BERNAMA-TV BRICS Partnership To Strengthen Global South Media Collaboration
GENERAL
From Sharifah Hunaini Syed Ismail
MOSCOW, May 14 (Bernama) -- The Malaysian National News Agency (Bernama) plans to work with international media network TV BRICS to widen its global and regional news coverage, reflecting a growing emphasis on cross-border media cooperation.
In making the announcement, Bernama chairman Datuk Seri Wong Chun Wai said both sides hope to collaborate, emphasising the importance of the Global South having access to alternative and diverse views in a multipolar world.
He said the proposed collaboration, following an earlier meeting in Kuala Lumpur, aims to boost content exchange, co-productions of feature reports, and training, especially now that Malaysia has attained BRICS partnership status.
Last October, Malaysia was recognised as one of 13 nations officially added to BRICS as a partner country when Russia was its chair, a bloc that collectively accounts for one-fifth of global trade.
'Among the key areas of collaboration under discussion with TV BRICS were on economy, business, artificial intelligence (AI), tourism, health and green initiatives,' he said after meeting his counterpart Ivan Polykavoc and other senior TV BRICS officials here on Monday.
Bernama hopes to expand its reach by partnering TV BRICS, a multilateral media platform which connects Brazil, Russia, India, China, and South Africa, Wong said.
Russia-based TV BRICS, on its part, wants to work with Bernama to amplify Southeast Asian perspectives to a global audience while gaining enriched content from fellow developing nations.
"This partnership is a timely opportunity for Bernama to share Malaysia's voice and ASEAN developments with a wider international audience,' he said.
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