Latest news with #Imaginuity
Business Wire
08-07-2025
- Business
- Business Wire
Survey from Imaginuity ® Reveals Restaurant Marketers Are Struggling to Leverage Data for Decisions
DALLAS--(BUSINESS WIRE)--A new restaurant industry survey from Imaginuity, a leading performance marketing company, reveals that restaurant marketers are facing significant challenges with multi-system data integration, customer insight visibility, and measuring return on marketing investment. 'This survey validates what we see every day. Restaurant marketers are drowning in siloed data and spending far too much time pulling reports instead of acting on insights,' said Matt Sommer, CTO at Imaginuity. Share Only 20% of the restaurant marketing professionals surveyed said their metrics were fully automated across platforms like POS, loyalty, and paid media systems, while 38% reported inconsistent metrics and definitions as the top barrier to delivering useful marketing insights. The survey gathered responses from more than 200 restaurant marketing professionals across the U.S., representing a wide range of titles, organizational sizes, and advertising budgets. 'This survey validates what we see every day. Restaurant marketers are drowning in siloed data and spending far too much time pulling reports instead of acting on insights,' said Matt Sommer, CTO at Imaginuity. 'Marketers are under more pressure than ever to prove impact and demonstrate ROI. That is why we built AdScience ® —to unify fragmented data into one accessible, actionable source of truth that directly connects marketing activity to business performance.' When asked what would make investing in a data integration tool a 'no-brainer,' the top response (35%) was a significant reduction in manual hours spent compiling reports. A third of respondents (31%) cited the lack of a unified customer view as their biggest data blind spot, while 43% reported that it is moderately challenging to measure the ROI of their media and advertising efforts. 'With 80% of respondents ranking data integration and measurement as a medium to high strategic priority for the coming year, the results signal a growing demand for smarter tools that streamline reporting and improve campaign visibility across channels,' added Sommer. To meet this need, Imaginuity offers AdScience, a proprietary, AI-powered marketing intelligence and dashboard platform that consolidates data from across a company's tech stack—providing a clear, unified view of performance at both the brand and individual location level. The full report, 'State of Restaurant Marketing Data 2025,' is available for download here. About Imaginuity Imaginuity is a Dallas-based performance marketing company that helps multi-location and franchise brands grow revenue through data-driven strategies. By integrating Human Intelligence, Data Intelligence, and Artificial Intelligence, Imaginuity delivers measurable outcomes that generate leads and accelerate enterprise growth. At the core of its approach is AdScience ® —a proprietary Customer Data Platform that unifies customer and campaign data into a single source of truth to optimize marketing performance at scale. When you know better, you do better. Visit
Associated Press
18-05-2025
- Business
- Associated Press
TouchSource Partners With Pylot - Powered by Imaginuity - to Launch an Innovative Multichannel Wayfinding Solution for Mixed-Use Shopping Centers
Retail Shopping Center Owners Can Effortlessly Launch Easy-to-Use Wayfinding With Built-In Ad Revenue Opportunities Across Marketing Channels Through the Pylot® Platform With TouchSource's Turnkey Digital Wayfinding Solutions LAS VEGAS, NEVADA / ACCESS Newswire / May 18, 2025 / TouchSource, a leading innovator of place-based digital signage networks, has partnered with Imaginuity 's proprietary website platform and marketing hub Pylot to deliver a unified wayfinding experience across marketing platforms. Together, they launched a sleek new Online Wayfinding solution for JLL Retail - delivering shopper-friendly, brand-forward maps - accessible anytime on mobile, web, and in-mall digital directories. This simple-to-deploy offering has launched to five sites and will reach 35 retail centers this Online Wayfinding TouchSource Multichannel Wayfinding for Websites, Mobile, Digital Signage Replacing costly, hard-to-maintain, single-channel wayfinding from multiple vendors, this unified Online Wayfinding solution transforms tenant directories into dynamic, intuitive and interactive maps. When tenants change or move, administrators make the change in Pylot and the change automatically points to the new onsite location on the map. Designed for seamless deployment across website, onsite and mobile content channels - the solution streamlines implementation while delivering a modern visitor experience. Imaginuity's market-leading Pylot® platform helps multi-location businesses scale their digital presence quickly and efficiently. Designed to balance brand consistency with local flexibility, Pylot empowers corporate marketers to maintain control while enabling local teams to deliver more personalized, relevant experiences. Now, with the integration of TouchSource's brandable, user-friendly wayfinding maps, visitors can effortlessly plan their entire trip - from events and dining to shopping and services - all within one seamless experience. The integrated solution equips retail shopping centers with a cost-effective way to up-level the shopper experience, enhance the visibility of retail tenants with intelligent search features, and reduce operational complexity. 'Our retail clients want engaging digital experiences that highlight tenants, retail brands, and amenities - without the burden of high costs or complex upkeep,' said Ashlyn Booth, Executive Vice President, Strategy & Marketing at JLL Retail. 'The Pylot-TouchSource solution delivers on that promise from two trusted industry experts. We can now deploy directories and maps seamlessly across all shopping center channels with minimal effort.' 