REI's 4th Of July Sale: Shop Popular Brands Like Hoka, Yeti And More

Forbes

a day ago

REI's 4th Of July Sale is officially live, and the deals are already currying favor. Now through July 7, you can take up to 50% off gear and apparel from top brands like Teva and The North Face, along with many of the retailer's popular in-house designs. And unlike its member-only events, the REI 4th Of July Sale is open to everyone. That said, members still get a few extra perks, including 20% off one full-priced Yeti product, so consider joining the Co-op if you'd like to score additional savings.
During REI's 4th Of July Sale, you can save up to 50% on summer essentials like camping gear, ... More footwear, UPF clothing and more. ILLUSTRATION: FORBES / PHOTOS: RETAILERS
Throughout the sale, you'll have the chance to save up to 50% on clearance items, up to 30% on camping gear and up to 20% on water sport equipment—like kayaks and paddle boards. Here are the best offers we've spotted so far, plus everything else you need to know to make the most of this year's sale.
Versatility is key when you're on the trail. These dual-purpose shorts are made of a durable, quick-drying fabric and feature two hand pockets and a zippered back pocket to stash valuables. They'll keep you dry and protected from the sun while you're hiking and can even double as a bathing suit.
Another versatile find, this hiking shirt is practical enough for the trails yet polished enough to wear out to dinner. It's made of a breathable, 2-way stretch fabric that dries quickly and features a zippered chest pocket and rolled-forward shoulder seams to prevent chaffing from hiking packs. Three patterns are on sale in sizes small through XXL.
It may seem counterintuitive to purchase an insulated jacket in summer, but sometimes that's when you find the best deals. Whether you're planning a cold-weather escape or just thinking ahead to winter, this North Face jacket is an extremely popular find. The design is water-repellent and will keep you warm, even when wet. The jacket also packs down into its own front pocket for easy, compact storage.
These versatile pants are rugged enough for the trail but comfortable enough for everyday wear. They're made of a lightweight, abrasion-resistant material that's breezy and durable, and include extra features like zippered pockets, a harness-compatible waist and more. Three colors are currently on sale for 20% off.
A favorite among hikers, this Sunday Afternoons hat keeps you dry and protected from the sun while you're out on the trail. It's comfortable, water-resistant, sweat-wicking and includes useful features like a sunglass lock to keep your shades in place. Five colors are available for 25% off.
Whether you're fishing, hiking or simply enjoying the sunny weather, this UPF 40 button-up top is sure to keep your skin protected from the sun. Many reviewers love wearing this lightweight long-sleeve top year-round because it's quick-drying, fast-absorbing and has pockets to store all their necessities. This highly rated top is currently on sale in seven colors and eight sizes.
These multitasking board shorts are great for wet and dry activities, including surfing, walking, workouts and more. Made from a performance fabric that offers plenty of stretch, these shorts feature anti-odor and quick drying properties.
Sun shirts are a great way to stay comfortable and protected throughout the summer. You can toss it over your bathing suit for more coverage or wear it on its own for quick-drying, UPF 50+ coverage all day. This discount is available in three colors and almost every size.
This new arrival is made of a lightweight, stretchy cotton-blend fabric with an elastic waist and webbed belt, so you can adjust the fit as needed. It also has side pockets and a secured back pocket to stash away the essentials.
If you're looking for a simple swim top, this Carve Designs option has a supportive T-strap construction with removable pads for additional coverage. Reviewers say it holds similarly to a sports bra and is a great pick for active swimming—but one person notes they wish it had adjustable straps.
Designed to hold up against intense workouts, this racerback top is soft, moisture-wicking and supportive. Three colors are currently on sale, so you can pick up a few to cycle through during the week.
There's nothing like pulling on some cozy pants after a long day on the water. These breezy pants are lightweight and have a comfy wide-leg silhouette that's perfect for post-beach day lounging. This style is currently on sale in three colors and most sizes.
Stay warm during chilly summer nights and throughout the rest of the year with this Patagonia vest. Despite its thin appearance and lightweight feel, this outerwear is sure to keep you warm in all conditions, including the rain (it's water-resistant) because it has the brand's P.U.R.E technology. The vest is currently on sale in five colors and seven sizes.
When it comes to athleisure clothing, deals and coupons writer Bianca Alvarez loves Vuori's Halo series. 'Each item in this line, including the shorts, is made of a lightweight, buttery soft fabric that makes you want to lounge all day,' she says. 'But the best part is knowing I can also wear it out of the house and complete my workouts in them, too.'
