Binance.com: The Global Leader in Crypto Was Built by the World, for the World

USA Today

5 days ago

Story by Binance
How do you build a global company? The old playbook says to start in one market, dominate it, and then maybe, just maybe, expand. But what if you threw that playbook out the window? What if you built something for the entire world, right from day one?
That's the story of Binance. It didn't grow by copying Wall Street. It grew by listening to its users in every corner of the globe. This is how a platform built by a truly global team became the world's real leader in crypto, not by accident, but by design.
Built by the World, for the World
It started by thinking differently. From its earliest days, the goal was never to just be another finance company dressed in crypto clothing. The exchange was built to be something new.
As Binance Product Lead Peng H. put it, "We weren't trying to be 'the next Nasdaq.' We were building something that worked for people who didn't have Nasdaq."
When users in emerging markets needed a way to trade peer-to-peer because of local banking hurdles, Binance.com built one of the world's most robust P2P platforms. When traders wanted access to a universe of altcoins that other exchanges ignored, Binance listed them.
And the team? It was global from the jump. You had engineers, operators, and support staff from pretty much every continent. This wasn't just some fun fact for the company's "About Us" page; it was its secret sauce. Having a team spread across the planet meant someone was always ready and available to help. Even better, it meant they were getting 24/7 real-world feedback from people who were actually living with the problems the platform was trying to solve.
As Binance Customer Support Lead Viet H explained, 'I always believed we had the potential to become a leader in blockchain and crypto, but the scale we've reached today is beyond anything I imagined. From a small team to a global organization with thousands of employees across continents, licensed in over 20 countries, and actively advising governments on digital asset reserves and crypto regulation—it's incredible how far we've come. We're not just an exchange anymore; we're helping shape the future of finance.'
While many companies transitioned into remote work due to COVID-19, Binance has been intentionally remote from its inception. This has always been a foundational choice reflecting a commitment to decentralized, global operations that align with the company's principles of blockchain technology. As Binance CEO Richard Teng explained in a recent CoinDesk article he wrote, 'Remote-first is not a temporary patch for us; it is our foundation as it is for many companies in the Web3 and crypto sector. From the moment Biannce was established in 2017, it was designed as a global, remote-first organization, a model tailored to the demands of an industry that never sleeps. Operating in the borderless world of crypto, where markets function 24/7 and our users span every corner of the globe, a remote-first model is not just reasonable - it's essential.
This commitment to creating a crypto ecosystem built by the world for the world is the foundational principle that has propelled Binance to the top.
The Prestigious #1 Rank
It's one thing to be the biggest. It's another thing entirely to be the best. According to the April 2025 CoinDesk Exchange Benchmark, Binance is both. This isn't just about trading volume; this report is the industry's gold standard for ranking exchanges on risk, security, and quality.
Binance scored an impressive 90.11 for its spot exchange and a 90.8 for derivatives. That makes it the only centralized exchange to break the 90-point barrier, earning it a top-tier AA grade—the highest seal of approval. The report also gave Binance the #1 spot for things that really matter to users, like how it handles verification (KYC & Transaction Risk), the quality of its market, and the strength of its team.
The CoinDesk report noted that Binance kept its AA status even amid industry challenges. That's a powerful signal that shows the exchange's ability to deal with industry challenges and come away improving the crypto ecosystem for its users.
Binance CEO Richard Teng has also played a pivotal role by pushing global regulator clarity, security and compliance standards that create the environment for continued growth. In a recent X post Teng commented on Binance's #1 exchange ranking, 'Honored to see #Binance ranked #1 in both Spot & Derivatives in the @CoinDesk Exchange Benchmark. This recognition reflects the trust of our 270+M users and the hard work of our team. Thank you for believing in us. We keep building – for you.'
Of course, the volume is still staggering. During Binance's 8-year history, users traded $125T worth of digital assets across spot and derivatives. To put this into perspective, the value of funds that passed through the Binance platform in just eight years of its history exceeded the entire world's $100 trillion annual economic output. This is quite an accomplishment on the heels of Binance's 8-year anniversary on July 14, 2025.
Crypto Exchange Without Borders
When you zoom out, Binance's story isn't about one killer feature or some genius marketing campaign. It was about a different way of thinking. It was about creating a genuine conversation with people all over the world and then building what they asked for.
Instead of trying to replicate the old system, the company focused on building the new one—a system where finance is global, open, and works for everybody. By putting together a team that looked like the world it wanted to serve, it created much more than just an exchange. It built a gateway to a whole new economy.
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