'This integration further enhances the exciting digital experience we deliver for retail centers while reducing costs, complexity and upkeep for our clients,' said Angela Sweeney, Executive Director at Imaginuity. 'Full-service design, brandable maps and point-and-click updating for store locations makes this exciting for shoppers, improves outcomes for shopping centers and delivers yet another innovative tool to our Pylot customers.' 'This partnership with Imaginuity represents a significant step forward in the retail experience,' said Ajay Kapoor, CEO of TouchSource. 'It makes it easy to elevate the shopper experience with less costs and hassle while reducing business complexity. It's easy to add to the widely adopted Pylot platform, and introduces new advertising revenue opportunities.' About Imaginuity Imaginuity® is the integrated marketing company that leverages human, data, and artificial intelligence to make marketing perform better. Imaginuity's proprietary AdScience® platform collects, connects, and activates customer data to drive smarter targeting and efficient conversions. Through Pylot®, our unique website development and media management solution, we help multi-location businesses scale faster and perform smarter. Headquartered in Dallas, Imaginuity provides integrated services spanning brand experience, advertising, media strategy, paid and organic search, social media, web development, UX, AI, and advanced analytics. Learn more at About TouchSource TouchSource is a pioneering leader in effortless place-based communications. We enable retail centers, office buildings and hospitals to spark an exciting sense of place with compelling digital experiences and state-of-the-art display technology. With a focus on enhancing customer engagement and optimizing revenue, our turnkey solutions combine user-friendly software, engaging designs, and a wide portfolio of digital hardware into a hassle-free signage network. By combining cutting-edge technology with a deep understanding of consumer behavior, TouchSource transforms ordinary spaces into dynamic environments that captivate viewers to drive brand exposure and in-store traffic. Contact InformationChristine Viera Media Relations 720-633-9720 SOURCE: TouchSource press release
Yahoo
18-05-2025
- Business
- Yahoo
TouchSource Partners With Pylot - Powered by Imaginuity - to Launch an Innovative Multichannel Wayfinding Solution for Mixed-Use Shopping Centers
Retail Shopping Center Owners Can Effortlessly Launch Easy-to-Use Wayfinding With Built-In Ad Revenue Opportunities Across Marketing Channels Through the Pylot® Platform With TouchSource's Turnkey Digital Wayfinding Solutions LAS VEGAS, NEVADA / / May 18, 2025 / TouchSource, a leading innovator of place-based digital signage networks, has partnered with Imaginuity's proprietary website platform and marketing hub Pylot to deliver a unified wayfinding experience across marketing platforms. Together, they launched a sleek new Online Wayfinding solution for JLL Retail - delivering shopper-friendly, brand-forward maps - accessible anytime on mobile, web, and in-mall digital directories. This simple-to-deploy offering has launched to five sites and will reach 35 retail centers this year. Replacing costly, hard-to-maintain, single-channel wayfinding from multiple vendors, this unified Online Wayfinding solution transforms tenant directories into dynamic, intuitive and interactive maps. When tenants change or move, administrators make the change in Pylot and the change automatically points to the new onsite location on the map. Designed for seamless deployment across website, onsite and mobile content channels - the solution streamlines implementation while delivering a modern visitor experience. Imaginuity's market-leading Pylot® platform helps multi-location businesses scale their digital presence quickly and efficiently. Designed to balance brand consistency with local flexibility, Pylot empowers corporate marketers to maintain control while enabling local teams to deliver more personalized, relevant experiences. Now, with the integration of TouchSource's brandable, user-friendly wayfinding maps, visitors can effortlessly plan their entire trip - from events and dining to shopping and services - all within one seamless experience. The integrated solution equips retail shopping centers with a cost-effective way to up-level the shopper experience, enhance the visibility of retail tenants with intelligent search features, and reduce operational complexity. "Our retail clients want engaging digital experiences that highlight tenants, retail brands, and amenities - without the burden of high costs or complex upkeep," said Ashlyn Booth, Executive Vice President, Strategy & Marketing at JLL Retail. "The Pylot-TouchSource solution delivers on that promise from two trusted industry experts. We can now deploy directories and maps seamlessly across all shopping center channels with minimal effort." "This integration further enhances the exciting digital experience we deliver for retail centers while reducing costs, complexity and upkeep for our clients," said Angela Sweeney, Executive Director at Imaginuity. "Full-service design, brandable maps and point-and-click updating for store locations makes this exciting for shoppers, improves outcomes for shopping centers and delivers yet another innovative tool to our Pylot customers." "This partnership with Imaginuity represents a significant step forward in the retail experience," said Ajay Kapoor, CEO of TouchSource. "It makes it easy to elevate the shopper experience with less costs and hassle while reducing business complexity. It's easy to add to the widely adopted Pylot platform, and introduces new advertising revenue opportunities." About Imaginuity Imaginuity® is the integrated marketing company that leverages human, data, and artificial intelligence to make marketing perform better. Imaginuity's proprietary AdScience® platform collects, connects, and activates customer data to drive smarter targeting and efficient conversions. Through Pylot®, our unique website development and media management solution, we help multi-location