It looks like Google might replace the primary sensor on the vanilla Pixel 10 with Samsung GN8 lens, which is considerably smaller than the one on the Pixel 9. Also, it looks like the tech giant is considering going with the Sony IM712 sensor for the ultrawide camera, which is much less powerful than the Pixel 9's Sony IMX712 sensor. To give you a quick recap, these sensors have previously appeared on the Pixel 8a.
Coming to the new telephoto lens, it looks like Google is going with a 11MP Samsung 3J1, the same sensor that powers the Pixel 9 Pro Fold's telephoto shooter. And while there is a lot more to a smartphone camera than just the hardware, a smaller sensor usually means worse performance, especially in low light conditions.
As for other Pixel 10 series devices, the report hints that the Pixel 10 Pro and Pixel 10 Pro XL's camera capabilities will remain unchanged, but we expect to see improved image processing algorithms with Google's Tensor G5 chipset.
Like last year, it looks like Google will unveil the new Pixel 10 series sometime in August. The upcoming smartphone lineup is expected to sport four models – the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold.
Google is expected to make a few changes to the Pixel 10 series pricing. According to Android headlines citing 'a source familiar with Google's plans', the vanilla Pixel 10 and Pixel 10 Pro will be available for Rs 79,999 and Rs 99,999 respectively, which is the same price as their predecessor.
The Pixel 10 XL seems to be getting a price bump by around $100, with the phone likely to start from $1,199, which roughly translates to Rs 1,02,200. But there is reportedly some good news regarding the Pixel 10 Pro Fold, which may potentially be cheaper than its predecessor, with a starting price of $1,600 or approximately Rs 1,36,400.
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