Smart glasses get a second life: AI powers the future of wearable tech
Unlike the early Google Glass, the new generation of smart glasses features built-in AI assistants capable of understanding and responding to the world around them. Meta's Ray-Ban glasses can translate speech in real time, identify objects, and even determine if a pepper is spicy. Snap's upcoming "Specs" for 2026 promise context-aware AI. Google's Gemini already offers visual memory capabilities.
The drive is fueled by two shifts: smartphones no longer excite users like before, and AI is enabling truly hands-free, heads-up computing. But the real challenge remains—can tech firms make smart glasses fashionable, useful, and worth wearing all day?
The next tech revolution may be looking us right in the eye—literally.
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It was the end of 2018, and Google's leaders were tired of being Number the second year in a row, federal records showed the search giant had spent more than any other individual company on lobbying in Washington. Executives in Mountain View were sick of seeing that mentioned in the press, according to a former Google employee who asked not to be identified discussing private conversations. Then Google apparently found a workaround.A new analysis of federal lobbying data by the nonprofit Tech Transparency Project shows that Google and its parent company, Alphabet Inc., used an internal reorganisation to exclude the value of lobbying by its senior executives from disclosures. The move helped keep Google off the top of the lobbying charts even as it maintained a robust network of advocates pushing its interests in the capital, during federal challenges to its dominance in search and advertising and the beginnings of artificial intelligence regulation. 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Companies that file lobbying disclosure reports are supposed to also account for the time that other senior executives — those who don't meet the 20% threshold – devote to lobbying, according to legal experts and the compliance guide for the Lobbying Disclosure Act published by Congressional leaders. That generally involves prorating their annual compensation to account for the days they spend influencing the government. But since Google moved lobbyists into the Google Client Services subsidiary, the parent company no longer meets the threshold for filing disclosures under the Lobbying Disclosure Act, according to the TTP analysis. That means Google no longer reports the lobbying expenses of high-ranking managers who aren't part of the Client Services unit — like Chief Executive Officer Sundar Pichai and chief legal officer Kent Walker — to the public, as it once did. As a result, in 2020 Google dropped out of the top 20 in corporate lobbying expenses for the first time in nearly a decade, the TTP analysis found. While Google's reported annual spending has since edged back up again, it hasn't come close to the No.1 slot in the company lobbying rankings that it used to occupy. For the past five years, that position has alternated between two other tech giants: Meta Platforms Inc. and Inc. Antitrust challenge There's been plenty going on in Washington over the period that was crucial for Google's business. For one thing, the company — like many peers — is betting heavily on AI, a field where decisions in the US capital will shape the commercial landscape. Google has also been under assault from antitrust authorities over its dominance in search and digital advertising. The company has maintained in those lawsuits that its success is down to consumer choice and superior innovation, rather than a result of its power to shape laws and regulations. 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'They have to report all of their expenses, which would include the time of officers and directors and other employees that spend their time engaging in lobbying activity.' 'We always comply with disclosure laws and any suggestion of improper reporting is false,' said Castañeda, the Google spokesperson. TTP said it examined lobbying disclosures of several other companies that filed reports via a similar subsidiary model, but didn't find any that had used the structure to remove executive lobbying from their disclosures.
