Narcissism expert issues a scathing review of Meghan's jam

Daily Mail​

21-05-2025

A narcissism expert has issued his scathing verdict on Meghan Markle's As Ever jam saying it tasted of 'greed' and 'entitlement'.
Talk TV presenter Kevin O'Sullivan sampled the Duchess of Sussex 's new As Ever preserve, which was released as part of a collection of products ' inspired by her long-lasting love of cooking, entertaining, and hostessing'.
He was joined by psychologist and 'narcissism expert', Richard Grannon, the presenter compared Meghan's $14 preserve with King Charles 's Highgrove jam, which is priced at £6.95.
While he took a favourable view of the 'fruity taste', the Irish presenter was quick to add that it wasn't 'worth £14'. Meanwhile, his guest quipped that it tasted of 'entitlement, greed and deception'.
O'Sullivan, a TV presenter who regularly hosts What Just Happened? on Talk TV, along with The Political Asylum, said securing a jar of As Ever spread had 'cost a fortune'.
'You can't order it here in London so we have had to order it through a friend in Los Angeles,' he explained.
Meghan's brand As Ever, formerly American Riviera Orchard, launched on 2 April, with fans able to pick up her Raspberry Spread in Keepsake Packaging, along with honey, cookies, shortbread and flower sprinkles.
First impressions of the jam, or preserve as he pointed out the product has had to be called due to the low quantity of sugar it contains, were positive.
'It's quite nice packaging, I'll give it that,' he said, adding that it was 'nicer' than he had expected.
'It cost about £300 to get so it better be good,' he warned.
Popping the lid off the 225g jar, O'Sullivan first took in the scent of the preserve, sighing before telling the camera 'it doesn't overwhelm you'.
He pointed to initial criticism of the confection, which noted it had a 'very liquid and thin' consistency that made it 'difficult to eat the spread with the toast'.
Reviewing For Dailymail.Com, Jane Herz previously said: 'If we hadn't known better, we'd have thought it melted during its expedited journey to us,' with fans online complaining of similar issues.
However, her As Ever preserves can't technically be called jam, because 'jam is equal parts sugar and fruit,' explained Prince Harry's wife in an episode of her Netflix show, With Love, Meghan.
'It's thin, I can see that moving around ,' the Talk TV host noted as he swung the jar from side to side, the liquid visibly swishing inside.
Joining on the TV segment, psychologist narcissism expert Richard Grannon said: 'It's expensive, it lacks substance.'
Each sampling a preserve slathered cracker, neither appeared impressed by the spread.
'It tastes of entitlement, greed and deception,' Grannon lambasted as his fellow host burst into hysterics.
Next, O'Sullivan issued his review of the product, which he admitted wasn't 'bad'.
'I'll be fair, that's quite a fruity taste. It's not bad at all. It's nothing to write home about. It's not worth fourteen bucks,' the presenter observed.
'It's tangy,' chimed his guest, agreeing that the spread wasn't 'worth £14'.
The Duchess of Sussex's jam has been at the centre of fierce debate, as samplers of the preserve blasted it's 'watery' consistency when it was first released in April.
'If we hadn't known better, we'd have thought it melted during its expedited journey to us,' explained reviewer Jane Herz For Dailymail.Com. 'When we stuck our spoon into Meghan's raspberry spread, its consistency dripped off the silverware like a sauce.'
The review continued: 'It was difficult to eat the spread with the toast, as it was so thin that it dribbled everywhere and made a mess. Our once nicely toasted piece of bread became a sopping wet disaster after just a few minutes.'
Fans online were also quick to notice the thin consistency of the 'jam', with one person writing: 'I can tell it's runny just from the picture! No seeds, no texture. Just liquid red sugar water.'
Per Food & Wine, jam is regulated by the FDA, and it must come from a single fruit, containing at least 45 per cent fruit and 55 per cent sugar.
What Meghan is selling under As Ever is not called a jam or a preserve - it's a spread, with ingredients of raspberries, organic pure cane sugar, organic lemon juice concentrate, and fruit pectin, a natural stabilizer.
On the As Ever website, the company claims the raspberry fruit spread 'is inspired by the recipe Meghan crafted in her home kitchen '.
The description of the Raspberry Spread in Keepsake Packaging also admits it 'is crafted with a fluid texture so it can be drizzled, spread, poured and enjoyed for so much more than your morning toast'.
It comes just days after Meghan .