Labubu Mania Fuels Pop Mart's 1,828% Sales Boom on TikTok Shop U.S.
The data also reveals that Pop Mart's revenue from the TikTok Shop U.S. in 2025 has already surpassed its total for the entire 2024 year by more than four times, with sales of $21.3 million on the platform so far in 2025.
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According to Charm.io, a platform that specializes in providing detailed analytics and insights for businesses and influencers, Pop Mart's TikTok Shop U.S. revenue growth had notable surges from October 2024 onward, with the most significant jumps in April and May 2025. By April 2025, Pop Mart accounted for 0.55 percent of all TikTok Shop U.S. sales.
Labubu appeared in 2015 as a character in 'The Monsters' storybook and made its leap to collectible toy four years later, thanks to China's Pop Mart. The company has other toy characters available for sale, including Skullpand, Crybaby, Hirono, Kubo and more. Labubu, however, has become a viral sensation with fashionistas and celebrities pairing the toy with their luxury bags and stylish outfits. More recently, designer Marc Jacobs and June Ambrose were spotted with their own Labubus.
'Labubu has become more than just a collectible; it's a bold statement of individual style,' Emily Brough, Pop Mart's head of IP licensing, the Americas, previously told WWD. The global collectibles company has launched more than 300 styles of Labubu since 2019, including collaborations with Coca-Cola and Uniqlo.
View Gallery Launch Gallery: Labubu Street Style Wave: How the Viral Charms Are Styled as Accessories, Photos
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Boston Globe
5 hours ago
- Boston Globe
A professor's hunt for the rarest Chinese typewriter
It went into a suitcase and he took it back to California, where it joined a growing collection of Asian-language typing devices he'd hunted down. But there was one typewriter that Mullaney had little hope of ever finding: the MingKwai. Made by an eccentric Chinese linguist turned inventor living in Manhattan, the machine had mechanics that were a precursor to the systems almost everyone now uses to type in Chinese. Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Only one -- the prototype -- was ever made. Advertisement 'It was the one machine,' he said recently, 'which despite all my cold-calling, all my stalking, was absolutely, 100 percent, definitely gone.' Mullaney's mania for clunky text appliances began in 2007, when he was preparing a talk on the disappearance of Chinese characters and found himself contemplating the disintegration of everything. Among the vast number of characters in the Chinese language -- around 100,000, by some estimates -- there are hundreds that no one alive knows how to pronounce. They are written down, plain as day, in old books, but their sounds, even their meanings, have been lost. Advertisement Sitting in his office, wondering at how something seemingly immortalized in print could be forgotten, Mullaney went down a mental rabbit hole. It would have been physically impossible to build a typing machine to include all the characters that were historically written out by hand, he thought. Some characters must have made the cut, while others were left behind. He sat back in his chair and asked himself: Could he recall ever having seen a Chinese typewriter? Two hours later, he was lying on the floor of his office, looking at patent documents for such devices. There had been, over the last century and a half, dozens of different Chinese typewriters made. Each one was an inventor's take on how to incorporate thousands of characters into a machine without making it unusable -- a physical manifestation of their ideas about language. Never plentiful, the typewriters were now increasingly rare, gone the way of most obsolete technology. Mullaney was fascinated. That evening turned into months of research, which turned into years of searching, as Chinese typewriters became one of his areas of historical expertise. He cold-called strangers and left voicemail messages for private collectors, people whom he suspected, from faint traces left on the internet, of having typewriters. He pored over looking for the next of kin of the last known owner of a particular machine. He called museums and asked, 'Do you, by any chance, have a Chinese typewriter?' Sometimes, they said yes. A private museum in Delaware happened to have a surviving IBM Chinese typewriter, of which only two or three were ever made. Someone at a Chinese Christian church in San Francisco got in touch with him to say they owned a typewriter that they were trying to get rid of. Mullaney took it off their