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Viral social media account pretending to be Coldplay concert CEO's daughter exposed as fake

Viral social media account pretending to be Coldplay concert CEO's daughter exposed as fake

Sky News AU5 days ago
A French model has denied she is the daughter of former Astronomer CEO after a viral TikTok account appearing to use videos of her for content.
The account, @marinagirll, appeared two days ago, shortly after the infamous Coldplay kiss cam moment which caught former Astronomer CEO Andy Bryon hugging the company's head of HR Kristin Cabot.
The account captioned one viral video, 'Reconnecting with life after your dad's affair makes national news' with the woman tying her hair up whilst standing at an outside fire pit, which angered many users on TikTok.
One commentor said 'Wow imagines using your dad's affair to get famous. You're a nobody lol. Check in on your mom maybe... ?"
TikToker Lizthemillienial posted a video saying the video was not real.
A photo posted by his wife to Facebook shows Mr Bryon with his two sons, but there were no posts or photos that prove that he has a daughter.
The videos on the Marina Bryon account were allegedly taken from the social media of a French model and singer-songwriter, Julie Tuzet.
Miss Tuzet, who lives in Paris, posted to TikTok that she is not the CEO's daughter.
She said, 'Guys, I am not the CEO's daughter. You probably saw this video of me at a fireplace reconnecting with nature. It's just someone who stole my videos and content from TikTok to create this fake news, and it's going viral.
The TikTok account comes after Mr Byron resigned as CEO of Astronomer, an AI tech firm based in New York.
The firm posted a statement to X over the weekend stating that they were investigating the video after the incident at Coldplay's Boston concert went viral.
It is unclear whether or not Ms Cabot will be forced to resign, but she currently remains in post whilst the investigation is ongoing.
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The memes, oh, the memes! In the week since Andy Byron, the married CEO of Astronomer, and the company's similarly married head of HR Kristin Cabot were caught embracing on camera at a Coldplay concert, the internet has responded by what it does best: Copying and pasting. Heads and TV characters and politicians. The meme output of Coldplaygate has been brilliant, prodigious, hilarious and the whole saga has been social media spawned, obsessively followed schadenfreude-laced soap. In short, the internet has been having a right good old time of it. But with the vast benefit of more than seven days of hindsight, Coldplaygate should scare the pants off all of us. Never before in history has one mistake, one moment, one stupid word or selfish deed or bad choice had the power to tear apart lives and to devastate peoples' worlds. To err is human – but for someone to film that erring and share it and have it so noxiously trend is decidedly 2025. Andy Warhol argued that everyone gets their 15 minutes of fame; today that phrase sounds less like a promise and more like a chilling threat. What Coldplaygate lays bare is the danger of what happens when the very human impulse for shaming and a good old fashioned pile on is combined with the ubiquity of phones and the terrifying swiftness of the algorithm. Virality and internet fame are now so often not a shortcut to celebrity and cash, something to aspire to, but something to fear. What did Bryon and Cabot's lives and families look like at 6pm on Wednesday, July 16, the actual date of the concert? Very cookie-cutter, American dream-ish by all accounts. Spouses, kids, successful careers, impressive houses. Both were (and reportedly are) married and had big jobs at Astronomer, a billion-dollar AI company. Then, in the space of 12 hours, Byron and Cabot went from being anonymous professionals to having hit a degree of internet infamy I'm not sure we've ever seen before. That Wednesday night they attended a Coldplay gig at Boston's Gillette Stadium where the roving 'kiss cam' zeroed in on them as Byron held Cabot in his arms. Their immediate, instinctual reaction was called out by the band's frontman Chris Martin who told the roughly 55,000-strong crowd, 'Either they're having an affair, or they're just very shy.' The kiss cam moment had been filmed by 28-year – old Coldplay fan Grace Springer, who later that night, about 1am Boston time, posted the moment on TikTok. The app's black box algorithm did its thing and within two hours the internet was reportedly already on the case and Byron and Cabot's identities were being ferreted out. By about 3am there was an uptick in Google searches for their names, Business Insider reports. Before Springer had gone to bed the video had 'a couple of thousand views,' she later said. 'I woke up to seven million.' Byron and Cabot's lives and their families' lives, had been detonated and the internet was hoovering it up, devouring the messiness, the stupidity, the ego. The video only spread and spread. By midday on Thursday, less than 12 hours after Springer had posted the clip, it had generated more than 30,000 posts on X, per Insider. A few hours later, by that afternoon, Byron had been Googled more than two million times. Within 48 hours he had resigned as Astronomer CEO and his wife Megan Kerrigan Byron, had removed 'Byron' from her surname on her Facebook account before deactivating the page. Cabot has also since resigned from Astronomer and was photographed this week without her wedding ring. The terminal velocity of this is breathtaking. When Cabot finished her working day on that Wednesday, the day the video was filmed, she was a seemingly normal 56-year-old; now Us Weekly, Page Six and the Daily Mail are doing background pieces about her. 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The degree of surveillance we now all live under, the fact that cameras are everywhere, means that mistakes and bad choices can devastate multiple lives in a way they never have before been able to. RIP privacy. Anywhere and everywhere. Someone is always watching. For a life to change in a moment, it used to take a bad diagnosis, being in the wrong place at a violent time, Mother Nature running her angry course. Now you just need to have someone pointing a phone in your direction at an inopportune moment. What has also become clear in recent days is that Coldplaygate says something about how, in 2025, internet shaming, as New York University professor and investor Scott Galloway has argued, has become a form of group entertainment. Some time around the 900s, the English took a break from getting the plague to invent the stocks. It was about ritualised, communal humiliation and shaming, a community being given permission to jeer and use up rotten spuds, a wrongdoer punished not physically but humiliating them. Coldplaygate is a replay of that, minus the mouldy, lobbable marrows. Who wins here? Byron and Cabot's spouses maybe but what a humiliating, gut punch of a way to learn about alleged infidelity. Even Grace Springer who filmed it and now has more than 51,000 followers (and 11 million likes) has not really tangibly benefited, telling British breakfast TV this week, 'I've actually made no money from the video itself or the views'. This week she added a link to her TikTok account for donations to pay off her reported $121,000 in student loans. She has not revealed if anyone has given her a $1.

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