Masterstroke by Oyo's Ritesh Agarwal, enters in…, big challenge for Deepinder Goyal's Zomato, Swiggy
Global travel company led by Ritesh Agarwal, OYO announced its plans to enter into the food and beverage sector by introducing in-house kitchens and Quick Service Restaurant (QSR) carts at its company-serviced hotels.
Under the brand name 'Townhouse Cafe,' the initiative will focus on hotels under the 'Townhouse by OYO' banner. In the first phase, set for FY2025-26, will cover 1,500 company-serviced hotels.
Guests will also have the option to order meals through online platforms such as the OYO app, website, and online travel agents by selecting the 'Kitchen Services' feature.
The kitchen setup would vary from a full-fledged commercial kitchen for an extensive menu or a pantry setup for essential food items, based on the individual hotel profile and back-end infrastructure.
'The F&B initiative is a result of consistent consumer feedback that the hotels should provide in-room dining options as well. The programme is expected to increase customer satisfaction scores.
'OYO is expecting F&B to contribute 5-10 per cent additional revenue at the hotel level on a stable state basis,' the company stated.
To test the concept, OYO launched a pilot programme since January this year across 100 company-serviced hotels in cities such as Delhi, Gurugram, Hyderabad and Bengaluru.
According to the company, the successful implementation of this pilot has paved the way for the nationwide rollout in the upcoming fiscal year.
'The initiative aims to enhance the in-hotel dining experience for guests by offering fresh, convenient, and quality meal options across its network.
'…OYO is developing a network of trusted F&B experts in key cities such as Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Indore, Kolkata, Jaipur, and Lucknow,' Varun Jain, Chief Operating Officer at OYO, said.
(With inputs from PTI)
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