
Cairo Mother & La Pyjama Exhibition kicks off with 350 Egyptian companies participating
The exhibition, which is sponsored by the Ministry of Investment and Foreign Trade and the Ready-Made Garments Chamber of the Federation of Industries, will receive more than 1,000 foreign buyers as part of a buyer mission from 17 countries, including Turkey, Spain, Italy, Kuwait, Qatar, the Emirates, Morocco, Jordan, Libya, Palestine, Iraq, Saudi Arabia, Algeria, Lebanon, Tunisia and Yemen, reflecting Egypt's leading position in the ready-made garment industry at the regional level.
Dr. Mohamed El Sherif, Chairman of Pyramids Group, said that the Cairo Mother & La Pyjama exhibition represents an important event for the Egyptian clothing industry, especially since it provides local factories with the opportunity to display their distinguished products and communicate with buyers from all over the world.
El Sherif explained during the press conference that the organizers are keen to provide all facilities to the participants in the Cairo Mother & La Pyjama exhibition in order to enable them to display their products in the best possible way and achieve the maximum benefit from their participation, noting that the exhibition receives 1,000 foreign buyers within a buyer mission from 17 countries to conclude export contracts with the exhibiting companies, including 500 buyers whose hosting costs are borne by the company.
He pointed out the importance of this exhibition in supporting the Egyptian clothing industry and enhancing its competitiveness at the regional and international levels.
Adel El-Sherif, Chairman of Expo Book Exhibitions, said that the Cairo Mother & La Pyjama Exhibition is an ideal platform for meeting manufacturers and importers and expanding the scope of trade cooperation between Egyptian, Arab and international companies, revealing the organization of more than 1,000 B2B meetings for Egyptian companies with buyer missions to discuss concluding export contracts.
He added that it includes a wide range of products that meet the needs of local and global markets, including home clothes, hijab clothes, sportswear, swimwear, and lingerie, saying: We are proud to organize this huge event that brings together a large elite of Egyptian clothing factories.
He pointed out that the Cairo Mother & La Pyjama Exhibition is expected to contribute to supporting Egyptian industries and enhancing exports, as it provides an important opportunity to establish new partnerships and increase business volume, in addition to highlighting the latest designs and trends in the home clothes and lingerie sector.
The Chairman of Expo Book Exhibitions explained that great efforts have been made to provide all The capabilities required for participating factories to display their products effectively in order to achieve the desired goal.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Middle East Eye
2 hours ago
- Middle East Eye
How Egypt's reliance on Israeli gas could blow up in its face
Since the mid-1990s, negotiations over natural gas between Egypt and Israel have oscillated between strict secrecy and political exploitation. In 1994, the first discreet talks began over the possibility of exporting Egyptian gas to Israel via undersea pipelines, at a time when the Egypt-Israel peace treaty was still hugely unpopular, and any such step was seen as a political gamble. Yet economic interests and deep security ties between the two countries' intelligence services pushed the matter forward, culminating in a 2005 agreement to supply Israel with Egyptian gas at preferential rates. That deal later sparked a major scandal when it was revealed that the prices were far below global market levels. The arrangement, implemented through the East Mediterranean Gas Company in direct coordination with Egypt's General Intelligence Service (GIS), eventually led to one of the largest international arbitration cases brought against Egypt. Following the 2011 revolution, with repeated attacks on the Sinai pipeline, gas deliveries ceased. Israel's Electric Corporation filed for arbitration and, in 2015, won a final ruling awarding it $1.7bn in compensation. A similar case was brought by Spain's Union Fenosa after gas supplies to the Damietta liquefaction plant, which was 80 percent owned by the Spaniards, were cut. The company won $2bn in compensation. New MEE newsletter: Jerusalem Dispatch Sign up to get the latest insights and analysis on Israel-Palestine, alongside Turkey Unpacked and other MEE newsletters These combined liabilities placed Cairo in a severe financial and diplomatic bind, prompting the search for a solution to settle all disputes in one stroke. That solution was for Egypt - once a net exporter of gas - to become an importer of Israeli gas. In February 2018, Israel's Delek Drilling announced a $15bn, 10-year deal to export gas to Egypt. Israeli Prime Minister Benjamin Netanyahu hailed it as a 'day of celebration', declaring it would bolster Israel's economy, security and regional standing. Egyptian President Abdel Fattah el-Sisi, for his part, downplayed the criticism, insisting the government was not a party to the agreement and that it was purely a matter for the private sector - though all indications point to the GIS, which under 2022 amendments to Law 100/1971 gained