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Aamir Khan's 'Sitaare Zameen Par' to release on June 20, actor to unveil trailer on this date

Aamir Khan's 'Sitaare Zameen Par' to release on June 20, actor to unveil trailer on this date

First Post06-05-2025

A spiritual sequel to the 2007 superhit Taare Zameen Par, Aamir Khan's Sitaare Zameen Par is a film that everyone is eagerly looking forward to read more
Aamir Khan's Sitaare Zameen Par has kept audiences excited ever since its announcement. After a long wait, the makers have finally dropped the first official poster of the film, giving audiences a glimpse of yet another joyful, refreshing, and enchanting tale. While the poster has raised excitement to new heights, the makers have now announced the trailer release date, which is all set for release on May 8, 2025.
A spiritual sequel to the 2007 superhit Taare Zameen Par, Aamir Khan's Sitaare Zameen Par is a film that everyone is eagerly looking forward to. After the first poster showcased Aamir Khan along with 10 debutant actors, audiences are now hooked and eager to see more of the film. Interestingly, the makers are ready to unveil the trailer on May 8, 2025. While the poster offered just a glimpse, the trailer is expected to take us deeper into a world filled with joy and entertainment.
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Moreover, With Sitaare Zameen Par, Aamir Khan Productions is launching 10 debutant actors, Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, NamanMishra, and Simran Mangeshkar. The film is directed by R. S. Prasanna, who also directed ShubhMangal Saavdhan, a barrier-breaking blockbuster. He also produced and directed On A Quest, a biopic on Swami Chinmayananda Saraswathi, the teacher who Inspired the formation of the Chinmaya Mission. Prasanna has consistently created thought-provoking and captivating cinema.
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Made under the banner of Aamir Khan Productions, Sitaare Zameen Par will star Aamir Khan and Genelia Deshmukh. The lyrics of the film are written by Amitabh Bhattacharya and music is given by Shankar-Easaan-Loy. The screenplay is written By Divy Nidhi Sharma. The film is produced by Aamir Khan and Aparna Purohit, with Ravi Bhagchandka as producer. Directed by R. S. Prasanna, the film will release on 20th June.

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More Noise, Less Nudge: IPL ads fail to stand out
More Noise, Less Nudge: IPL ads fail to stand out

Mint

timean hour ago

  • Mint

More Noise, Less Nudge: IPL ads fail to stand out

Mumbai: Despite record-breaking viewership and soaring ad spends, most ads aired during IPL 2025 may have already faded from public memory. While the on-field cricket remains fiercely competitive, advertising creativity appears to be on autopilot, raising serious questions about return on investment and long-term brand impact. This year, the IPL began with what many consider one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir Khan, Ranbir Kapoor and a galaxy of celebrities and cricket stars, setting the tone for the tournament and its rivalries. It was witty, memorable and widely shared. But after that strong start, most ads barely made a mark. Take the much-discussed spot featuring Rohit Sharma talking about financial planning, or MS Dhoni promoting a tile adhesive. Both had star power and brand fit, yet the creative left viewers more puzzled than persuaded. Data from TAM Media Research reveals that more than 105 advertisers and 190 brands participated across the first 70 matches of IPL 2025, with a 27% jump in advertiser count and a 28% rise in brand count over last year. The overall ad volume on TV grew marginally, just 0.45% higher than IPL 2024. But the creative bar hasn't risen alongside. Also read: IPL giant GMR tackles rugby with India League, aims to build Olympic-aligned IP 'While a few brave brands are pushing creative boundaries, most of the advertising seems to be working in a safe, high-frequency mode," said Anshu Yardi, vice-president–business partnerships & communication at TAM Media Research. 'The opportunity is still massive, but innovation requires risk, and during IPL many brands may want to play safe." Ad fatigue at a time of infinite content The issue might extend beyond just ineffective ads; it could reflect a deeper cultural shift in how we define 'good" advertising itself. Abhishek Jain, business director at creative agency Virtue India, believes the competition for consumer attention has moved far beyond traditional formats. 'Ads 'seem' boring now compared to the content—quick, snackable pieces of sponsored entertainment —they are competing with," he said. 'We are now finding relatability in culture and culture in content. Traditional ads just don't have that same shareability or zing." The IPL skew: Not made for storytelling Sandeep Goyal, media veteran and chairman of Rediffusion, is blunt in his assessment. 'The mediocrity of IPL actually reflects the slipping standards of creativity overall. But specific to the IPL, for years now, the secondages have been dominated by the money power of VC-funded brands. Regular brands in FMCG just can't afford the IPL rates. So that skew is the starting point," he said. In the context of advertising, 'secondages" refers to the total number of seconds of advertising airtime. Also read: Will CCI's crackdown reshape the ad industry? Media veteran Raj Nayak explains 'The brands that spend—like a lot in BFSI—are really not seasoned campaigners. They are out to buy noticeability and brand recall, not build emotive narratives that endear them to consumers. Most ads are focused on product superiority, much like 'explainer' videos." He also takes aim at the overuse of celebrities. 'The less said about celebrities, the better. It is now a formula. Nothing more. No attempt to differentiate. No attempt to craft a story that engages. Most celebrities are high on recognition but low on emulatability. A Rohit Sharma dispensing advice on investing! MSD (Dhoni) talking of paints. Consumers just shrug off most such ads. They may remember the brand and even the celebrity, but do not necessarily buy as per the celebrity's endorsement because the pitch carries no real conviction." 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Aamir Khan addresses age gap with Genelia D'Souza in Sitaare Zameen Par: ‘Age is no longer a barrier for actors'
Aamir Khan addresses age gap with Genelia D'Souza in Sitaare Zameen Par: ‘Age is no longer a barrier for actors'

