F&F styles it out in new brand platform
F&F is showcasing its style credentials with the launch of a new
brand platform
, '
Style It Out
'.
Created by
BBH
and shot by photographer and filmmaker,
Alex Prager
, 'Style It Out' unites F&F's
fashion collection
with its newly rebranded
home range
bringing to life a new chapter for the brand's energy and attitude to the brand.
BBH were looking to move away from the category tropes that style gave people confidence to better reflect the realities of life for their consumers. The truth is F&F can't give people magical superpowers but they can give them the composure to face life's challenges in style, the press note stated.
Toilet roll stuck to your heel. Dress caught in the car door. Tripping up the escalator at rush hour in front of a whole crowd of people. Sometimes life just happens, but you can at least make these moments look good with a killer dress, accessories and a devil may care attitude.
Prager brought her signature style of beautifully curated moments in time to the campaign, blurring reality and artifice centred around the female experience to create images that are equally stunning and powerfully relatable.
Felipe Serradourada Guimarães, executive creative director at BBH said, 'I've always dreamt of working with Alex (Prager). I've had her book in my office for some time. So when she said yes I knew we had something special. When people of that caliber want to be part of a project you know the work is good.'
The platform launched with a suite of three films and OOH and print, and is supported by social, radio and digital activity, all created by BBH.
Rachel Nooney, interim marketing director clothing and home at F&F said, 'Bringing home and clothing together under the new F&F brand platform 'Style It Out' helps us to highlight the style and quality that is synonymous with the brand. The campaign brings
real-life moments
to the forefront in stunning vignettes that we hope many of our customers will relate to.'
The campaign will be running for two months nationwide on TVC, VOD, OOH, Print, Social, Radio, Digital with media handled by EssenceMediaCom.
Watch the video here:
View this post on Instagram A post shared by F&F Clothing (@fandfclothing)
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
5 hours ago
- Time of India
F-35 Emergency Landing Japan News: अमेरिका के फाइटर जेट ने फिर कराई बेइज्जती!
रवीन्द्र सिंह Produced by: | Navbharat Times• 12 Aug 2025, 10:15 am F-35 Emergency Landing Japan News: अमेरिका के फाइटर जेट ने फिर कराई बेइज्जती!
Hindustan Times
5 days ago
- Hindustan Times
Stella Rimington battled communists, terrorists and literary critics
Watch her closely and—or so the upper echelons of British espionage felt—you could see the signs. There was the cut of her hair, for one thing: that close, spiked crop. Something, too, in the way she held herself. And she was a woman. There was, everyone agreed, little doubt. Dame Judi Dench's 'M' in the 1995 film 'GoldenEye' was based on Dame Stella Rimington, the first female head of MI5, Britain's domestic counter-intelligence and security agency. Dame Stella agreed: she 'holds her hands in the same way as me'. There are many ways to judge the importance of the career of Dame Stella, who died on August 3rd, aged 90. She rose through MI5's august alphabet of espionage—from lowly F-Branch, to head of K-Branch, then G-Branch—to 'DG' (director general) in 1992. She caused Britons to question tired preconceptions about women's roles at work and in the home. (Or, as one headline put it, was a 'Housewife Superspy'. ) Perhaps most radically of all, she caused a nice sensible woman with a nice sensible haircut to appear in a James Bond movie, and explicitly and implicitly told him he was 'a sexist, misogynist dinosaur'. Housewives were not, in those days, expected to become spies. Certainly not super ones. The criterion that Vernon Kell, the founder of MI5, looked for in his male recruits was 'the ability to make notes on their shirtcuff while riding on horseback'. For women, his criteria were rather different. 