the right to establish and hold stakes in companies, as the real architect of the deal. Why Israel? The key question remains: why Israel specifically? The answer lies less in economics than in geopolitics. The agreement - boosted this month by a record $35bn deal that will see a tripling of Egyptian gas imports - is part of a broader effort to normalise and institutionalise new regional alignments in the Eastern Mediterranean, integrating Israel as a central energy supplier and political actor. Sisi has positioned himself to the West as a 'moderate' interlocutor with Israel, offering it practical recognition and, in return, securing valuable political credit in Washington and Tel Aviv, which ensures their continued backing regardless of Egypt's human rights record. American pressure has been decisive. Washington championed the creation of the East Mediterranean Gas Forum (EMGF) in Cairo in 2019, bringing together Egypt, Israel, Greece, Cyprus, Italy, Jordan and the Palestinian Authority, while excluding Turkey and Russia. The US goal was not merely 'cooperation', but to make Egypt the export bridge for Israeli gas via its liquefaction facilities in Damietta and Idku, re-shipping it to Europe and reducing the EU's dependence on Russia. In any future conflict, Israel could, with a single decision, cut gas supplies, plunging Egypt into blackouts, halting factories, and crippling its war industries For Sisi, this role promised far greater political dividends than economic ones, placing him at the centre of a western strategic project. Alternative paths to energy independence - such as sourcing from Algeria, Qatar, Iran or even Russia - were dismissed. Such options would require complex diplomacy, risk placing Egypt outside the US strategic orbit, and, in some cases, involve states firmly in the opposing Middle Eastern camp (notably Iran and Russia). Instead, the Israeli option aligned perfectly with the geopolitical axis Cairo had chosen. In practice, the arrangement was more than an energy trade; it recast the strategic relationship between Egypt and Israel. Importing Israeli gas allowed Egypt to liquefy it at its own plants, especially in Damietta and Idku, for re-export to Europe, while at the same time resolving the arbitration cases with Tel Aviv and Madrid. Yet what looks on paper like a win-win economic deal masks deeper transformations that cut to the core of Egypt's sovereignty over its resources. Consider the actual structure of Egypt's gas sector: even with the discovery of the giant Zohr field in 2015 - touted as the salvation of Egypt's energy balance - the state, through its holding company EGAS, owns only about 40 percent of production. The remainder is split among Italy's Eni, Britain's BP, Russia's Rosneft and the UAE's Mubadala, each free to sell their share to the government or on the open market. In other words, the oft-repeated claim of 'self-sufficiency' is largely an accounting illusion; the so-called surplus is mostly corporate property, not the state's. Stark implications What's more, the most decisive player has been the GIS itself, which under its new legal powers has become a direct economic actor with energy holdings and negotiating authority. Its influence has extended beyond Egypt's domestic energy balance to reshaping regional gas relations in ways that serve political aims beyond Cairo. This is where the EMGF plays a pivotal role. For Washington, it is a tool to re-engineer the Eastern Mediterranean energy map, cement Israel's place as a normal fixture in the regional order, and deny its rivals any leverage in energy markets. For Egypt, it has made the country indispensable to Israel's gas export strategy, but also tied its own energy security to a web of dependencies whose ultimate decision-making lies abroad. The Egypt-Israel gas deal: What's the chance it will go up in smoke? Read More » The security implications are stark. Israeli gas now feeds Egypt's power plants and factories, including those producing military equipment. This effectively places the keys to Egypt's industrial output, and even its defence capabilities, in the hands of a state that has historically targeted Egyptian soldiers on the border. In any future conflict, Israel could, with a single decision, cut gas supplies, plunging Egypt into blackouts, halting factories, and crippling its war industries. The dependency stretches to Gaza as well. The Gaza Marine field, discovered in 1999 about 36km offshore, has remained untapped under Israeli blockade and political pressure. Now it is being revived as part of a broader political-economic package: Gaza's reconstruction, under a Palestinian leadership 'acceptable' to Israel, with direct Israeli oversight of development and production. In 2021, Egypt and the Palestinian Authority signed a memorandum of understanding to develop the field and sell most of its output to Egypt, under arrangements managed by energy companies linked to the GIS. This not only binds Gaza's economic security to Israel but also casts Cairo not as a guarantor of Palestinian independence, but as an operational partner in Tel Aviv's strategy. All of this is unfolding amid a global energy realignment. The war in Ukraine, sanctions on Russia, and Europe's urgent need to diversify gas supplies have turned the Eastern Mediterranean