logo
Paso Robles Inn welcomes Chef Michael Freeman as Culinary Director

Paso Robles Inn welcomes Chef Michael Freeman as Culinary Director

Paso Robles Inn appoints Chef Michael Freeman as Culinary Director, launching a bold new culinary era focused on local sourcing and seasonal innovation.
PASO ROBLES, CA – Paso Robles Inn, a historic downtown landmark and icon of Paso Robles, announce the appointment of Chef Michael Freeman as Culinary Director. His arrival signals a transformative moment for both Paso Robles Inn and its sister property, The Piccolo, as the final step before sweeping culinary updates and a new chapter in hospitality excellence.
'Chef Freeman represents the future of dining at Paso Robles Inn and The Piccolo. His passion for local sourcing, combined with his roots in classical technique and his ability to lead with both creativity and precision, makes him the ideal partner as we reimagine what these properties can offer. We're at the beginning of an exciting journey – one that will unfold in the seasons ahead—but I have no doubt Chef Freeman will set the tone for the new Paso Robles culinary story to come,' says Chef Charlie Palmer.
With over two decades of experience in fine dining, banquet operations, and hospitality leadership, Chef Freeman brings a thoughtful and seasoned approach to his new role at the Paso Robles Inn. Most recently, he served as Executive Chef for Charlie Palmer Steak DC. Prior to that, he led culinary teams at The Morrow Hotel and The LINE Hotel in Washington, D.C., as well as Eaton DC, where the hotel's signature restaurant, American Son, retained its Michelin Bib Gourmand distinction under his direction. Earlier in his career, Freeman honed his craft at Chef Charlie Palmer's Michelin-starred Aureole, laying the foundation for his refined, ingredient-driven style.
'We're not just changing menus – we're redefining what it means to dine in Paso Robles,' said Chef Freeman. 'This region has an incredible story to tell through its ingredients, its people, and its traditions. My goal is to craft an experience that's rooted in the land but reaching for something entirely new. This place feels like home in all the best ways. I want guests to feel the spirit of Paso Robles' warm hospitality, incredible products, and a real sense of pride in the land in every dish.'
A graduate of Le Cordon Bleu College of Culinary Arts in Orlando, Chef Freeman blends classical French technique with a modern American sensibility. He is known for building high-performing culinary teams, championing local ingredients, and crafting menus that are both innovative and approachable.
'At the Paso Robles Inn, our focus has always been on creating a warm, memorable experience that reflects the character and charm of this community,' said Erica Fryburger, General Manager of Paso Robles Inn. 'As we evolve, these new culinary offerings will not only deepen our commitment to hospitality but also help shape the Inn and Paso Robles into an epicurean destination – one that enhances every part of the guest experience.'
A fresh taste of Paso: Seasonal menus and local sourcing
Since joining, Chef Freeman has already begun rolling out new dishes that lean into Paso's agricultural bounty with a bold, meat-forward focus, positioning Paso Robles Inn as one of the only dining destinations in the region boasting a custom dry-aging program in partnership with Allen Brothers. Standouts include a 21-day dry-aged ribeye, prime rib carved in-house, and tri-tip steak frites – a nod to regional traditions. The new bar menu at Cattlemen's Lounge features dishes like Beef Tips with blistered fresno chili, and Chorizo Tots with smoky paprika aioli, offering a hearty, elevated take on local favorites. Additional menu highlights include:
A weekly local cattle feature
Morro Bay oysters and rotating seafood specials
Locally grown mushrooms from Mighty Cap
Produce from Seed in a Bucket, Aviation Farms and Sierra Honey Farms
Menus can be viewed at pasoroblesinn.com, along with hours of operation and reservations. Chef Freeman also encourages guests to look for daily specials featuring off-menu items sourced from his evolving roster of farmers, fishers, and ranchers. Additional new lunch and dinner dishes, along with a brand new brunch program will launch later this summer.
A new standard for events and banquets
In addition to daily dining, Freeman is reinventing banquet service at both properties. The soon-to-launch banquet menu reflects his seasonal, locally sourced ethos, with customizable packages that deliver restaurant-level quality at scale. Guests can expect refined presentations, layered flavor profiles, and thoughtful nods to Central Coast cuisine, whether booking a small wedding or a large corporate retreat.
Freeman also leads internal chef training and kitchen culture-building efforts across both hotels, focusing on culinary excellence, respect for the craft and hospitality-driven service.
Looking ahead: Charlie Palmer Collective arrives 2025–2026
Upon completion of major renovations in late 2025 and early 2026, the Charlie Palmer Collective will operate all food and beverage outlets at Paso Robles Inn and The Piccolo, including in-room dining and catering. Until then, Chef Freeman's leadership ensures continuity, creativity, and excellence while also helping shape the future vision. He will remain a key part of the culinary leadership team during and beyond the transition.
This moment presents an incredible opportunity to join a passionate and growing culinary team. Paso Robles Inn is actively hiring for both front and back-of-house roles as it builds a culture of excellence and creativity in the heart of wine country.
Peregrine Hospitality was launched in 2024 as a rebrand of KSL Resorts. Peregrine Hospitality offers a complete range of services, including hotel/resort management, development/project management, and global sales support, from asset management to advisory support. Today, it has 92 properties under direct management, asset management, or participating in the organization's global sales program in markets across the U.S., Fiji, the Maldives, Mauritius and Thailand. The portfolio includes distinctive resorts, boutique hotels, and select-service hotels with a wide range of amenities, including spa, golf, tennis and ski, and food and beverage operations.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

