Mercedes Teases 'The Biggest Product Launch Program in History'

Motor 1

9 hours ago

Mercedes isn't in its best shape these days. Sales fell by three percent in 2024 compared to the previous year. 2025 isn't great either, as demand declined by 6.2 percent in the first six months of the year versus the January–June 2024 interval. However, the three-pointed star has reasons to be optimistic about what lies ahead. A flurry of models is planned for the next two years, covering all segments of the market.
In an official document prepared for investors, Mercedes touts 'the biggest product launch program in the history of Mercedes-Benz.' No fewer than 18 models are planned to hit the market next year, although two have already been unveiled. The recently revealed
CLA Shooting Brake
appears twice in the roadmap below because the German luxury automaker lists the gas and electric versions separately.
Photo by: Mercedes-Benz
Let's start from the bottom and move up to the top. There will be one new combustion-engine vehicle in the 'Entry' segment next year, when Mercedes plans to launch two EVs. Chances are the models teased here are the next-generation GLA and GLB compact crossovers. The 'Core' class pertains to the C-Class and
GLC
, presumably with mid-cycle facelifts for both gas models, joined by purely electric variants.
For the 'Top End,' Mercedes is plotting four gas/diesel vehicles and five EVs, including facelifts for the S-Class and EQS. The Stuttgart-based company has already promised a
'major upgrade'
for its traditional flagship, with CEO Ola Källenius saying they've 'invested a lot more in the model update of the new combustion engine S-Class than we normally spend on a facelift.'
2027 will be nearly as busy, with one gas car in the Entry class, two more in the Core segment, and another five at the upper end of the lineup. On the EV side, there will be a Core model without a combustion engine, along with five zero-emission vehicles in the Top End.
2026 Mercedes CLA lineup
Photo by: Mercedes-Benz
While the product roadmap is mostly about facelifts and next-gen cars, there will be additions to the lineup. Aside from the already revealed electric CLA/CLA Shooting Brake and the upcoming C-Class EV, Mercedes has confirmed plans for electric versions of the next-gen GLA and GLB. Additionally, it's cooking up a
'Little G'
as a kid brother to the Geländewagen.
Mercedes' AMG sidekick is keeping busy as well, with its first bespoke EV products. The
GT XX concept
previews an electric super sedan, which will spawn an equivalent
SUV
. A new combustion engine is also in the works for enthusiasts who prefer a brawny V-8. The large-displacement ICE is coming in 2027 and will be available until at least the middle of the next decade.
One missing piece of the puzzle concerns the C63's future. AMG is adamant it
won't revert to a V-8
for the sports sedan's facelift, while reports state the C63 and the lesser C43 will both be dropped altogether in favor of a
six-cylinder C53
. It's also unclear whether the CLE63 Coupe/Cabriolet will indeed pack eight cylinders under the hood.
Mercedes fans should look forward to what the brand is planning, considering there will be something for everyone. A unified design language between ICE and EV models is also in the works, as Mercedes intends to ditch the super-slippery EQ cues, having come to grips with the reality that the aero-focused strategy
isn't paying off
.
Catch Up With Mercedes:
The Mercedes-AMG GT Track Sport Is Coming With V-8 Power
Mercedes Recalls Most AMG One Hypercars Over Fire Risk
Source:
Mercedes-Benz
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