Survey from Imaginuity ® Reveals Restaurant Marketers Are Struggling to Leverage Data for Decisions
'This survey validates what we see every day. Restaurant marketers are drowning in siloed data and spending far too much time pulling reports instead of acting on insights,' said Matt Sommer, CTO at Imaginuity.
Share
Only 20% of the restaurant marketing professionals surveyed said their metrics were fully automated across platforms like POS, loyalty, and paid media systems, while 38% reported inconsistent metrics and definitions as the top barrier to delivering useful marketing insights. The survey gathered responses from more than 200 restaurant marketing professionals across the U.S., representing a wide range of titles, organizational sizes, and advertising budgets.
'This survey validates what we see every day. Restaurant marketers are drowning in siloed data and spending far too much time pulling reports instead of acting on insights,' said Matt Sommer, CTO at Imaginuity. 'Marketers are under more pressure than ever to prove impact and demonstrate ROI. That is why we built AdScience ® —to unify fragmented data into one accessible, actionable source of truth that directly connects marketing activity to business performance.'
When asked what would make investing in a data integration tool a 'no-brainer,' the top response (35%) was a significant reduction in manual hours spent compiling reports. A third of respondents (31%) cited the lack of a unified customer view as their biggest data blind spot, while 43% reported that it is moderately challenging to measure the ROI of their media and advertising efforts.
'With 80% of respondents ranking data integration and measurement as a medium to high strategic priority for the coming year, the results signal a growing demand for smarter tools that streamline reporting and improve campaign visibility across channels,' added Sommer.
To meet this need, Imaginuity offers AdScience, a proprietary, AI-powered marketing intelligence and dashboard platform that consolidates data from across a company's tech stack—providing a clear, unified view of performance at both the brand and individual location level.
The full report, 'State of Restaurant Marketing Data 2025,' is available for download here.
About Imaginuity
Imaginuity is a Dallas-based performance marketing company that helps multi-location and franchise brands grow revenue through data-driven strategies. By integrating Human Intelligence, Data Intelligence, and Artificial Intelligence, Imaginuity delivers measurable outcomes that generate leads and accelerate enterprise growth. At the core of its approach is AdScience ® —a proprietary Customer Data Platform that unifies customer and campaign data into a single source of truth to optimize marketing performance at scale.
When you know better, you do better. Visit www.imaginuity.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
7 minutes ago
- Yahoo
ELFI study shows college meal plans to be a significant portion of college costs
Popular cost-cutting advice to skip meal plans may not be feasible for most students KNOXVILLE, Tenn., July 29, 2025 /PRNewswire/ -- A recent study by student loan lender ELFI surveyed current meal plan pricing at 150 colleges and universities nationwide, concluding that 98% of surveyed institutions require freshmen to purchase meal plans. This makes a common cost-cutting strategy – skipping meal plans in favor of home-cooked meals – impractical for many students. Meal plans can present a significant expense among college-related costs. ELFI found that current plans average $5,600 per academic year, totaling anywhere from $12,000 to $44,000 over four years. Private school meal plans cost 22% more than public school plans on average. The study also found that college meal plans are considerably more expensive than the standard cost of meals, based on the average range of nutritious, home-prepared food plans measured by the U.S. Department of Agriculture (USDA) for adults ages 19 to 50. On average, student meal plans were 39-49% more expensive than USDA food plans, depending on the sex of the student. Considering this cost amid recent inflation trends, many financial experts recommend that students prepare their own meals to save money. However, meal plans are typically required for students living on campus, especially for freshmen. As a result, students and families may be budgeting based on outdated or impractical advice and could be blindsided by the true cost of attendance. "Borrowers come to us with concerns about how to maximize long-term savings while financing their college education," said Ivan Marcinko, ELFI senior vice president and director of operations. "We hope that this study will help families understand that some college costs cannot be mitigated and encourage them to explore financing pathways that accommodate the high cost of college, including meal plans." College costs are top of mind for many student loan borrowers considering the recently signed "One Bill Big Beautiful Bill" Act, which included various reforms aimed at financial aid and student loan repayment. As grant limits, loan caps and other higher education lending reforms go into effect, students and families may need to make critical decisions about meeting the cost of college with a combination of federal aid, institutional assistance and private lending. For some students, institutional meal plan assistance programs, waivers or exceptions may be available. ELFI recommends that students contact their college or university to learn more about their options. ELFI is a division of Tennessee-based SouthEast Bank and offers nationwide student loans. Since launching in 2015, ELFI has offered a range of student loan and refinancing products and services backed by an award-winning team of student loan advisors who work one-to-one with borrowers through the application process from start to finish. About Education Loan Finance (ELFI) ELFI is a nationwide student loan provider and refinance program offered by Tennessee-based SouthEast Bank. Since its launch in 2015, ELFI has assisted borrowers with student loan refinancing as well as with undergraduate, graduate and parent private student loans. ELFI makes financing your future simple by offering easy payment options, affordable rates, and flexible terms in an application process that is transparent and secure. Learn more at Media Contact Mary Seward SouthEast Bank Marketing Manager mseward@ 865-352-1262 View original content to download multimedia: SOURCE ELFI
Yahoo
7 minutes ago
- Yahoo
Retailers Are All-In on AI - But Disconnected Data Threatens Progress
