wagamama launches new summer menu as it says 'Food is life'
wagamama launches new summer menu as it says 'Food is life'
The restaurant says it is the most expansive launch since it was founded in 1992
wagamama has created what it calls its most powerful and expansive launch since it was founded in 1992, Food is Life. Food is Life is 'a celebration of food's emotional power and cultural importance'.
wagamama is launching a bold new summer menu that showcases personalisation, freshness and feel-good food. Among the innovations are brand-new pho noodle soups, made with a yuzu broth and served with konjac noodles – a high-fibre, low-calorie alternative.
Guests can choose from three topping options - chicken thigh, hoki fish, or king oyster mushrooms. Each bowl is finished with red pepper, bean sprouts, fresh herbs, and a squeeze of lime.
In response to increasing demand for choice and dishes that can be personalised wagamama has also introduced a build-your-own donburi. Guests can create their own bowl from protein selection and double-ups for bigger appetites to fresh toppings and vegetables of their choice. The new donburi format now includes cauliflower 'rice' as a fresh base alternative.
There are also new summer salads like sweet chilli salad with a choice of caramelised chicken or tofu, and a pad thai salad, inspired by the brand's teppanyaki dishes.
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Steve Mangleshot, Global Executive Chef at wagamama, said: 'wagamama has always been distinctive, from our open kitchens to our communal benches, we were born different. In a world of sameness, we're doubling down on that difference. With 'Food is Life', we're reminding the world that food isn't just something you consume. It's something you feel. Something that can change your day, and even your life and it can be enjoyed anytime, any occasion."
Steve added: 'We've listened closely to what our guests want, and we're excited to introduce a summer menu that gives them more fresh and nourishing flavours like our light and fragrant phos, vibrant salads, and personalised build-your-own donburis.'
wagamama is also launching new non-alcoholic drinks including Saffron Picante, Strawberry spritz and a Kickstart juice.
Article continues below
On the dessert side, wagamama is introducing miso caramel banana bread, served warm with a scoop of vanilla ice cream and toffee sauce
Emma Colquhoun, Chief Marketing & Commercial Officer at wagamama, said: 'Food is Life is at the heart of wagamama, it represents fresh, innovative dishes as well as the relaxed and friendly environment it is served. In a world that often moves too fast, we're championing food as a source of connection, creativity and care."
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Daily Mirror
14 hours ago
- Daily Mirror
wagamama launches summer menu with build-your-own bowls and non-alcoholic drinks
wagamama has launched its new summer menu, which includes pho noodle soups, build-your-own rice bowls, and miso caramel banana bread, as well as a new brand platform In a major move, wagamama has launched 'Food is Life', a new brand platform and summer menu designed to reinforce what the brand says is a commitment to fresh, innovative food and meaningful dining experiences. The 'Food is Life' platform is described as the 'most powerful and expansive' launch since wagamama's founding in 1992. According to the brand, 'Food is Life' is a celebration of food's emotional power and cultural importance, focusing in on the belief that food is much more than just fuel. The new platform is being rolled out alongside a bold summer menu that emphasises personalisation, freshness, and feel-good food. Among the highlights are brand-new pho noodle soups, featuring a fragrant yuzu broth and konjac noodles. It has also introduced a build-your-own donburi concept, following demand for better personalisation. Diners can create their own rice bowl, choosing from a range of proteins, fresh toppings, and vegetables, with the option to swap in cauliflower 'rice' as a lighter base. The summer menu also boasts vibrant new salads, such as a sweet chilli salad with caramelised chicken or tofu, and a pad thai salad inspired by the brand's popular teppanyaki dishes. These are targeted at customers seeking healthier meals without compromising on flavour. Steve Mangleshot, wagamama's Global Executive Chef, said: "wagamama has always been distinctive, from our open kitchens to our communal benches, we were born different. "With 'Food is Life', we're reminding the world that food isn't just something you consume. It's something you feel. Something that can change your day, and even your life, and it can be enjoyed anytime, any occasion." In addition to the new food offerings, wagamama is also introducing a range of non-alcoholic beverages, including the spicy Saffron Picante, Strawberry Spritz, and an invigorating Kickstart juice. For pudding, the menu presents miso caramel banana bread, served warm with vanilla ice cream and toffee sauce. The new brand platform is being brought to life through a campaign titled 'wagamama when'. It aims to emphasis the 'unscripted moments' in people's lives where wagamama plays part, either when you're craving comfort, or when your day needs a boost. Emma Colquhoun, Chief Marketing & Commercial Officer at wagamama, said: "With 'wagamama when', we're celebrating those real, everyday moments when food brings people together."
