Gwyneth Paltrow's Astronomer Role Is Revealed
As a now-viral video shows, singer and (Gwyneth's ex) Chris Martin was highlighting fans on the jumbotron at a recent concert when the camera cut to two people canoodling in the audience. Realizing they were on camera, the two immediately panicked and hid, leading Chris to joke that they were "having an affair."
Then last night, it was revealed that Gwyneth had been hired as a "temporary spokesperson" for the tech company. The actor announced the news herself in a video statement shared to Astronomer's X account. "Thank you for your interest in Astronomer," Gwyneth began. "Hi, I'm Gwyneth Paltrow. I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer."
She said, "Astronomer has gotten a lot of questions over the last few days. And they wanted me to answer the most common ones."
Viewers reacted to the video in the comments, with many calling it a "genius" and "brilliant" way to capitalize on all the publicity.
"Turning an internet dragging of their CEO into a full-blown PR moment by bringing in Chris Martin's ex as a spokesperson? That's not marketing, that's wizardry," one tweet with over 4,000 likes read. "Guys this is a PR masterclass," another agreed, garnering over 12,000 likes. "You take the most viral moment of July 2025 and, instead of disaster control, make light of the situation and create the ultimate brand awareness. Bravo."
Someone else said it was "one of the best crisis responses" they've ever seen. "You hired the Coldplay singer's ex-wife. Extraordinary," said another.
"Honestly, well done to the marketing team, this is incredible haha," one viewer wrote on Reddit, as others called it both a "brilliant" and "hilarious" move by the company. "This is so unserious, I love it," said one person, as another called it "well-played." "Their social media and PR team all deserve a nice vacation far away from any upcoming Coldplay concerts," one more shared.
Honestly, yes. Hopefully, Chris responds to it — I'm dying to know what he thinks! Until then, share your thoughts on all of this in the comments.
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