New Amperity report finds that while 45% of retailers use AI weekly, only 11% are prepared to scale it; CDPs are the clear differentiator SEATTLE, July 29, 2025--(BUSINESS WIRE)--Amperity, the leading AI-powered customer data cloud, today released its 2025 State of AI in Retail report, a new survey highlighting how retail businesses are rapidly embracing AI, but often lack the foundational data infrastructure needed to unlock its full potential. The survey of 1,000 retail professionals across marketing, IT, data and executive leadership reveals that 45% of retailers are already using AI daily or several times per week, and 97% plan to maintain or increase their AI investment in the coming year. However, only 11% say they're fully prepared to deploy AI tools at scale. "Retailers believe in AI's potential to drive loyalty and lifetime value — but belief alone won't close the gap between ambition and execution," said Tony Owens, CEO of Amperity. "What's needed is unified, actionable customer data - regardless of where it resides. With Amperity's patented identity resolution, retailers can unify data without moving it, transforming fragmented records into complete customer profiles that fuel AI and measurable business results." Customer-Facing AI: The Missed Opportunity While 63% of retailers believe AI will improve customer loyalty and 65% expect it to increase customer lifetime value, only 43% are currently using AI in customer-facing applications such as personalization, chatbots or tailored marketing experiences. In fact, just 23% are using AI in production to resolve customer identities or prepare data for marketing use, indicating significant untapped potential in customer engagement strategies. CDPs Are Accelerating AI Maturity Retailers with a customer data cloud (CDC) aren't just slightly ahead - they're moving at a different pace entirely: 60% of CDP-equipped retailers use AI daily or several times per week (vs. 29% without a CDP) 35% use AI in production to prepare data for marketing or analytics (vs. 9% without a CDP) 22% report full AI adoption across multiple business units (vs. 10%) These retailers are also far more confident in their ability to understand and act on customer behavior, reinforcing the CDP's role as a critical enabler of enterprise AI strategy. "This survey highlights a pivotal shift in retail: AI is moving decisively from experimentation to scaled execution. Retailers are leveraging AI to deliver more adaptive, personalized customer experiences powered by high-quality, unified customer data," said Tapan Patel, research director at IDC. "Retailers who integrate AI into core workflows—across supply chain, merchandising, and engagement—are setting the new standards for customer experience in an increasingly dynamic market." Data Gaps and Technical Barriers Persist Despite high levels of optimism, the report reveals several key barriers: 58% of respondents say their customer data is fragmented or incomplete 46% cite high costs of AI tools as a top challenge 35% note limited technical expertise Only 21% are "very confident" in their ability to understand and act on customer data. Amperity helps retailers close the gap between AI ambition and execution. By unifying fragmented customer data, resolving identities with precision, and making insights accessible across the business, Amperity gives retailers the AI-ready foundation they need to move faster and compete smarter. Built for enterprise scale and privacy-conscious activation, Amperity's Customer Data Cloud turns data into a growth engine—powering personalized experiences, smarter decisions, and measurable ROI. Get the full 2025 State of AI in Retail report to learn how leading retailers are using customer data to close the gap between AI potential and business results. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Virgin Atlantic, Dr Martens, Wyndham Hotels & Resorts and Reckitt rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit or follow us on LinkedIn, X, Facebook and Instagram. View source version on Contacts Press Contact Andrea Mochermanpress@ +1 (206) 432-8302 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
7 minutes ago
- Yahoo
Vietnam Block B gas project advances with FSO contract
PTSC South East Asia (PTSC SEA), a joint venture (JV) between PetroVietnam Technical Services Corporation (PTSC) and Yinson Production, has signed a lease and operate contract for a new floating storage and offloading (FSO) unit, set to bolster the Vietnam Block B gas project offshore. The contract, awarded by the Phu Quoc Petroleum Operating Company (PQPOC), is seen as a critical step for Vietnam's energy sector, enhancing the country's infrastructure. PQPOC, established by Vietnam National Industry – Energy Group (Petrovietnam), is responsible for the operation of the Vietnam Block B gas project, which includes Blocks B&48/95 and 52/97 in the south-west offshore region of Vietnam. The project, with an annual supply of 5.07 billion standard cubic metres of gas, aims to meet the growing energy needs of the south-west part of the country and provide economic benefits to the government, Petrovietnam and investors. Integral to the project's infrastructure, the new FSO will have a storage capacity of up to 350,000 barrels of condensate and is designed to be stationed for 25 years without the need for dry-docking. The turret-moored, double-hull FSO will be installed at a water depth of 80m. The firm period of the contract spans 14 years, with a potential extension of nine more years, bringing the total value to approximately $600m (VND15.72trn). The Vietnam Block B gas project's FSO is expected to achieve first condensate by the third quarter of 2027. Yinson CEO Flemming Guiducci Grønnegaard said: 'This contract reflects our strong partnership with PTSC and our long-standing commitment to Vietnam's offshore energy sector. 'The Block B FSO builds on our successful track record in the region and highlights our ability to deliver high-quality offshore assets that meet the specific needs of our clients. We are proud to support Vietnam's efforts to enhance energy security and are confident that this project will deliver long-term value for all stakeholders.' This new deal follows a previous award in November last year to PTSC AP, another JV between Yinson Production and PTSC, for the provision, charter, operation and maintenance of an FSO for Murphy Oil's Lac Da Vang project. Earlier this year, Yinson Production Offshore Holdings, a newly formed UK-based holding company of Yinson Production, signed a definitive agreement with a group of international investment firms. This agreement involves the issuance of $1bn ($749.89bn) in redeemable convertible preferred shares, along with 10% warrants, based on a post-money valuation of $3.7bn. "Vietnam Block B gas project advances with FSO contract" was originally created and published by Offshore Technology, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