hands. Advertisement The MingKwai is legendary among the handful of people who know about Chinese typewriters. It was invented by Lin Yutang, a Chinese linguist and public intellectual who had begun to worry in the 1930s that without some way to convert ink-brush characters into easily reproduced text, China would be left behind technologically -- perhaps destroyed at the hands of foreign powers. Attempts to create typing machines usually stumbled over the problem of cramming a galaxy of characters into a single machine. Lin's solution was an ingenious system housed in what looked like a large Western typewriter. But when you tapped the keys, something remarkable happened. Any two keystrokes, representing pieces of characters, moved gears within the machine. In a central window, which Lin called the Magic Eye, up to eight different characters containing those pieces then appeared, and the typist could select the right one. Lin had made it possible to type tens of thousands of characters using 72 keys. It was almost as if, Mullaney said, Lin had invented a keyboard with a single key capable of typing the entire Roman alphabet. He named his machine MingKwai, which roughly translates to 'clear and fast.' Lin, who was then living with his wife and children on Manhattan's Upper East Side, hired a New York machinist firm to make a prototype, at enormous cost to himself. He presented that prototype in a demonstration to executives from Remington, the typewriter manufacturer. Advertisement It was a failure. The machine malfunctioned at a crucial moment. Lin went bankrupt and the prototype was sold to Mergenthaler Linotype, a printing company in Brooklyn. And that, as far as Mullaney had been able to find out, was the machine's last known location. When Mergenthaler Linotype moved offices sometime in the 1950s, the machine disappeared. In his 2017 book, 'The Chinese Typewriter,' Mullaney wrote that he believed the MingKwai had most likely ended up on a scrap heap. This past January, Jennifer and Nelson Felix were in their home in Massapequa, N.Y., going through boxes that had been in storage since Felix's father died in Arizona five years before. They were looking at a wooden crate sitting among the cardboard boxes. 'What's this?' Jennifer Felix asked her husband. He'd had a peek in the crate back in Arizona. Oh, he said, it's that typewriter. She opened it, and realized it was not a typical typewriter. The symbols on the keys looked like Chinese. Nelson Felix, who often sold and bought items on Facebook, quickly found a group called 'What's My Typewriter Worth?' and posted some photos. Then they set it aside and moved on to other things. An hour later, Nelson Felix checked on his post. There were hundreds of comments, many written in Chinese. People kept tagging someone named Tom. The couple looked at each other. 'Who's Tom?' Mullaney was in Chicago to give a talk when his phone started going off -- ping, ping, ping. The small community of people he'd encountered in his long quest were sending up digital flares, urgently trying to get his attention. As soon as he saw the post, he knew exactly what he was looking at. It was the MingKwai. Advertisement But he didn't rejoice. He didn't sigh with relief. He was gripped with fear. What if they didn't know what they had and sold it before he could get to it? Someone could buy it with a click on eBay. They could make it into a coffee table. Take it apart and make steampunk earrings. It would be gone, just like that. He posted a comment on Facebook, asking the poster to contact him right away. After a few frantic hours, he got a reply, and the next day he and the Felixes were on the phone. He told them the MingKwai's story. He said that while it was up to them what they did with it, he hoped they would consider selling it to a museum. He was afraid that if it were sold at auction, it would disappear, a trophy hidden in the vacation home of an oil tycoon. Jennifer Felix was bewildered by what was happening. It was just a typewriter in a basement. But Mullaney had made an impression. 'It was lost for half a century,' she said. 'We didn't want it to get lost again.' 'To me it's just a typewriter,' she continued. 'But to other people it's history; it's a story, a life, a treasure.' Instructions and a box of tools were used to cast more Chinese character bars for the MingKwai 9 typewriter. CHRISTIE HEMM KLOK/NYT Mullaney figured out that Jennifer Felix's grandfather, Douglas Arthur Jung, had been a machinist at Mergenthaler Linotype. It's likely that when the company moved offices, he took the machine home. Then it was passed down to Felix's father, who, for more than a decade, had kept the MingKwai with him. 