Asda shoppers can win 'free fuel' for 12 months by finding 'hidden' tickets
Asda is celebrating its 60th anniversary by encouraging shoppers to hunt for 40 tickets. The exclusive offer will see lucky winners win free fuel worth £1,500.
Starting from tomorrow, Friday, 18 July and running until Monday, August 25, the supermarket chain will be hiding 40 golden tickets in amongst some of the products on its shelves in some of its largest stores across the UK.
Lucky customers who manage to find one of these tickets will be able to get the chance to save money at the petrol pumps, as they will be able to fill up for free at one of the grocer's forecourts for 12 months, although this excludes Express site, reports Birmingham Live.
Discreetly hidden by undercover Asda employees, the tickets will lie in wait throughout stores until the end of the August bank holiday weekend, as part of a remarkable contest.
The exclusive petrol giveaway marks the 'Big Four' supermarket giant's 60th anniversary, as it opened up its first ever UK store in Castleford, West Yorkshire, in 1965.
To commemorate the landmark occasion, Asda has been throwing a series of festivities, with one offer allowing Rewards members the chance to win £6,000 worth of points in their 'cashpot' through its 'Scan to Win' offer that was available earlier this year.
Other celebrations to save customers money included discounted meals at Asda Cafés and even releasing a commemorative birthday beer.
This spirited freebie follows on the heels of Asda's nostalgic fuel event on the 16th July in Halifax, where they rewound the clock with 60p per litre fuel for the first 60 motorists – emulating prices from the 90s.
Allan Leighton, Asda's Executive Chairman, reflected on the supermarket's ethos: "Asda has always been about delivering great value to our customers, and our 60th birthday is the perfect moment to celebrate that legacy.
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"The Golden Ticket giveaway is a fun and exciting way to say thank you to our shoppers for their loyalty over the years-and to give something back in a way that really makes a difference.
"So, next time you're doing your weekly shop, keep your eyes peeled, as you could be one of the lucky winners driving away with a fuel card worth £1500."
To further honour its communities, Asda will surprise 20 various community groups with a golden ticket valued at £1500, alleviating some of their transport costs.
News of Asda's upcoming petrol giveaway comes just after it was named the UK's cheapest supermarket in the prestigious 'Grocer Gold' awards ceremony, reclaiming its title from Tesco after loyalty prices were included in the survey.
In the Grocer '33' Award this year, the supermarket managed to beat out all of its competitors on both base and loyalty prices, by consistently offering the lowest prices on a basket of 33 everyday items.
According to the 'Big Four' chain, its coveted win came after its renewed focus on everyday value through its money-saving initiatives that include Asda Price and the return of its iconic 'Rollback' scheme.
Asda shoppers can hunt for 40 golden tickets to win 'free fuel' for a year starting from July 18 to August 25.
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