Woolworths sends nostalgic shoppers wild over new $12 item: 'I'm going to cry'
The supermarket chain has unveiled its new Caramelised Biscuit Lamingtons, available in a pack of four for $12 in stores across Australia.
The classic treat has been given a 'glow up', with the new version featuring a soft vanilla sponge, dipped in a rich caramel-flavoured chocolate and rolled in caramelised biscuit crumbs.
'We know Aussies love a classic lamington, but they also love the popular flavour of caramelised biscuits,' Laura McLeod, Woolworths Category Manager for Cakes, said.
'We wanted to combine the two to create an exciting new treat that feels both nostalgic and modern.
'It's the perfect blend of soft sponge and a crunchy, spiced biscuit coating - we think it's a new winter favourite.'
Shoppers can enjoy the decadent treat - but it won't be around for long as it's only available in the lead up to National Lamington Day on July 21.
Many shoppers were excited about the new creation, with one saying: 'I'm going to cry'.
'Caramelised Biscuit Lamingtons are coming to Woolies... Basically Biscoff. I'm keen AF,' popular foodie Nectro Vlangos, known as Nectoriouspapi, said.
The upgraded lamingtons can be purchased in stores and online.
The new launch comes just weeks after Woolworths released Choc Chip Cookie Mud Cake, an addition to its range that sees five mud cakes sold every minute in Australia.
Priced at just $7, the dessert features a caramel mud cake base packed with cookie pieces and topped with choc chip drizzle, blending two household favourites - cake and cookie - into one indulgent creation.
Ms Mcleod said the bakery team wanted to fuse the familiar nostalgia of freshly baked biscuits with the rich decadence of the brand's signature mud cake.
'We've infused that unmistakable, beloved flavour of freshly-baked choc chip cookies right into our signature caramel mud cake,' she explained, adding that the team knew Australians had a soft spot for that classic cookie taste.
'By combining it with our popular mud cake, we've aimed to create an irresistible new treat.'
Aussie foodie content creators Nick Vavitis and Nectro Vlangos shared their first impressions in a taste testing video together.
Nick said the cake was 'loaded with cookies on top' and packed 'full of choc chips,' describing the flavour as 'absolutely smashing [his] taste buds.'
Nectro agreed, saying it 'hits you in the face straight away' and likening the dessert to 'a massive chocolate chip muffin,' with a caramel ganache icing that adds to the richness.
'I absolutely love this one,' he said.
'It's the best mud cake since the birthday cake flavour.'
Nick went one step further, insisting it's 'definitely one of the best mud cakes Woolworths has ever released'.
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