'I like my girls', Kell said, 'to have good legs'. There were indeed, Dame Stella felt, clever men in MI5. There were also 'a lot of stupid men'. On the prevalence of galloping horses, she remained silent. Her greatest career move was, paradoxically, to abandon her own career (as an archivist) for her husband's. He had been posted to Britain's High Commission in New Delhi and she followed. Her opportunity came when she was walking through the commission compound and someone 'tapped me on the shoulder' and asked, with the subtle tradecraft of MI5 legend, 'Psst…Do you want to be a spy?' She was soon immersed in the thrilling world of intelligence. She found it 'pretty dull'. Her first job was to spy on communists in Sussex but, since the comrades of Sussex seemed peaceable, passed the time reading novels under her desk. This, by the standards of MI5, was energetic. One colleague arrived at 10am, went for 'breakfast' at 11am; returned 'smelling strongly of whisky' at noon; went for lunch then fell asleep at four. Eventually he collapsed in a lift and was never seen again. Her capability (or perhaps sobriety) got her noticed and her work became increasingly interesting. She moved from cold-war work to Irish terrorism before, in 1992, becoming the first female DG—and the first holder of the top job to have her name formally announced. Paparazzi duly descended, to her horror: you could never be quite sure whether someone was trying to shoot a photograph or just 'shoot you'. Her lack of anonymity became an asset. When she left, she published an autobiography, then started writing spy novels. Here too she did things her way. The key to a thriller, Ian Fleming had said, was to 'write about what people are really interested in: cards, money, gold'. In Bond novels, Bond has a housekeeper, lots of sex with characters called things like 'Pussy Galore' and spends his time musing on 'the sweet tang of rape'. In Dame Stella's first novel, her heroine has no housekeeper, very little sex and spends her time musing about whether the washing machine will have finished its run. (Spoiler alert: Chapter One ends with it 'stopped mid-cycle'.) Critics sniffed. Her autobiography was 'a dull read'; her novels 'predictable'. But whether or not she changed MI5, she has changed the portrayal of spies. The most highly rated spy thriller on Netflix is not about a male spy, but 'Black Doves', about a female spy and mother. One of its best moments comes when the heroine, played by Keira Knightley, pauses mid-job, to hiss 'Go back to bed!' into her child's baby monitor. Fleming was correct: thrillers should cover what people are interested in. But as Dame Stella showed, they are interested in women and domesticity too.
India Today
29-07-2025
- India Today
Watch: Fighter jet performs evasive move to avoid clash with birds at Spanish air show
At a busy air show in Spain, a fighter jet made "evasive manoeuvre" to avoid hitting a flock of birds. The quick action by the pilot amazed the crowd watching the the Gijon Air Festival, held over the weekend, an F-18 jet from the Spanish Air and Space Force was flying low near the shore when it suddenly spotted a flock of birds in its path. The pilot quickly reacted by twisting the plane and dropping altitude, then swiftly climbing back up. This fast move helped the jet avoid a shared by people on social media showed the jet making a nearly somersault-like turn around the birds, thrilling the audience with the pilot's skill and Air Force says its F-18 jet made an evasive maneuver after detecting a flock of birds during the Gijn pilot followed standard safety protocol, reacted instantly, and avoided any danger without disrupting the show. Clash Report (@clashreport) July 28, 2025 The festival is a popular event in Spain and has been held every year since 2006. It features multiple category of planes, including military, civilian, and institutional aircraft. This year, about a dozen planes took part in the three-day AIR FORCE PRAISES PILOT'S RESPONSEAfter many questions from the public about the sudden move, the Spanish Air and Space Force shared a message on social media explaining what said, "As you can see, one of our F-18s carried out an evasive maneuver upon detecting a flock of birds in its trajectory. This action was part of a standard protocol that preserved the integrity of the pilot just as it did the safety of the public."The Air Force also highlighted how their pilots train to react in just milliseconds to unexpected events like this. They praised the pilot for showing "exemplary speed and professionalism" by avoiding the birds without stopping the rest of the show."Safety is and will continue to be our highest priority in each and every aerial demonstration. Thanks to all attendees for their enthusiasm and trust," the agency added. "Let's keep flying together."- Ends