into an attractive alternative. But making Israel a central player in this system was only possible with the acceptance and cooperation of major Arab states - Egypt foremost among them. The result is a dense network of pipelines, liquefaction plants, and long-term contracts ensuring Israel's indispensability to Europe's energy security for decades to come. A new equation The 2018 deal thus became more than an agreement between two companies. It is the embodiment of a new equation: a country that once owned its resources and exported its surplus now finds itself dependent on imports from a neighbour that once occupied its land and still occupies Arab territory, all under the banner of 'economic cooperation'. While the Egyptian government sells these policies as strategic triumphs, the facts on the ground suggest something closer to the surrender of national leverage While the Egyptian government sells these policies as strategic triumphs, the facts on the ground suggest something closer to the surrender of national leverage in exchange for regionally assigned roles crafted abroad. Ultimately, this is not just a story about gas; it is a story about sovereignty, and how natural resources can shift from being a source of strength to a tool of subjugation when placed within asymmetric political alliances. Egypt, long self-styled as the beating heart of the Arab world and its security backbone, now shares the decision to power its factories and defence systems with an external actor, reflecting deeper changes in the regional order, and the transformation of energy from a commodity into a geopolitical weapon. The views expressed in this article belong to the author and do not necessarily reflect the editorial policy of Middle East Eye.


Al Etihad
4 hours ago
- Al Etihad
TRENDS discusses content industry transformations at Arab Youth Media Creativity Summit in Egypt
20 Aug 2025 12:47 ABU DHABI (ALETIHAD)TRENDS Research & Advisory, through its virtual office in Egypt and its Youth Council, and in cooperation with the UAE Journalists Association, began its participation in the second edition of the Arab Youth Media Creativity Summit 2025, held under the theme "Innovative Media… Pioneering Work". The Summit is organised by the Arab Academy for Science, Technology and Maritime Transport, under the patronage of the Secretariat-General of the League of Arab States and the Egyptian Cabinet, and continues in New Alamein City, Egypt, until August his opening remarks at the Summit, Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research & Advisory, emphasised that the Arab Youth Media Creativity Summit addresses an issue of vital importance that is closely tied to the future of young people, both professionally and personally. He noted that TRENDS' participation, through a delegation from its Youth Council, reflects the Centre's commitment to supporting Arab youth in exploring opportunities and challenges, particularly in the media Al-Ali added that the rapid transformations in media and creative content industries require urgent and effective action to enhance Arab cooperation in developing the media sector. He stressed the need for more investments in AI tools and harnessing them to serve Arab media objectives, while empowering young people to play a constructive and influential role in producing meaningful content in creative ways. Knowledge RevolutionDr. Al-Ali emphasised that there is a broad consensus among world governments on the pivotal role of youth in advancing both development and awareness. He noted that the media serves as a vital tool in winning both battles by producing creative content that not only supports national aspirations and goals but also keeps pace with the ongoing knowledge and technological revolution. Crucially, Al-Ali stressed, this vision cannot be realised without the active participation and direct contributions of young pointed out that the world is currently undergoing profound and rapid transformations in content creation, led by the AI revolution. AI, he said, is now shaping the future of the world and presents enormous opportunities and challenges for the media industry. This is especially true given the exponential growth in AI-driven media and content production tools, which have sparked fierce competition, not only between humans and machines, but also among institutions competing over how extensively they integrate AI tools into their operations. This, in turn, affects how effectively these institutions meet their objectives in terms of audience reach, influence, and Al-Ali went on to say that these developments are deepening the connection between media and the business sector, transforming media investment into a highly strategic and complex undertaking. He underlined that the media's growing entanglement with national security and social stability has made it more important than ever, particularly amid concerns over the potential misuse of AI in media and content creation. Such misuse, he warned, could negatively affect collective awareness and facilitate the spread of false and misleading information. Innovation in MediaSaqer Al-Suwaidi, researcher, official spokesperson for TRENDS Research & Advisory, and member of the TRENDS Youth Council Advisory Board, participated in the plenary session of the Arab