Latest news with #ElSherif
Zawya
05-05-2025
- Business
- Zawya
Egypt: Al-Borouj Misr unveils $1.18bln investment plan with four major projects in 2025
Egypt - Al-Borouj Misr Developments has announced an ambitious investment plan worth EGP 60bn for 2025, launching four new real estate projects in key locations including the North Coast and New Cairo. The company introduced the first two projects during a high-profile event attended by Emirati investors, leading Egyptian business divs, and over 1,500 real estate marketers. Chairperson Hazem El Sherif stated that the new developments are designed to establish integrated urban communities that respond to evolving market needs, incorporating residential, commercial, administrative, and touristic components. One of the newly announced projects is being developed in partnership with Organi Group, marking a significant collaboration in Egypt's tourism real estate sector. El Sherif added that Al-Borouj Misr is targeting sales exceeding EGP 25bn in 2025 and plans to invest more than EGP 4bn in construction during the same period. The company currently holds a land portfolio exceeding one million square meters and is planning to expand into West Cairo as part of its long-term growth strategy. Vice Chairman Mohamed Assy explained that the four projects reflect a new phase in the company's expansion approach. Among them is FCC New Cairo, a commercial and administrative complex located in Fifth Settlement, and 6ixty Heliopolis, a mixed-use development in Heliopolis that has already recorded strong early sales. These developments were designed in collaboration with top-tier architectural firms and consultants, including Yasser Al Beltagy Architects, Raef Fahmi Architects, and international hospitality and service brands such as Movenpick, Accor, and CBRE. Al-Borouj Misr is also preparing to launch two additional projects: Bianchi North Coast, a coastal development in partnership with Organi Group and UAE-based Asba Company, and the Villar Project – North 90, a mixed-use development in New Cairo. Both projects are designed to cater to diverse market segments and are supported by flexible pricing structures and tailored payment plans. Karim Kalila, Sales Director at Al-Borouj Misr, noted that extensive market research has informed the planning and design of these projects to ensure they meet the needs of investors and high-end residential buyers. He emphasized that the company is committed to sustaining its strong market position by delivering practical, high-quality projects with competitive value propositions.
Daily News Egypt
04-05-2025
- Business
- Daily News Egypt
Al-Borouj Misr unveils EGP 60bn investment plan with four major projects in 2025
Al-Borouj Misr Developments has announced an ambitious investment plan worth EGP 60bn for 2025, launching four new real estate projects in key locations including the North Coast and New Cairo. The company introduced the first two projects during a high-profile event attended by Emirati investors, leading Egyptian business figures, and over 1,500 real estate marketers. Chairperson Hazem El Sherif stated that the new developments are designed to establish integrated urban communities that respond to evolving market needs, incorporating residential, commercial, administrative, and touristic components. One of the newly announced projects is being developed in partnership with Organi Group, marking a significant collaboration in Egypt's tourism real estate sector. El Sherif added that Al-Borouj Misr is targeting sales exceeding EGP 25bn in 2025 and plans to invest more than EGP 4bn in construction during the same period. The company currently holds a land portfolio exceeding one million square meters and is planning to expand into West Cairo as part of its long-term growth strategy. Vice Chairman Mohamed Assy explained that the four projects reflect a new phase in the company's expansion approach. Among them is FCC New Cairo, a commercial and administrative complex located in Fifth Settlement, and 6ixty Heliopolis, a mixed-use development in Heliopolis that has already recorded strong early sales. These developments were designed in collaboration with top-tier architectural firms and consultants, including Yasser Al Beltagy Architects, Raef Fahmi Architects, and international hospitality and service brands such as Movenpick, Accor, and CBRE. Al-Borouj Misr is also preparing to launch two additional projects: Bianchi North Coast, a coastal development in partnership with Organi Group and UAE-based Asba Company, and the Villar Project – North 90, a mixed-use development in New Cairo. Both projects are designed to cater to diverse market segments and are supported by flexible pricing structures and tailored payment plans. Karim Kalila, Sales Director at Al-Borouj Misr, noted that extensive market research has informed the planning and design of these projects to ensure they meet the needs of investors and high-end residential buyers. He emphasized that the company is committed to sustaining its strong market position by delivering practical, high-quality projects with competitive value propositions.
Zawya
09-02-2025
- Business
- Zawya
Cairo Mother & La Pyjama Exhibition kicks off with 350 Egyptian companies participating
The 75th edition of Cairo Mother & La Pyjama Exhibition kicked off, the largest gathering of homewear, lingerie and hijab factories in the Middle East, which will continue from February 7 to 9, 2025 at the Conference Center in Nasr City, with the participation of 350 Egyptian factories, organized by Pyramids Group for Exhibitions and Expo Book for Exhibitions Organization. The exhibition, which is sponsored by the Ministry of Investment and Foreign Trade and the Ready-Made Garments Chamber of the Federation of Industries, will receive more than 1,000 foreign buyers as part of a buyer mission from 17 countries, including Turkey, Spain, Italy, Kuwait, Qatar, the Emirates, Morocco, Jordan, Libya, Palestine, Iraq, Saudi Arabia, Algeria, Lebanon, Tunisia and Yemen, reflecting Egypt's leading position in the ready-made garment industry at the regional level. Dr. Mohamed El Sherif, Chairman of Pyramids Group, said that the Cairo Mother & La Pyjama exhibition represents an important event for the Egyptian clothing industry, especially since it provides local factories with the opportunity to display their distinguished products and communicate with buyers from all over the world. El Sherif explained during the press conference that the organizers are keen to provide all facilities to the participants in the Cairo Mother & La Pyjama exhibition in order to enable them to display their products in the best possible way and achieve the maximum benefit from their participation, noting that the exhibition receives 1,000 foreign buyers within a buyer mission from 17 countries to conclude export contracts with the exhibiting companies, including 500 buyers whose hosting costs are borne by the company. He pointed out the importance of this exhibition in supporting the Egyptian clothing industry and enhancing its competitiveness at the regional and international levels. Adel El-Sherif, Chairman of Expo Book Exhibitions, said that the Cairo Mother & La Pyjama Exhibition is an ideal platform for meeting manufacturers and importers and expanding the scope of trade cooperation between Egyptian, Arab and international companies, revealing the organization of more than 1,000 B2B meetings for Egyptian companies with buyer missions to discuss concluding export contracts. He added that it includes a wide range of products that meet the needs of local and global markets, including home clothes, hijab clothes, sportswear, swimwear, and lingerie, saying: We are proud to organize this huge event that brings together a large elite of Egyptian clothing factories. He pointed out that the Cairo Mother & La Pyjama Exhibition is expected to contribute to supporting Egyptian industries and enhancing exports, as it provides an important opportunity to establish new partnerships and increase business volume, in addition to highlighting the latest designs and trends in the home clothes and lingerie sector. The Chairman of Expo Book Exhibitions explained that great efforts have been made to provide all The capabilities required for participating factories to display their products effectively in order to achieve the desired goal.