'That's what my dad decided to keep and bring across the country when they moved,' Felix said. Advertisement Keys on the MingKwai 9 typewriter. CHRISTIE HEMM KLOK/NYT Why, of all he had inherited from his own father, did he hang on to this typewriter? She doesn't know. But she feels it must have been a conscious choice: The MingKwai would not have been packed by accident. It weighs more than 50 pounds. In April, the couple made their decision. They sold the machine for an undisclosed amount to the Stanford University Libraries, which acquired it with the help of a private donor. This spring, the MingKwai made its way back across the country. When it was lifted out of the crate onto the floor at a Stanford warehouse, Mullaney lay down to look at it. The history professor could see that it was full of intricate machinery, far more delicate than any other typewriter he'd seen, and he began to imagine how engineers might help him understand it -- perhaps revealing what was going on in Lin's mind in 1947 when he invented a machine he thought could rescue China. Perhaps they could even build a new one. Lying on his stomach, Mullaney began to wonder. The MingKwai 9 typewriter. CHRISTIE HEMM KLOK/NYT This article originally appeared in
Time Business News
7 hours ago
- Time Business News
Pop Mart Introduces NELO — A Singular, Limited-Edition Descent into the Subconscious, Following the Success of LABUBU
The global designer toy brand unveils an emotionally rich, one-season series featuring a baby astronaut exploring the inner cosmos of the mind. Building on the global success of its iconic character LABUBU, Pop Mart now unveils NELO, a new original IP that takes collectors on an introspective journey through space, memory, and dreams. A one-season-only release, NELO is not just a character—he is a symbol of wonder, solitude, and the emotional gravity of exploration. NELO is a baby astronaut born from the final frontier of consciousness. According to Pop Mart lore, NELO drifts through the dreamscape inside a starlit cradle-pod, collecting emotional fragments from human minds during deep sleep. Part explorer, part guardian, NELO travels where memories dissolve and imagination expands—within the vast, untethered cosmos of the subconscious. The name 'NELO' suggests softness and space—a lullaby echoing in zero gravity. This journey is both literal and metaphorical: NELO isn't just traversing galaxies, but the hidden universes within ourselves. The NELO series includes 12 standard figures and one secret edition, each representing a psychological or emotional aspect discovered during NELO's dream-bound travels. Highlights include: Liora – The Dream Weaver A celestial caretaker who weaves emotional frequencies into constellations that guide NELO's voyage. A celestial caretaker who weaves emotional frequencies into constellations that guide NELO's voyage. Tenebris – The Shadow Collector A quiet presence who absorbs forgotten fears to balance the dreamspace NELO explores. A quiet presence who absorbs forgotten fears to balance the dreamspace NELO explores. Aero – The Thought Drifter An ephemeral companion that orbits NELO, representing fleeting bursts of inspiration. The figures are sculpted with weightless posture, flowing lines, and cosmic elements—stars, moons, space helmets, and translucent surfaces that mimic stardust and oxygen bubbles. NELO introduces a visual and emotional language new to the Pop Mart universe. The design direction pairs space-age motifs with vulnerability: soft pastel suits, glowing helmets, and floating poses that evoke a feeling of serene solitude. 'We wanted NELO to embody the purity and emotional openness of childhood—set against the vastness of space,' says Jian Xu, Creative Director at Pop Mart. 'He's a symbol of how even the smallest among us can navigate infinite worlds.' As a strictly one-season series, NELO will be available in limited quantities through Pop Mart's global retail stores, website, and select vending locations. Once sold out, it will not return—preserving the sense of rarity and finality that defines the story. A Collector's Edition Box Set will also be released, featuring: All 12 NELO figures A cloth-bound illustrated dreamflight log Exclusive foil-stamped packaging and artist concept cards Each box set invites collectors to hold a complete piece of the story—an artifact of a journey that won't be repeated. Following the whimsical success of LABUBU, NELO signals Pop Mart's evolution toward deeper, narrative-first IPs. With NELO, the brand invites collectors to pause, reflect, and emotionally connect—with a baby astronaut who floats between stars and souls. NELO is not just a collectible. He's a moment of stillness in motion. A dream you can hold—once. For more information, release updates, and behind-the-scenes content, visit or follow @PopMartGlobal on Instagram, TikTok, and Weibo. TIME BUSINESS NEWS
