Inside Frieze New York's Most Exclusive Dining Experience
Sometimes it can feel like cinematic depictions of fine dining, from The Bear to The Menu, wildly exaggerate—whether for comedic or dramatic purposes—the attention to detail and passion that goes into crafting a truly unique culinary experience. However, that's not always true. For Luca Pronzato, sommelier, entrepreneur, and now founder of Paris-based dining experience We Are Ona, sharing a meal on an 100-foot-long Brutalist table can encapsulate all of the above.
Having initially cut his teeth working at the world-famous NOMA in Copenhagen as well as chef Atsushi Tanaka's AT in Paris, Pronzato gathered his 12 years of experience and set out to forge a new multidisciplinary pathway in the culinary arts. Since then, We Are Ona has quickly cemented a name for itself, staging immersive dining experiences for luxury brands including Valentino, Chanel, Saint Laurent, Jacquemus, and Alaïa.
In 2025, after opening successful outposts in London and Milan, We Are Ona has set its sights on a permanent flagship in New York. The group has returned to New York City to stage one of its signature events at the trendy WSA building in conjunction with Frieze New York. This time, Pronzato tapped Alexandre de Betak, the multi-disciplinary artist and founder of iconic runway production company Bureau Betak, to craft a sculpture that evokes the austere landscape of New York's financial district.
Alongside de Betak, Pronzato also tapped world-renowned food truck chef Sho Miyashita. Since founding his own restaurant in Paris, Haikara, the chef has become known for blending his love of Japanese street food, such as tempura, with the spirit of traditional Parisian bistros. In combination, the unique trio brings an innovative and passionate touch to the forefront of luxury dining experiences.
The pop up is available for booking for a short time only, from now until May 15th.
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