Youth Media Creativity Summit 2025. He remarked that the summit's theme, "Innovative Media… Pioneering Work", reflects not only a slogan but a mindset and work ethic embraced by the UAE. Media innovation, he said, is a catalyst for creative ideas, transforming knowledge into a force that drives development and shapes the future. Al-Suwaidi noted that the media landscape in the UAE has evolved from ink to intelligence and structured digitalisation. Media institutions have transitioned to digital platforms and smart applications, all within a flexible legislative framework that upholds credibility and responsibility. Today, in the era of smart media, AI has become a central component in news production, tool development, and the reshaping of roles and required emphasised that this transformation brings with it significant challenges for innovative media capable of producing impactful work, including deepfakes, the rise of news bubbles, diminishing depth of knowledge, and the lack of ethical frameworks and intellectual property protections governing AI use. In this context, TRENDS Research & Advisory stands out as a pioneering model in bridging scientific research and media practice. The centre not only produces in-depth studies but also transforms research-based knowledge into credible media content, acting as a knowledge bridge between think tanks and media platforms. Practical Recommendations During the Summit's plenary session, Al-Suwaidi presented three practical recommendations to advance innovative media. First, he called for the establishment of an AI ethical governance framework in the media to set clear guidelines for the use of emerging technologies and hold platforms accountable through transparency and responsibility. Second, he stressed the importance of training media professionals in prompt engineering and understanding data biases. Third, he urged stronger partnerships between think tanks and media outlets to ensure that media content is grounded in reliable data and in-depth analysis. Al-Suwaidi concluded by stating that the UAE's media journey from ink to intelligence is not merely a tale of technological advancement, but a reflection of strategic foresight and future-oriented vision. It is a recognition that when media is rooted in research and knowledge, and guided by ethical values, it becomes a powerful soft force that safeguards national identity and drives innovation toward meaningful, transformative achievements in both the present and the future. Source: Aletihad - Abu Dhabi


Web Release
21 hours ago
- Web Release
Oxford – Sheikh Mohammed bin Rashid Al Maktoum Scholarship continues to support education and innovation
The Oxford – Sheikh Mohammed bin Rashid Al Maktoum Graduate Scholarship, launched in collaboration between the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) and the University of Oxford in 2016, has achieved remarkable results by supporting UAE and Arab students to pursue advanced academic studies at the University of Oxford, one of the world's most renowned universities. This collaboration exemplifies a pioneering initiative to invest in knowledge and human capital by providing Arab students with seamless access to postgraduate courses. It helps them improve their intellectual capacity by learning under the guidance of globally acclaimed academics while building robust connections with exceptional peers from different countries and diverse fields. His Excellency Jamal bin Huwaireb, CEO of MBRF, said: 'This scholarship reflects the visionary principles of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, which aim to ensure a sustainable and prosperous future. The innovative initiative seeks to empower Emirati and Arab students by offering higher education that facilitates their knowledge-based skill development. Additionally, it highlights our commitment to reinforcing scientific, academic, and research excellence in the Arab world, in line with our mission to support students and researchers locally and regionally, further positioning the UAE as a leading global knowledge hub.' The scholarship also aims to nurture exceptional students by enabling them to pursue postgraduate courses at the University of Oxford and supporting their academic and research activities. Furthermore, it contributes to the development of a robust Arab knowledge society, in line with the UAE's commitment to positioning education and innovation as key pillars for creating a prosperous future. Since its inception, the Oxford – Sheikh Mohammed bin Rashid Al Maktoum Graduate Scholarship has played a pivotal role in developing the Arab higher education system and supporting exceptional students in gaining access to the world's leading university for postgraduate study. The scholarship has become influential in global knowledge settings by enabling dozens of Arab scholars to strengthen their research and scientific expertise across various critical disciplines. Moreover, the scholarship serves as a testament to MBRF's dedication to enhancing sustainable education and providing more opportunities for Arab youth. Building on the belief that strong educational and scientific research programs are essential for progress, the scholarship continues to shape the region's future by cultivating progressive, knowledge-driven societies.