
$20 million ‘Mediterranean Blue Diamond' ready to wow at Sotheby's Geneva auction on May 13
Sotheby's
auction house in Geneva on May 8, 2025, unveiled the breathtaking 10-carat "
Mediterranean Blue Diamond
," which is expected to set a record $20 million price at auction later this month. The diamond has made a name for itself because of its incredible size and extraordinary color, fascinating collectors, investors, and gem enthusiasts globally.
With anticipation building leading up to the sale, the diamond remains top international news, further increasing its mystique. Its arrival has created strong interest, highlighting the increasing demand for rare and valuable gemstones in the luxury market.
Rare blue diamond set to command $20 million as global interest peaks
The Mediterranean Blue Diamond is a 10-carat cushion-cut blue diamond that resides in South Africa, a nation that is reputed to produce some of the world's most beautiful diamonds.
The diamond is a "fancy vivid blue" diamond, so much so that it is noted as having a dark, rich, and very highly prized color.
Blue diamonds, particularly "fancy vivid" blue diamonds, are internationally famous as being extremely scarce and wonderfully different. The Mediterranean Blue Diamond is rare not only due to size but also because of the integrity of the color, which happens to be among the bluest in the entire world.
Sponsored Links
Sponsored Links
Promoted Links
Promoted Links
You May Like
Google Brain Co-Founder Andrew Ng, Recommends: Read These 5 Books And Turn Your Life Around
Blinkist: Andrew Ng's Reading List
Undo
The hue of these diamonds comes as a result of the presence of the trace element boron, which colors the crystal lattice its vivid blue hue.
This unusual property renders this diamond highly in demand among top-tier jewelry investors and collectors within the market.
The international market for fancy-color diamonds has expanded exponentially in recent years, and blue diamonds, as rare and precious as they are, are one of the most desirable categories.
Sotheby's Jessica Wyndham reported the reversal of market trend: "The coloured diamond market is going from strength to strength." Strong demand is being driven by a wide range of reasons that vary from increasingly affluent collectors seeking diversification to increasing demand for exotic and unusual gemstones.
Wyndham also demonstrated her belief in the value of the Mediterranean Blue Diamond, which will command around $20 million, a sum both establishing the singular quality of the stone as well as the state of the prevailing market.
The diamond will most probably be best selling to further solidify the blue diamond as a high-profit-making and strongly desired investment option for luxury consumers.
Mediterranean blue diamond joins the ranks of record-breaking colored gems
Blue Diamond Mediterranean is not the first of its kind to be made to sell at auction. The highest price paid for a deep blue diamond was achieved in 2016 when a very fine blue diamond sold for 56.8 million Swiss francs ($68.7 million) in a Christie's sale in Geneva.
The sale was a landmark for the market in coloured diamonds, being the growing value of the category. With comparison to its erstwhile counterpart, which had once been sold for a higher amount, the Mediterranean Blue Diamond truly deserves every amount for the value that it can deliver.
With the ever-climbing tendency of colored diamond values, such an assurance provides that demand surpasses supply and thus future bidding interest remains heightened even more.
Mediterranean blue diamond headlines Sotheby's exclusive Geneva auction
Mediterranean Blue Diamond is at the helm of Sotheby's high-jewelry auction that is to take place live in Geneva on May 13. Mandarin Oriental Hotel sale will present an interesting array of rare and valuable gemstones like diamonds, coloured stones, and other high jewellery items. The sale is evidence of rising interest in coloured gemstones with lots like the Mediterranean Blue Diamond turning out to be the sale's crown jewel.
Before it happened, the auction, that is, Sotheby's revealed the collection to the collectors and the press first and more intensely researched the gems going to auction. This time around, only a selective number of buyers, ranging from individual collectors to investors wanting to scoop up a unique and valuable piece or two, will populate the auction hall.
Also Read |
'Maa to maa hoti hai!' Photographer's two-hour wait captures heartwarming moment of mother bird feeding her chicks | Watch
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
&w=3840&q=100)

