Apple's new iPhone 16e is at its cheapest price ever ahead of Amazon Prime Day
Apple's latest iPhone is available for a record low price at Amazon ahead of the Prime Day sale. The sales event runs from July 8-11, but the iPhone 16e has already been reduced from £599 to £549 in an early deal.
The deal is for the 128GB model and marks the cheapest ever price for the handset, according to price tracker camelcamelcamel. Shoppers can pick up the phone in a choice of black or white, with the same discount available at retailers including Argos and Very.
The iPhone 16e is the latest Apple smartphone to hit the shelves, released in February as a budget-friendly version of the standard iPhone 16. Apple says the 16e offers 'powerful capabilities at a more affordable price' thanks to Apple's latest-generation A18 chip.
The phone boasts a 6.1' display and countless AI features with Apple Intelligence, including the ability to remove objects from images and ChatGPT integrated into Writing Tools and Siri. It also has a 48MP Fusion camera capable of capturing super-high-resolution photos and a dual camera system that can take crystal-clear images regardless of the time of day.
Other standout features include 4K video capture with Dolby Vision and new safety options like Emergency SOS and Roadside Assistance. For those who prefer to spread the cost of their tech, Sky Mobile is also offering the iPhone 16e at its lowest-ever price of £18 when paired with a Sky data plan.
However, bagging this price means committing to a 36-month plan. Amazon customers have awarded the iPhone 16e a 4.5-star rating, with some saying it 'performs like a high-end phone'.
One satisfied shopper said: 'I'm no expert but this is great value for money. Slim and handles nice. Transfer of data, photos, apps from my other phone was easy. Live videos are flicker, stutter and buffering free. Excellent quality photos. Performs like a high-end phone. I am extremely pleased with this.'
Another said: 'While this is the entry-level model, it still looks and feels very premium. The battery is great and has lasted more than a day on most occasions. Being one of the latest models, you'll get greater and longer support than if you went with an iPhone 14 at around the same price.'
However, this shopper was disappointed that – like many modern phones – the iPhone 16e does not come with a mains plug: 'Doesn't come with a wall adapter for the charging cable, so I have no way of actually charging it, apart from buying a separate wall charger.'
But another five-star review says: 'Great specs, Apple Intelligence compatible, definitely the quality you'd expect from Apple. For some the lower end specs of the camera and the lack of Magsafe charging might be an issue, but as someone who doesn't use the camera often it was no big deal. All in all this is a fabulous phone, and I would definitely consider buying future versions instead of the high end spec iPhones. This really is a great phone.'
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