CoStar, Tourism Economics lower U.S. hotel growth forecast
CoStar, Tourism Economics lower U.S. hotel growth forecast

Travel Daily News

time3 days ago

  • Travel Daily News

CoStar, Tourism Economics lower U.S. hotel growth forecast

U.S. hotel performance forecasts for 2025–26 were downgraded due to weak demand, macroeconomic concerns, and shifting travel patterns. ARLINGTON, VΑ. – CoStar and Tourism Economics further downgraded growth projections in a revised 2025-26 U.S. hotel forecast just released at the 17th Annual Hotel Data Conference. Given continued underperformance and elevated macroeconomic concerns, forecasted growth rates were lowered across the top-line metrics: demand (-0.6ppts), ADR (-0.5 ppts) and RevPAR (-1.1 ppts). Similar adjustments were made for 2026: demand (-0.5 ppts), ADR (-0.3 ppts) and RevPAR (-0.7 ppts). 'Unrelenting uncertainty and inflation, coupled with tough calendar comps and changing travel patterns, have caused lower demand,' said Amanda Hite, STR president. 'Additionally, as the year has unfolded, we've seen rate growth converge closer with demand. We expect little change in the economic outlook over the next 18 months, but we are optimistic that once trade talks have concluded and the impact of the budget reconciliation bill comes to fruition, hotel performance will recover.' 'The slowing U.S. economy should absorb the effects of tariffs without tipping into a recession,' said Aran Ryan, director of industry studies at Tourism Economics. 'The current environment – characterized by slowing consumer spending, reduced business capital spending, and declining international visitation – will transition to one boosted moderately by tax cuts and less policy uncertainty as we look to 2026.' Hite said.

Sonesta executes 31 franchise agreements in H1 2025
Sonesta executes 31 franchise agreements in H1 2025

Travel Daily News

time29-07-2025

  • Travel Daily News

Sonesta executes 31 franchise agreements in H1 2025

Sonesta adds 31 new franchise deals and opens 10 hotels in H1 2025, reinforcing its strategic growth and global brand expansion. NEWTON, MA – Sonesta International Hotels (Sonesta), the 8th largest hotel company in the US, announced the execution of 31 new franchise agreements during the first half of 2025 as well as 10 openings that showcase Sonesta's global expansion and continued growth strategy. 'The continued growth in the first half of 2025, with 31 new franchise agreements, highlights Sonesta's sustained momentum and our attractive value proposition for owners,' said Keith Pierce, Sonesta's EVP and President of Franchise & Development. 'We're seeing continued demand across our diverse portfolio, which speaks to our ability to meet the needs of various markets and strengthens our existing owner relationships.' Sonesta's ongoing franchise expansion, in spite of the macroeconomic and political headwinds that started the year, highlights its success in growing its footprint. This growth is bolstered by its fast, friendly, and flexible model, which especially appeals to hotel owners during times of uncertainty. 'Our tailored brand offerings and flexible standards are clearly resonating with developers looking for strategic growth,' said Brian Quinn, Sonesta's Chief Development Officer. 'These 31 new agreements, spanning our distinct brands, along with the 10 recent openings, demonstrate our continued commitment to providing solutions that drive success for our franchisees and expand Sonesta's footprint in key locations.' Sonesta had 10 new hotels add nearly 1000 new rooms to the portfolio in the first six months of 2025. They include (in order of opening): Sonesta Essential Baton Rouge – Baton Rouge, LA – Baton Rouge, LA Red Lion Hotel Charlotte – Charlotte, NC – Charlotte, NC Signature Inn Berkeley – Berkeley, CA – Berkeley, CA Americas Best Value Inn Donaldsonville – Donaldsonville, LA – Donaldsonville, LA Americas Best Value Inn Fredonia – Fredonia, NY – Fredonia, NY Sonesta Essentia Blue Springs – Blue Springs, MO – Blue Springs, MO Sonesta Essential Overland Park – Overland Park, KS – Overland Park, KS Signature Inn Miami – Miami, FL – Miami, FL Americas Best Value Inn/Knights Inn Pilot Mountain (dual brand) – Pilot Mountain, NC In late 2021, Sonesta RL Hotels Franchising Inc. launched four Sonesta-branded hotel concepts in the U.S., complete with a comprehensive platform of franchise services, hotel operations, and franchise support. Building on this momentum, 2023 marked another milestone with the introduction of four new brands: The James, Sonesta Essential Hotels, and two soft brands – Classico Collection by Sonesta and MOD Collection by Sonesta. In 2024, Sonesta expanded its reach by introducing the 'by Sonesta' endorser branding to the Red Lion portfolio, further reinforcing its commitment to strategic growth and innovation. Sonesta's diverse portfolio of 13 distinct brands provides owners and developers with a wide range of options across the upper-upscale, lifestyle, upscale, midscale, extended-stay, and economy segments. With a focus on strategic growth, an owner-first approach, available market opportunities, and direct access to its leadership team, Sonesta stands out as an attractive partner for developers seeking flexibility and innovation in hospitality. Guests of these new locations can earn or redeem points as members of the award-winning Sonesta Travel Pass guest loyalty program.

