Sahiba Singer Aditya Rikhari Signs Multi-Project Deal With T-Series For Films, Albums
T-Series signed singer-songwriter Aditya Rikhari for exclusive collaborations on films, non-film music, and albums. He is known for songs such as Sahiba, Samjho Na.
T-Series has onboarded rising singer-songwriter Aditya Rikhari for an exclusive collaboration across upcoming films, non-film music, albums, and EPs. This partnership marks a significant step in Aditya's career and adds to T-Series' legacy of spotlighting distinctive new voices.
Aditya, who recently made waves with his hit track Sahiba (backed by T-Series), will now be working on a series of musical projects under the T-Series banner. At just 24, he's already built a reputation for his soulful vocals and deeply relatable lyrics. For the unversed, his solo track, Samjho Na, was adapted into a film version for Bhool Bhulaiyaa 3.
Bhushan Kumar, Managing Director of T-Series, expressed enthusiasm about the partnership, saying, 'Aditya has a voice and style that's honest, fresh and incredibly relatable. His songwriting speaks to today's generation, and we're excited to collaborate across multiple platforms."
Calling the collaboration a 'landmark moment," Aditya Rikhari added, 'I've always admired the magic that music and cinema can create. Teaming up with T-Series and Bhushan sir feels like the perfect opportunity to stay true to my sound while reaching more listeners."
Talking about Samjho Na which released in 2022, Aditya previously told ETimes, 'Working with the music team has been nothing short of magical. Each member contributed their unique touch, creating an incredible synergy that enriched the entire process. Collaborating with such talented individuals opened my eyes to new dimensions of music creation, allowing us to explore innovative ideas together. From the very beginning, Anees and Bhushan treated me like part of the family. They genuinely loved my track and valued my creative input that encouraged me to express my vision for the song."
Furthermore, Rikhari also expressed his desire to work with music maestro AR Rahman. 'Working with someone like A.R. Rahman would be a dream come true. His ability to weave emotion into every note is something I aspire to emulate in my own music. Collaborating with him would not only be an incredible honor but also a remarkable learning experience. I can only imagine the insights I would gain from his unique approach to songwriting and production, which could greatly enrich my artistry," he had also shared.
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