Unwanted pests can quickly lead to a bad day on the trail. Protect your gear from ticks, chiggers, mites and mosquitoes with this beloved insect repellent spray. The bottle has enough to coat up to four full outfits and can last up to six weeks before you need to reapply.
Whether you're camping or posting up for a day at the lake, a good camp chair is paramount. This Coleman design is easy to set up and includes extra features, like a cup holder and a small cooler pouch to keep your next beverage cold.
This foldable kayak is one of the best purchases I've made in years. If you live in a smaller space but still want easy access to the water, this no-frills kayak snaps together in minutes and can be folded back down just as quickly. (I also picked up its backpack accessory so I can easily cart it to the lake on foot.) It's pretty bare bones, so it's not especially comfortable for long stints on the water, but it's fun, effective and does exactly what I need it to.
Use this spacious backpack for weekend getaways, hiking adventures and more. The 30 liter pack has plenty of storage and organizational pockets to secure your items, while its exterior is made to withstand the environment and repeated use. Reviewers appreciate that it's durable and large enough to accommodate their necessities, but also find it comfortable to wear for extended periods, thanks to its padded and supportive straps and backing.
With its double-wall vacuum insulation, this tumbler can help keep your water cold for up to 11 hours or iced for up to two days. The stainless steel reusable water bottle has a 40 fluid ounce capacity for fewer refills and an ergonomic handle for easy handling. It also comes with a versatile lid that allows you to keep your drink fully covered or choose between sipping it with its accompanying straw or using its drink opening.
Whether you're hiking with friends or planning a picnic lunch in the park, this packable blanket is sure to come in handy. It has a waterproof coating, weighted corners and metal ground stakes to keep it tethered on windy days. Keep in mind, it provides seating for two to four adults.
Summer sandals don't get more classic than a pair of Tevas. This minimalist design is quick-drying, durable and adjustable. The shoe is also treated with a peppermint-based anti-odor treatment to keep you feeling fresh, even after a long day on your feet. The 24% discount is available in three colors and most sizes.
We like the Brooks Ghost 16 for serious walkers, people who are on their feet all day and new runners. The versatile sneaker is grippy, stable and has a cushioned foam midsole that's great at absorbing shock. This style is on sale in three colorways, but the pictured color has the most available sizing.
Our favorite men's hiking sandals check off all the boxes: The design is comfortable, durable, supportive and very affordable—even when it's not on sale. The shoe is a little bulky and its reinforced arch may bother those with flat feet, but overall it's a beloved classic for a reason.
A great choice if you need a new running shoe, the New Balance FuelCell Rebel V4 is both lightweight and supportive. It has maximum cushioning and breathable uppers to prevent your feet from overheating. Grab a pair while they're 21% off.
Socks are easy to overlook, but a great (or terrible) sock can make a huge difference when you're on your feet for long periods. This Balega design has a seamless toe, compression arch support and moisture-wicking properties to keep your feet dry and cool.
Hoka is well-known for its comfortable, supportive shoes, and this pair is no exception. The flat knit uppers provide increased breathability (compared to older models), and the molded EVA midsoles provide exceptional support through your run.
When Is REI's 4th Of July Sale?
REI's 4th Of July Sale kicked off June 27 and lasts through July 7. Last year's sale ended July 4, so this is a nice opportunity to shop through the holiday weekend.
How Long Is REI's 4th Of July Sale?
REI's 4th of July Sale typically lasts around two weeks, though it's varied the past two years. Last year it ran for exactly 14 days and the year before that it ran for 12 days. However, this year's sale is only 10 days long, so you'll want to make the most of it.
Is REI's 4th Of July Sale Open To Everyone?
Yes, REI's 4th Of July Sale is open to the public. That said, REI Co-op members usually receive special coupons for full-priced items or brands that are excluded from the main sale. This year, members can take 20% off a full-priced Yeti product at checkout. If you're interested in joining for these perks, it costs $30 to become a lifetime REI Co-op member.
What Is REI's Biggest Sale Of The Year?
REI's Anniversary Sale in the spring is typically considered the brand's biggest sale of the year. The event is open to everyone and often includes the widest array of offers, as well as exclusive discounts for REI Co-op members. If you missed the sale in May, there are still plenty of opportunities to save in 2025. Its current 4th Of July Sale is a great chance to grab summer essentials. Meanwhile, REI's Cyber Week Sale in the fall is perfect for stocking up on winter gear.