Forbes
a day ago
- Forbes
Why The Labubu Craze Became A Nostalgic Social Currency
PARIS, FRANCE - JUNE 12: Close-up detail view of seven Labubu monsters / charms / dolls / plus from ... More "Big Into Energy" collection : Loyalty, Happiness, Luck, Hope, Serenity, Love an Secret, during a street style fashion photo session, on June 12, 2025 in Paris, France. (Photo by) The distinctive grin of Labubu, a small, elf-eared creature with serrated teeth, has become widespread across social media feeds, celebrity red carpets, and fashion shows worldwide. What began as a collectible toy from Hong Kong-based Pop Mart has evolved into something far more complex: a cultural phenomenon that generated $423 million in revenue for the company in 2024 alone, transforming a playful figurine into a coveted symbol of exclusivity and insider knowledge. People wait in line to visit the new Pop Mart store selling Labubu toys at a shopping mall in Berlin ... More on July 25, 2025. Labubu is a brand of collectible designer plush toy monster elves created by Hong Kong-Dutch designer Kasing Lung and marketed by and sold exclusively at China-based retailer Pop Mart. (Photo by Tobias SCHWARZ / AFP) (Photo by TOBIAS SCHWARZ/AFP via Getty Images) This isn't just another toy craze. The Labubu mania reveals something deeper about consumer psychology, nostalgia, and how objects become vessels for social status in the digital age. Through three distinct lenses—as a nostalgic product, a form of social currency, and a fleeting fashion statement—the Labubu phenomenon offers insights into modern consumer behavior and the mechanics of viral culture. The Power of Labubu's Nostalgic Design At the heart of Labubu's appeal lies a sophisticated understanding of nostalgia and emotional resonance. Created by Hong Kong-born artist Kasing Lung in 2016, the character draws from Nordic folklore and European fairy tales, creating what author and fashion historian Robert Ossant describes as a 'fascinating combination of cute and ugly that taps into the 90s and Y2K aesthetic of Furbies, Garbage Pail kids, Troll dolls and cartoons like Rugrats and Ren & Stimpy.' Lung, born in 1972, spent part of his childhood in the Netherlands, and his design philosophy blends childhood memories with universal mythological elements. The result is a character that feels simultaneously new and ancient or something that resonates across cultural boundaries while tapping into collective childhood memories. "The large eyes and tiny nose resemble childlike characteristics, upping the cute factor and appealing to the anime and manga trends we're seeing in the current zeitgeist," explains Nina Vargas, a global beauty strategist, in her analysis of the toy's psychological appeal. These 'anthropomorphic qualities' don't just make the character endearing, but they create an emotional bridge that allows consumers to project feelings and memories onto the object. The timing of Labubu's global breakthrough in 2024-2025 wasn't accidental. After nearly a decade of relative obscurity, the character found its moment during a period when consumers were particularly receptive to nostalgic comfort items. In fact, if you scroll TikTok, you will see millions of videos of consumers listening to 90s music, revisiting fashion trends from that decade, or rewatching their childhood favorite movies and TV shows. The Labubu's ability to evoke childhood security while remaining contemporary enough for adult fashion sensibilities created the perfect storm for viral adoption. Labubu Is An Exclusive Social Currency Perhaps no aspect of the Labubu phenomenon is more revealing than its transformation into a form of social currency or an investment piece. The collectible toy market has long understood the power of scarcity, from Pokémon cards, Barbies and Beanie Babies, but Labubu has elevated this concept to new heights through strategic use of "blind box" purchasing and limited releases. "The Labubus became a social currency because to have a rare Labubu communicates an insider knowledge of trends and value. It began as 'if you know you know' (IYKYK) style statement and a widely understood, talisman of taste," Ossant explains. CANNES, FRANCE - MAY 17: Zufi Alexander wears an all Miu Miu look made of butter yellow long summer ... More dress and straw Miu Miu bag with attached Labubu bag charms during day five of the 78th Cannes Film Festival on May 17, 2025 in Cannes, France. (Photo