Vancouver Gears Up For WNBA Canada Game

Forbes

a day ago

The third edition of the WNBA Canada Game will feature the Atlanta Dream and the Seattle Storm in a regular-season matchup at Rogers Arena, marking the first WNBA regular season game held outside the United States. The event has drawn strong corporate support alongside its fan engagement efforts.
Following sold out games in Toronto (2023) and Edmonton (2024), league officials expect another strong turnout. The WNBA has expanded its footprint in Canada in recent years through partnerships, grassroots programs and media distribution deals, aiming to meet growing demand from Canadian fans.
A league representative told Forbes that only a few hundred tickets remain for the game, with several groups attending, including a girls' basketball team being flown into the city. Players from local women's sports teams, the Vancouver Rise and PWHL Vancouver, are also expected to make appearances.
The league also announced that 15 Canadian marketing and retail partners will support the 2025 WNBA Canada Game through a mix of fan experiences, brand promotions and community programming in Vancouver.
Community activations
Air Canada, which has supported past Canada Games, will bring a U-17 girls' team, Team Addy, to Vancouver through its 'Fan Flight' initiative. Their trip will include a private clinic.
Bell hosted a community clinic in Vancouver through its 'Bell for Better' program, and Canadian Tire Corporation partnered with the league to host a clinic for a girls' basketball team from the Tri-Cities.
DoorDash will run a clinic for young women from New Heights Basketball Academy, the only female-focused basketball academy in British Columbia.
Fan activations
Fans arriving at Rogers Arena will find a variety of interactive experiences. Bell will hold a head-to-head skills competition called 'Shoot Your Shot!' with prizes, including custom sneakers. Campbell's crackers will host a Goldfish Tunnel photo experience outside the arena, along with sampling and giveaways.
Endy will set up an interactive lounge, pillow toss and claw machine on the concourse, while Maybelline New York will launch a 'Brave Together' activation with a booth promoting mental health awareness and providing product samples. Tangerine Bank will offer pregame shooting challenges and courtside ticket giveaways.
TOGETHXR events
Media company TOGETHXR will host two community events during the week. On Thursday, it will partner with the Vancouver Basketball Foundation for a private clinic at Victory's Court, inviting 30 middle school girls to participate in drills and 3x3 games. Participants will receive TOGETHXR merchandise and giveaways from the Storm.
On Friday, during game time, TOGETHXR will co-host a public watch party at Courtside on Main, a Vancouver basketball-themed bar. The venue will be decorated with WNBA jerseys, memorabilia, banners and flags. The first 50 attendees will receive a free 'Everyone Watches Sports' T-shirt, with on-site customization available. The event will also feature a DJ, food, drinks and giveaways celebrating Vancouver's women's sports fans.