First Post
3 hours ago
- First Post
Why a Swatch ad has been pulled from China
Swatch, the luxury Swiss watchmaker, pulled an advertisement and apologised after the image of a male model resulted in heated accusations of racism on social media. The company, taking to China's Weibo platform as well as Instagram, said it took into account 'recent concerns regarding the portrayal of a model' and that it sincerely apologises for any distress or misunderstanding this may have caused. But what happened? The Swiss watchmaker has apologised after an image resulted in heated accusations of racism on social media. Image courtesy: X Swatch has pulled an ad from China. The Swiss watchmaker has apologised after an image resulted in heated accusations of racism on social media. The company, taking to China's Weibo platform as well an Instagram, said it took into account 'recent concerns regarding the portrayal of a model'. It said the material had been removed from across the world. 'We sincerely apologise for any distress or misunderstanding this may have caused,' the company wrote. STORY CONTINUES BELOW THIS AD But what happened? Why was the ad pulled? Let's take a closer look: What happened? The luxury watchmaker put up an ad in featuring an Asian male model. The advert was for the firm's for Swatch Essentials collection. The problem? The male model was pulling at his eyes – a gesture that is evocative of racist taunts against people of Asian origin. The image caused a firestorm on social media with many accusing Swatch of being racist against Chinese people. Swatch quickly apologised, but the netizens were having none of it. Mei Hua Long, an influencer with over a million followers, slammed the advertisement as 'racism towards Asians'. Another influencer, Nie Hua Xiong, who also has over a million followers, claimed the ad was trying to 'disgust Asians and degrade Chinese' at a time "when the watch industry is going downhill". Swatch is 'only afraid for its profits,' a Weibo user wrote. 'You can apologise, but I will not forgive.' 'They make money from us and still dare to discriminate against Chinese people. We would be spineless if we don't boycott it out of China,' another Weibo added. However, not everyone was quick to condemn Swatch. Swatch, which also makes Omega, Longines and Tissot watches, depends heavily on China for revenue. AP On the app RedNote, a user named Dylan wrote: 'Some people will say those who feel offended are fragile, but this is a different situation – slanted eyes are an insulting gesture pointing to Asians made by the whites.' Another RedNote commenter named You Ren Ray added, 'The first thing to do after feeling offended is to boycott [the brand], instead of contemplating whether the other party intentionally thought of doing something.' STORY CONTINUES BELOW THIS AD 'Even if I don't see racism [in the ad], there is no way to judge how this slanted eyes gesture can add value to the product, unless the move aims at getting attention with promotional effect for free,' Wai, a third RedNote user, said. 'Slanted eyes' and racism The 'slanted eyes' gesture is said to be particularly racist against people of Japanese and Chinese origin. The adjective itself first appeared in the 1860s. It was seen in Western newspapers and in magazines from the 20th Century. The Chinese men and women were also portrayed with eyes having slits. For context, the US passed the Chinese Exclusion Act in 1882. The noun slant-eye comes from the 1920s. It gained currency as a slur at the beginning of World War II. It was also used to refer to the Vietnamese during the Vietnam war. It has also been used as a slur against Asians. Swatch, which also makes Omega, Longines and Tissot watches, depends heavily on China for revenue. Nearly a third of the group's sales last year coming from the China, Hong Kong and Macau region. Revenue for the watchmaker last year slumped 14.6 per cent to $8.4 billion in 2024. This was due to a downturn in demand in China, where Swatch said it was seeing 'persistently difficult market conditions and weak demand for consumer goods overall'. STORY CONTINUES BELOW THIS AD This isn't the first time Chinese consumers have flexed their muscles. In 2024, some tried to boycott Uniqlo, a Japanese firm, after it announced its cotton was not from Xinjiang. In 2023, Dior, the French luxury brand Dior similarly faced ire for its advert with an East Asian model pulling up the corner of her eye. In 2021, Chinese consumers announced a mass boycott against H&M, Nike and Adidas. This came after the companies said they were worried about alleged human rights abuses in Xinjiang province. Consumers also went after Dolce & Gabbana in 2018 after it put up clips showing a model using Italian food via chopsticks. The Italian fashion firm's goods were taken down from Chinese e-commerce sites. It also called off its Shanghai fashion show. With inputs from agencies


Time of India
7 hours ago
- Time of India
Swiss watchmaker Swatch apologies for ad showing gesture seen as racist
Swiss watchmaker Swatch apologized Monday for an ad campaign that upset consumers in China and elsewhere and said it had "immediately removed all related materials worldwide." In an image for the Swatch Essentials collection, an Asian male model is shown pulling the edges of his eyelids upward and backward with his fingers - a gesture seen as derogatory and racist, Swiss public broadcaster SRF reported. Swatch wrote on Instagram that "we sincerely apologize for any distress or misunderstanding this may have caused." It said it would "treat this matter with the utmost importance." SRF reported that the apology was also posted on the Chinese social network Weibo in Chinese and English.


News18
9 hours ago
- News18
Swiss Watchmaker 'Swatch' Apologises, Pulls Down Advertisement After Online Backlash in China
Last Updated: Swiss watchmaker Swatch apologised and pulled its ads in China after backlash over a model's 'slanted eye' pose, criticised as racist. Swiss watchmaker Swatch issued an apology and pulled down its advertisements across China, featuring images of an Asian male model after the company faced backlash over the model pulling the corners of his eyes up and backwards in a 'slanted eye" pose. The images for the Swatch Essentials collection were widely condemned online in the country, where many said the model appeared to mimic racist taunts about Asian eyes. In an apology posted in both Chinese and English on its official account on the Weibo social media platform on Saturday, Swatch said that it has 'taken note of the recent concerns" and removed all related materials worldwide. 'We sincerely apologise for any distress or misunderstanding this may have caused," the statement mentioned. It also posted the same apology on Instagram. Swatch, which also makes Omega, Longines and Tissot watches, is heavily exposed to China for revenue, with around 27 per cent of the group's sales last year coming from the China, Hong Kong and Macau region. Meanwhile, shares in the company slipped by as much as 2.7 per cent in early trading on Monday before paring losses somewhat. Revenue for the watchmaker slumped 14.6 per cent to 6.74 billion Swiss francs ($8.4 billion) in 2024, hit by a downturn in demand in China, where Swatch said it was seeing 'persistently difficult market conditions and weak demand for consumer goods overall". view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.