by) The economics are straightforward yet powerful: initial drops are priced modestly (around $30), but artificial scarcity quickly drives secondary market prices to multiples of their original value. This creates multiple tiers of social signaling. Owning any Labubu demonstrates cultural awareness, but owning a rare variant or paying premium resale prices communicates having insider knowledge, and frankly, the financial means. The unboxing ritual central to Labubu culture amplifies this social currency effect. "The unboxing and reveal of which character emerges from the packaging intrigues the viewers, making them eager to seek their own unwrapping experience in the hopes of having their own (hopefully rare) character," Vargas notes. Social media feeds filled with unboxing videos create a feedback loop of desire and FOMO (fear of missing out) that drives continued purchasing. Retail strategist Jeanel Alvarado, Founder & CEO at RETAILBOSS, identifies a crucial parallel: "Many collectors of Labubu for instance turned out to be luxury buyers. Affluent shoppers who typically seek out rare watches, handbags and limited edition pieces." This crossover reveals how Labubu functions as what Alvarado calls "recession-core": a lower-cost luxury that satisfies the same psychological needs as expensive handbags or watches during times of economic uncertainty. How Labubu Transcends Style And Fashion While Labubus have become ubiquitous fashion accessories, dangling from designer bags and celebrity outfits, their role transcends traditional fashion logic. Rather than following seasonal trends or aesthetic movements, it is a commentary on consumption, and generational divides. PARIS, FRANCE - MARCH 08: A guest wears a burgundy bordeaux woven Bottega Veneta Andiamo leather ... More bag, light blue Labubu bag charm, cream Labubu bag charm, outside Elie Saab, during the Paris Fashion week Women's Fall/Winter 2025-2026 on March 8, 2025 in Paris, France. (Photo by) "Labubus represents more of a social statement than a fashion statement," states Anna Pompilio, Strategy Director at Marks. "It shows not only that you're tapped into the micro-culture of the moment, but that you either have the A) time to spend on Pop Mart hunting down your own Labubu or B) the money to spend on a resold one.' The fashion industry has taken notice. Luxury brands like Burberry and Celine have responded with their own character-based accessories, signaling recognition of the trend's commercial potential. However, this mainstream adoption may paradoxically signal the beginning of the end for Labubu's cultural cache. Ossant sees the trend as serving "as a critique of fashion's most ridiculous extremes, influencer culture and the relentless churn of trends, but also a commentary on different generations." According to him, it's become a tool for millennials to mock Gen Z's seemingly mindless consumerism, while Gen Z uses it to highlight just how much millennials are missing the irony. SHANGHAI, CHINA - JUNE 09: Labubu figures and dolls are seen on display at a Pop Mart store on June ... More 9, 2025 in Shanghai, China. From Southeast Asia and Europe to the United States and the Middle East, Labubu - the beloved character from Chinese toy company Pop Mart - is taking the world by storm. (Photo by VCG/VCG via Getty Images) As with most viral phenomena, Labubu's future remains uncertain. The very mechanisms that drove its success such as social media amplification, artificial scarcity, and FOMO-driven purchasing are notoriously fickle and feed into overconsumption. Many, like Ossant, argue that Labubus are an entry level luxury where the value is tied up in rarity and exclusivity rather than actual cost. "Customers are fatigued with fast-fashion, and collector items and limited edition items have continued to catch waves with limited drops," Alvarado adds. Yet she also acknowledges the fundamental tension: once a trend reaches mainstream saturation, its value as social currency diminishes. Whether Labubu endures or fades, its impact on understanding consumer behavior, social media marketing, and the psychology of collectibility will likely persist. As Alvarado succinctly summarizes: "It shows the value is in the eyes of the beholder, for those who understand the collector and resale market potential for limited items it's a lucrative play, in addition to the clout they can get online. For others it's just an 'ugly toy.'" A man walks with two Labubu plush toys of Pop Mart hanging from his backpack straps along a ... More pedestrian street on The Bund in Shanghai on July 4, 2025. (Photo by Hector RETAMAL / AFP) (Photo by HECTOR RETAMAL/AFP via Getty Images)
