‘I can't believe an ashtray won': How rotting teeth became a design hit

The Age

20-07-2025

The circular ashtray features an array of rotting teeth in various hues of decay, with a few gaps designed for placing a cigarette. Moghadam says the fact that people are talking about it means she has achieved her goal.
'The idea, first of all, it's a contradiction. It's a functional ashtray, which means it is pro smoking, at the same time, though, it is an anti-smoking advertisement because it is showing the rotting mouth. I wanted to explore the idea that we can hold two mindsets at the same time.'
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Moghadam, who studied industrial design at university because her father considered fine arts an insecure career path, enjoys the space between practicality and provocation and seeks to create products that spark conversations, with a smile.
'The gum [on the ashtray] is functional and there are a few amber-stained, rotting teeth. But because it's humorous, the initial reaction is a bit of a chuckle. I know it's confronting, but it's not confronting in just a repulsive sense, so the initial reaction is a softening of the face and more of an amusement.
'Ideally, when someone lights a smoke, I'd like them to think about their mouth rotting.'
While the focus of her work is on smoking, she says there is opportunity to broaden the discussion to include various addictions – and our capacity as humans to succumb to them.
'We can know that something is bad for us – like smoking – but that civilised side knows something is bad for us, but that animal side still engages in self-destructive behaviour. I find that fascinating. That's what I was exploring – this idea that humans are contradictions.'
Moghadam already has form using humour to drive the narrative of her work. Last year, she won top prize at Australia's Next Top Designer for her Cheeky stools, which resemble, well, bums.
While they are highly functional as beautiful, lightweight, portable seating, she created them in various colourways to reflect different skin tones and promote inclusivity. She says she knows it is 'very ambitious', but when placed in public environments she hopes they can go some way to addressing the loneliness epidemic, because they can prompt playful conversations among strangers.
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'Humour is a really under-rated tool of human connection,' she says. 'I saw that through the responses of people who visited. When they saw the bum, their faces would soften up and they would become more open. Even though they were strangers, they were open to conversations. It broke down that initial barrier.'
For now, the designer is working on recreating her ashtray in ceramic. She is also working with a Melbourne manufacturer to create a prototype for her stools.
'I like the idea of timeless design, refining something that can be a timeless piece. If I can nut something out until it's perfect, I'd rather do that than just keep churning new things.'