Record breaking BBC Sport broadcast draws 2025's largest UK audience for Women's Euro final
Online, the BBC Sport's live page pulled in a staggering 11.4 million views as fans were gripped to see which country would come out on top.
The unprecedented victory which saw the Lionesses retain their title as European Champions peaked at 11.6 million on BBC One – 59% of all TV audiences – with an additional 4.2 million streams of the match on BBC iPlayer and the BBC Sport website and app.
Overall, the tournament was streamed 15.5 million times across BBC iPlayer and the BBC Sport website & app –20% of these were from 16-35's, highlighting strong engagement from younger audiences throughout the competition. The BBC's TV coverage alone also reached 22.1 million.
With digital clips and highlights of every match, BBC Sport social media accounts were front and centre with a mammoth 231 million total views across the tournament. 45% (104m) of those views came from TikTok (the highest proportion of any platform) and the audience on BBC Sport's Women's Football TikTok account over the last four weeks was 76% under 34-year-olds (39.3% under 24s, 36.7% 25-34).
Lucy Bronze strapping her own leg in the quarter final against Sweden was the most viewed clip from the tournament with a whopping 12.5 million views across BBC Sport social channels (TikTok, Instagram and Facebook).
16 million unique users used the BBC Sport website and app to keep up to date with all the breaking news, and 10.1 million signed in accounts accessed Women's Euro content across all of the BBC's digital services (iPlayer, Sounds and BBC Sport website & app) an increase of 15% from Euro 2022.
On BBC Sounds, live commentary on Radio 5 Live and 5 Sports Extra had over 1.1 million – 122% increase from 2022.
Alex Kay-Jelski, Director of BBC Sport says: 'This final was a landmark moment in sporting history. The kind of moment people will remember exactly where they were when they watched it. The incredible Lionesses took us on an emotional rollercoaster, and millions were hooked on BBC coverage from start to finish – from live streaming post-match analysis to millions following our live page and younger audiences in huge numbers on social media.
'Just because the tournament stops there, our coverage doesn't. We've got live WSL matches every match week, highlights, clips and more from next season, and you can follow everything on our Women's Football TikTok.'
BBC Sport and ITV have also secured the rights to broadcast the FIFA Women's World Cup 2027, ensuring that the biggest tournament in women's football remains free-to-air for UK audiences.
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