Katie Price declares 'Jordan is back' as alter-ego helps up bag huge AI deal
Former glamour model has signed a deal with American firm OhChat to revive her old alter-ego Jordan by creating an AI version of her - and it will be out tomorrow
Katie Price is officially bringing back her old alter-ego Jordan while becoming the first British celebrity to trademark an artificial intelligence version of herself. The 47-year-old reality TV star has signed a deal with American firm OhChat, which describes itself as "the leading platform to live out your uncensored dreams through AI-powered text, voice and images."
As part of the agreement, the mum-of-five had to record 30 phrases to say so that the company could develop an AI version of her. Promotional videos shared on social media including YouTube and Instagram show Jordan - her former glamour modelling persona - saying in a voice similar to Katie's: "It's Jordan here. No more looking at those cheeky mags."
After confirming that the launch date is tomorrow, June 9, she promises fans: "You can have me all for yourself." The launch comes months after rumours began spreading that Katie was hoping to revive Jordan in a bid to emulate the early days of her career when she was best known for topless modelling.
Katie has now described the Jordan days as the best of her life and said that the AI deal is "a genius move" and can make her "feel like her again."
She told The Sun: "Jordan's back and now I'm in competition with Jordan. I love it and they've really captured my voice and personality - you see me moving and everything. It's scarily weird but fascinating."
Katie added: "I couldn't be more excited to bring back the iconic Jordan, someone who I hold near and dear to my heart, and who my fans have been asking to see again. From my digital twin styling to its tone of voice, I wanted to be involved every step of the way to create the most authentic experience possible for my fans. Jordan is back, and my fans will absolutely love this."
Meanwhile, a source told the newspaper that using AI allows Katie to "go back in time and bring back Jordan." The insider explained that she owns copyright but the deal allows her image to be used for anything from TV shows to OnlyFans - but she doesn't need to do it by herself, as it's all done for her.
According to the source, Kate is also planning to do a photoshoot standing next to Jordan - and even do a TV special where she interviews her alter ego. Describing the new business venture, the insider said it is "all really exciting, if a bit surreal."
We reported on rumours that Katie was looking to revive Jordan in a bid to regain her fortune back in September 2024. The former model was a prominent figure in the UK's glamour scene in the 1990s, amassing an estimated £45million fortune. However, her career and finances have declined in recent years, with Katie being declared bankrupt twice.
At the time, sources said Katie believed that returning to her old-day job roots will bring in the money. A source told The Sun last year: "Katie is desperate to go back to the glory days and is convinced a return to her glamour modelling roots will make it happen." However, the insider added: "But she doesn't seem to understand that times have changed and there isn't an audience for Jordan these days."
In the 1990s and early 2000s, Katie appeared on the covers of various magazines, including Loaded, Maxim, FHM, and American Playboy. She "retired" the Jordan persona after meeting her first husband, Peter Andre, in the I'm a Celebrity jungle in 2004. Katie shifted her focus to launching novels, beauty products, fragrances and electricals. After three divorces, Katie has found it challenging to sustain a career that once saw everything she touched turn into gold.
In 2019, Katie was first declared bankrupt, owing creditors £3.2million, and then again last year due to an unpaid tax bill of £760,000. Her Mucky Mansion near Horsham, West Sussex, was repossessed after she failed to meet mortgage repayments, and she has been instructed to pay 40 per cent of her earnings to creditors.
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It said this could empower a new wave of British creators to produce high-quality content with modest resources, though concerns about copyright and ethical use remain significant barriers to full adoption. Advertisement Hide Ad Advertisement Hide Ad The report sets out nine key recommendations it suggests should be addressed within the next three years to enable the UK screen sector to thrive in using AI. These include establishing the UK as a world-leading market of IP licensing for AI training, and embedding sustainability standards to reduce AI's carbon footprint. It also calls for structures and interventions to pool knowledge, develop workforce skills and target investments in the UK's creative technology sector, while it urges support for independent creators through accessible tools, funding and ethical AI products. 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