Ritesh Agarwal invites people to carve out ‘new identity' for OYO, announces ₹3 lakh for winner
Ritesh mentioned that the ideal name should be bold and one-word, global in appeal, not rooted in any single culture or language. It should feel tech-forward, sharp, yet human and memorable. The name must be broad enough to evolve beyond hospitality, and ideally, the .com domain should be available. He's offering a prize of ₹ 3 lakh to the winner, along with an opportunity to meet him.
"We're renaming the corporate brand behind it all. Not the hotel chain, not a consumer product — but the parent company powering a global ecosystem of urban innovation and modern living. We believe it's time the world had a new kind of global brand — born in India, but built for the world," Ritesh had said.
'There is a high possibility that the name chosen through the exercise may end up being the name of the premium hotels app that OYO has been working to launch in the near future,' PTI quoted the people familiar with the development as saying.
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