North Wales Live
17 hours ago
- North Wales Live
wagamama launches new summer menu as it says 'Food is life'
wagamama has created what it calls its most powerful and expansive launch since it was founded in 1992, Food is Life. Food is Life is 'a celebration of food's emotional power and cultural importance'. wagamama is launching a bold new summer menu that showcases personalisation, freshness and feel-good food. Among the innovations are brand-new pho noodle soups, made with a yuzu broth and served with konjac noodles – a high-fibre, low-calorie alternative. Guests can choose from three topping options - chicken thigh, hoki fish, or king oyster mushrooms. Each bowl is finished with red pepper, bean sprouts, fresh herbs, and a squeeze of lime. In response to increasing demand for choice and dishes that can be personalised wagamama has also introduced a build-your-own donburi. Guests can create their own bowl from protein selection and double-ups for bigger appetites to fresh toppings and vegetables of their choice. The new donburi format now includes cauliflower 'rice' as a fresh base alternative. There are also new summer salads like sweet chilli salad with a choice of caramelised chicken or tofu, and a pad thai salad, inspired by the brand's teppanyaki dishes. Steve Mangleshot, Global Executive Chef at wagamama, said: 'wagamama has always been distinctive, from our open kitchens to our communal benches, we were born different. In a world of sameness, we're doubling down on that difference. With 'Food is Life', we're reminding the world that food isn't just something you consume. It's something you feel. Something that can change your day, and even your life and it can be enjoyed anytime, any occasion." Steve added: 'We've listened closely to what our guests want, and we're excited to introduce a summer menu that gives them more fresh and nourishing flavours like our light and fragrant phos, vibrant salads, and personalised build-your-own donburis.' wagamama is also launching new non-alcoholic drinks including Saffron Picante, Strawberry spritz and a Kickstart juice. On the dessert side, wagamama is introducing miso caramel banana bread, served warm with a scoop of vanilla ice cream and toffee sauce Emma Colquhoun, Chief Marketing & Commercial Officer at wagamama, said: 'Food is Life is at the heart of wagamama, it represents fresh, innovative dishes as well as the relaxed and friendly environment it is served. In a world that often moves too fast, we're championing food as a source of connection, creativity and care."
Wales Online
18 hours ago
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wagamama launches new summer menu as it says 'Food is life'
wagamama launches new summer menu as it says 'Food is life' The restaurant says it is the most expansive launch since it was founded in 1992 wagamama has created what it calls its most powerful and expansive launch since it was founded in 1992, Food is Life. Food is Life is 'a celebration of food's emotional power and cultural importance'. wagamama is launching a bold new summer menu that showcases personalisation, freshness and feel-good food. Among the innovations are brand-new pho noodle soups, made with a yuzu broth and served with konjac noodles – a high-fibre, low-calorie alternative. Guests can choose from three topping options - chicken thigh, hoki fish, or king oyster mushrooms. Each bowl is finished with red pepper, bean sprouts, fresh herbs, and a squeeze of lime. In response to increasing demand for choice and dishes that can be personalised wagamama has also introduced a build-your-own donburi. Guests can create their own bowl from protein selection and double-ups for bigger appetites to fresh toppings and vegetables of their choice. The new donburi format now includes cauliflower 'rice' as a fresh base alternative. There are also new summer salads like sweet chilli salad with a choice of caramelised chicken or tofu, and a pad thai salad, inspired by the brand's teppanyaki dishes. Article continues below Steve Mangleshot, Global Executive Chef at wagamama, said: 'wagamama has always been distinctive, from our open kitchens to our communal benches, we were born different. In a world of sameness, we're doubling down on that difference. With 'Food is Life', we're reminding the world that food isn't just something you consume. It's something you feel. Something that can change your day, and even your life and it can be enjoyed anytime, any occasion." Steve added: 'We've listened closely to what our guests want, and we're excited to introduce a summer menu that gives them more fresh and nourishing flavours like our light and fragrant phos, vibrant salads, and personalised build-your-own donburis.' wagamama is also launching new non-alcoholic drinks including Saffron Picante, Strawberry spritz and a Kickstart juice. Article continues below On the dessert side, wagamama is introducing miso caramel banana bread, served warm with a scoop of vanilla ice cream and toffee sauce Emma Colquhoun, Chief Marketing & Commercial Officer at wagamama, said: 'Food is Life is at the heart of wagamama, it represents fresh, innovative dishes as well as the relaxed and friendly environment it is served. In a world that often moves too fast, we're championing food as a source of connection, creativity and care."