businesses scale faster and perform smarter. Headquartered in Dallas, Imaginuity provides integrated services spanning brand experience, advertising, media strategy, paid and organic search, social media, web development, UX, AI, and advanced analytics. Learn more at About TouchSource TouchSource is a pioneering leader in effortless place-based communications. We enable retail centers, office buildings and hospitals to spark an exciting sense of place with compelling digital experiences and state-of-the-art display technology. With a focus on enhancing customer engagement and optimizing revenue, our turnkey solutions combine user-friendly software, engaging designs, and a wide portfolio of digital hardware into a hassle-free signage network. By combining cutting-edge technology with a deep understanding of consumer behavior, TouchSource transforms ordinary spaces into dynamic environments that captivate viewers to drive brand exposure and in-store traffic. Contact Information Christine Viera Media Relationsmarketing@ SOURCE: TouchSource View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
18-05-2025
- Business
- Yahoo
TouchSource Partners With Pylot - Powered by Imaginuity - to Launch an Innovative Multichannel Wayfinding Solution for Mixed-Use Shopping Centers
Retail Shopping Center Owners Can Effortlessly Launch Easy-to-Use Wayfinding With Built-In Ad Revenue Opportunities Across Marketing Channels Through the Pylot® Platform With TouchSource's Turnkey Digital Wayfinding Solutions LAS VEGAS, NEVADA / / May 18, 2025 / TouchSource, a leading innovator of place-based digital signage networks, has partnered with Imaginuity's proprietary website platform and marketing hub Pylot to deliver a unified wayfinding experience across marketing platforms. Together, they launched a sleek new Online Wayfinding solution for JLL Retail - delivering shopper-friendly, brand-forward maps - accessible anytime on mobile, web, and in-mall digital directories. This simple-to-deploy offering has launched to five sites and will reach 35 retail centers this year. Replacing costly, hard-to-maintain, single-channel wayfinding from multiple vendors, this unified Online Wayfinding solution transforms tenant directories into dynamic, intuitive and interactive maps. When tenants change or move, administrators make the change in Pylot and the change automatically points to the new onsite location on the map. Designed for seamless deployment across website, onsite and mobile content channels - the solution streamlines implementation while delivering a modern visitor experience. Imaginuity's market-leading Pylot® platform helps multi-location businesses scale their digital presence quickly and efficiently. Designed to balance brand consistency with local flexibility, Pylot empowers corporate marketers to maintain control while enabling local teams to deliver more personalized, relevant experiences. Now, with the integration of TouchSource's brandable, user-friendly wayfinding maps, visitors can effortlessly plan their entire trip - from events and dining to shopping and services - all within one seamless experience. The integrated solution equips retail shopping centers with a cost-effective way to up-level the shopper experience, enhance the visibility of retail tenants with intelligent search features, and reduce operational complexity. "Our retail clients want engaging digital experiences that highlight tenants, retail brands, and amenities - without the burden of high costs or complex upkeep," said Ashlyn Booth, Executive Vice President, Strategy & Marketing at JLL Retail. "The Pylot-TouchSource solution delivers on that promise from two trusted industry experts. We can now deploy directories and maps seamlessly across all shopping center channels with minimal effort." "This integration further enhances the exciting digital experience we deliver for retail centers while reducing costs, complexity and upkeep for our clients," said Angela Sweeney, Executive Director at Imaginuity. "Full-service design, brandable maps and point-and-click updating for store locations makes this exciting for shoppers, improves outcomes for shopping centers and delivers yet another innovative tool to our Pylot customers." "This partnership with Imaginuity represents a significant step forward in the retail experience," said Ajay Kapoor, CEO of TouchSource. "It makes it easy to elevate the shopper experience with less costs and hassle while reducing business complexity. It's easy to add to the widely adopted Pylot platform, and introduces new advertising revenue opportunities." About Imaginuity Imaginuity® is the integrated marketing company that leverages human, data, and artificial intelligence to make marketing perform better. Imaginuity's proprietary AdScience® platform collects, connects, and activates customer data to drive smarter targeting and efficient conversions. Through Pylot®, our unique website development and media management solution, we help multi-location businesses scale faster and perform smarter. Headquartered in Dallas, Imaginuity provides integrated services spanning brand experience, advertising, media strategy, paid and organic search, social media, web development, UX, AI, and advanced analytics. Learn more at About TouchSource TouchSource is a pioneering leader in effortless place-based communications. We enable retail centers, office buildings and hospitals to spark an exciting sense of place with compelling digital experiences and state-of-the-art display technology. With a focus on enhancing customer engagement and optimizing revenue, our turnkey solutions combine user-friendly software, engaging designs, and a wide portfolio of digital hardware into a hassle-free signage network. By combining cutting-edge technology with a deep understanding of consumer behavior, TouchSource transforms ordinary spaces into dynamic environments that captivate viewers to drive brand exposure and in-store traffic. Contact Information Christine Viera Media Relationsmarketing@ SOURCE: TouchSource View the original press release on ACCESS Newswire
