Latest news with #AlexPrager
Yahoo
15-05-2025
- Entertainment
- Yahoo
CASAMIGOS TEQUILA INTRODUCES "ANYTHING GOES WITH MY CASAMIGOS"
A NEW GLOBAL CAMPAIGN FOR THIS AWARD-WINNING TEQUILA NEW YORK, May 15, 2025 /PRNewswire/ -- Casamigos Tequila announced today the launch of its global creative campaign, "Anything Goes with My Casamigos." Bright, bold, and fun, the campaign, developed in partnership with creative agency Accomplice and director Alex Prager, celebrates unexpected connection and friendship, highlighting the ease and approachability of the brand's award-winning liquid. The "Anything Goes with My Casamigos" campaign was born from the spirit of friendship, inspired by the story of Casamigos which was made by friends, for friends. The work gives you a glimpse into the world of Casamigos with "Our House of Friends," a place where everyone is welcome. "Casamigos has always been warm and inviting – from its name, which means house of friends, to the versatile and inviting nature of its liquid. The perfect tequila to be enjoyed in effortless moments with friends. The new campaign stands out within the tequila category and invites people into a world full of character, celebrating the promise of adventure," says Sophie Kelly Global Head of Agave Spirits. The hero film brings consumers into our House of Friends, a world where there are no strangers, only friends you've yet to meet. In the series of films, you get to know a cast of characterful friends including "The Cowboy", "The Movie Star" and "The Big Shot" and their great adventures together. The work will bring the versatility of this award-winning liquid to life, with a beautiful and mouthwatering array of cocktails and ingredients to show consumers Anything Goes with My Casamigos. "This campaign is a fresh and magnetic take on a brand that truly inspires you to appreciate the joy of friendship. It's an incredibly exciting time to work on Casamigos," said Mark Hunter, Co-Founder and COO at Accomplice. Director Alex Prager, said "I really enjoyed working with Casamigos because I was able to cultivate distinct characters and evoke something more theatrical and playful, bringing a spirit of old Hollywood musicals to life. What interested me was creating this stylized world where personalities could interact in unexpected ways, while still capturing those authentic moments of connection. The rich visual narrative allowed me to play with color and composition in a way that feels both timeless and contemporary." The 360 integrated marketing campaign will launch with a hero :30s spot, a full suite of social and digital assets, along with robust media plans including linear and streaming TV, digital and OOH. The campaign will be supported through exciting cultural partnerships and spaces where it can come to life for consumers across North and Central America, Australia, Great Britain and European markets. Throughout the summer and beyond, Casamigos will continue to celebrate these moments with friends throughout iconic social celebrations. The brand will also be gearing up for its upcoming debut as the Official Tequila Supporter in North America of the FIFA World Cup 2026™ – a moment where friends across the globe come together over a common celebration, because Anything Goes – with my Casamigos! About CASAMIGOS: Brought to you by those who drink it. Casamigos was founded by longtime friends George Clooney, Rande Gerber, and Michael Meldman. Launched in 2013, our ultra-premium tequilas are made from our finest hand-selected 100% Blue Weber agaves. Casamigos has garnered the highest accolades from the spirit industry's most well-respected authority figures. The Casamigos portfolio is available throughout the United States, UK, Canada, Australia and expanding worldwide. For more information, please visit or follow us on social media @casamigos. ENJOY RESPONSIBLY. Imported by Casamigos Spirits Company, LLC, White Plains, NY. About DIAGEO: DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit Visit DIAGEO's global responsible drinking resource, for information, initiatives, and ways to share best practice. Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere. View original content to download multimedia: SOURCE Casamigos Spirits Company Sign in to access your portfolio
Time of India
12-05-2025
- Entertainment
- Time of India
F&F styles it out in new brand platform
HighlightsF&F has launched a new brand platform called 'Style It Out', created by the advertising agency Bartle Bogle Hegarty and photographed by Alex Prager, aiming to unite its fashion and home collections. The campaign emphasizes the idea that while F&F cannot provide magical solutions to life's challenges, it can offer stylish options to help consumers face those moments with confidence. The promotional campaign includes a suite of three films and extensive advertising across television, out-of-home, print, social media, radio, and digital platforms, managed by EssenceMediaCom. F&F is showcasing its style credentials with the launch of a new brand platform , ' Style It Out '. Created by BBH and shot by photographer and filmmaker, Alex Prager , 'Style It Out' unites F&F's fashion collection with its newly rebranded home range bringing to life a new chapter for the brand's energy and attitude to the brand. BBH were looking to move away from the category tropes that style gave people confidence to better reflect the realities of life for their consumers. The truth is F&F can't give people magical superpowers but they can give them the composure to face life's challenges in style, the press note stated. Toilet roll stuck to your heel. Dress caught in the car door. Tripping up the escalator at rush hour in front of a whole crowd of people. Sometimes life just happens, but you can at least make these moments look good with a killer dress, accessories and a devil may care attitude. Prager brought her signature style of beautifully curated moments in time to the campaign, blurring reality and artifice centred around the female experience to create images that are equally stunning and powerfully relatable. Felipe Serradourada Guimarães, executive creative director at BBH said, 'I've always dreamt of working with Alex (Prager). I've had her book in my office for some time. So when she said yes I knew we had something special. When people of that caliber want to be part of a project you know the work is good.' The platform launched with a suite of three films and OOH and print, and is supported by social, radio and digital activity, all created by BBH. Rachel Nooney, interim marketing director clothing and home at F&F said, 'Bringing home and clothing together under the new F&F brand platform 'Style It Out' helps us to highlight the style and quality that is synonymous with the brand. The campaign brings real-life moments to the forefront in stunning vignettes that we hope many of our customers will relate to.' The campaign will be running for two months nationwide on TVC, VOD, OOH, Print, Social, Radio, Digital with media handled by EssenceMediaCom. Watch the video here: View this post on Instagram A post shared by F&F Clothing (@fandfclothing)