Google 's AI Mode to transform travel search
Google 's AI Mode to transform travel search

Travel Daily News

time14-07-2025

  • Travel Daily News

Google 's AI Mode to transform travel search

Google's AI Mode will soon dominate search, urging travel brands to adapt for AI mentions over clicks or risk losing visibility entirely. Google is moving closer to making AI-first search the default experience – and travel brands must respond now or risk becoming irrelevant. At the core of this shift is AI Mode, a conversational interface that is already live in a separate tab and poised for full integration into Google's main search engine within the next 12 months. Unveiled by Google CEO Sundar Pichai, AI Mode enables dynamic, multi-turn conversations. Instead of presenting a list of links, it delivers personalized, contextual responses – for example, refining results based on follow-up questions like 'Which family tours in Costa Rica are best for kids under 8?' or 'Do they include wildlife experiences?' 'This goes far beyond AI Overview snippets,' says Brennen Bliss, CEO of Propellic, a digital agency specializing in AI-driven strategies for travel brands. 'It's the equivalent of speaking to a personal travel advisor. And it's going to redefine search faster than most anticipate.' The end of top-of-funnel dominance? For years, travel companies have built their marketing around top-of-funnel content such as blogs, guides, and itineraries. These assets fueled SEO rankings, website traffic, and retargeting. AI Mode threatens to upend this model by keeping users within Google's ecosystem through continuous conversation. 'Users won't need to visit multiple websites to compare experiences,' Bliss notes. 'Instead, they'll consult Google's AI, which may surface your brand – or not. In this new model, your content might not drive traffic at all; it may simply train the AI.' Despite the shift, key decisions in travel still require context and trust – areas where conversational AI excels. Users often ask about accessibility, age-appropriateness, weather, or what to pack. AI Mode is tailored for such nuanced journeys. And while the AI may recommend a product – such as a sunset cruise in Santorini – it still cannot complete the booking (yet), though Google's commerce-focused Project Mariner may soon change that. Mentions replace clicks- The industry's focus must now shift from rankings to relevance. 'The goal is no longer to rank #1 – it's to be mentioned and trusted by Google's AI,' explains Bliss. 'Mentions are the new clicks.' For travel brands, this means adapting content and brand positioning to become part of the AI's trusted memory – the internal database of reliable, high-quality references the model repeatedly recommends. Google's cautious but inevitable rollout To mitigate risks to its ad business – which still accounts for nearly 80% of Alphabet's revenue – Google is integrating AI Mode features gradually, only when they show better engagement and monetization. Once the business case is proven, full-scale deployment will accelerate. 'Brands waiting for clarity may be left behind,' warns Bliss. 'Those acting now have a window to establish trust, fine-tune messaging for AI consumption, and position themselves for long-term visibility.' A clear call to action for travel marketers With over 15 million global travel queries per day on Google, the shift to conversational search is already underway. For travel and tourism brands, the priority is clear: adapt strategies, audit content for conversational relevance, and optimize for trust and AI visibility – or risk fading from the discovery journey altogether. In the age of AI-first search, discovery doesn't begin with a click – it begins with a mention.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store