Time of India

time7 hours ago

  • Time of India

Aamir Khan addresses age gap with Genelia D'Souza in Sitaare Zameen Par: ‘Age is no longer a barrier for actors'

Aamir Khan is set to play Genelia D'Souza's husband in the upcoming emotional drama Sitaare Zameen Par. The pairing comes as a surprise to many, especially since it was Aamir who introduced Genelia to Hindi cinema back in 2008, casting her opposite his nephew Imran Khan in the hit rom-com Jaane Tu… Ya Jaane Na. More than 15 years later, the duo are now cast as a married couple. Reacting to the unexpected pairing in a recent interview with Indian Express, Aamir acknowledged the irony with a laugh: 'Ya, I know. That thought did come to me. But that was a long time ago. And ab Imran bhi kaafi meri age ka ho gaya hai (laughs).' Addressing the age-gap and the magic of VFX In Sitaare Zameen Par, a Hindi remake of the 2018 Spanish film Campeones, both Aamir and Genelia play characters in their early 40s. While Aamir is now 60, he brushed off concerns about the age difference and credited technology and changing audience perceptions for helping bridge the gap. 'We have the advantage of VFX now,' he said. 'Earlier, if I had to play an 18-year-old, I had to rely on prosthetics — like Anil Kapoor did in Eeshwar (1989), when he played an 80-year-old. Today, you can look 80 or 40 or 20 on screen with seamless visual effects. So age is no longer a barrier for actors.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Pinga-Pinga e HBP? Tome isso 1x ao dia se tem mais de 40 anos Portal Saúde do Homem Clique aqui Undo Amid a break from films, Aamir Khan flies to Nepal to undergo 10 days-session of Vipassana meditation Aamir's comeback and passion for storytelling Directed by Shubh Mangal Saavdhan's R.S. Prasanna, Sitaare Zameen Par marks Aamir's return to acting after his hiatus post the lukewarm reception of Laal Singh Chaddha and the pandemic-induced break. But what drew him back to the sets again? 'I have a compulsive streak,' he admitted. 'If something enters my bloodstream, I can't stay away.' Slated for a June 2025 release, Sitaare Zameen Par is described as a heartfelt, coming-of-age drama. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .

Made for Rs 2.5 crore, this film of Govinda was a blockbuster, Aamir Khan called it vulgar due to..., lead actress was ..
Made for Rs 2.5 crore, this film of Govinda was a blockbuster, Aamir Khan called it vulgar due to..., lead actress was ..

India.com

time7 hours ago

  • India.com

Made for Rs 2.5 crore, this film of Govinda was a blockbuster, Aamir Khan called it vulgar due to..., lead actress was ..

In the glittering galaxy of Bollywood, only a handful of stars have managed to sustain their stardom despite not doing movies for years. However, there is one star who made this possible, and it is none other than Govinda. He made his debut with the 1986 film Ilzaam, which turned out to be a hit. One of Govinda's biggest hits was released in 1993, which earned 10 times more than its budget. While the movie was a hit, it was Aamir Khan who called the film 'obscene.' If Shah Rukh is the 'King of Romance' in Bollywood, then Govinda is undoubtedly the 'King of Comedy'. He has delivered many big hits in his film career. One of his most special films is the 1993 film Aankhen, in which Govinda played a double role. Apart from Govinda, the movie also featured Chunky Pandey, Raageshwari, Ritu Shivpuri, Shilpa Shirodkar, Kader Khan, Sadashiv Amrapurkar, Shakti Kapoor, and Raj Babbar in key roles. When Aankhen was released, it became a huge hit and went on to become the highest-grossing Indian film of 1993. Aamir Khan had said in an interview in 1993–94 that a film works because of a good story, and stars only boost its success. The host then asked Aamir Khan that if this is so, then how did a film like Aankhen do wonders at the box office even though its story was not good. Aamir said that though the director of the movie, David Dhawan, is his close friend, he still doesn't understand why he directed the movie. Calling some scenes obscene, Aamir said that he did not like the film. Aankhen was made for approximately Rs 2.5 crore. It earned Rs 25 crore at the box office and became the highest-grossing Indian film of 1993.

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