Oasis reunion drives Britpop style revival
News last year that one of the biggest names from the Cool Britannia era of the 1990s — Oasis — was reuniting has kicked off a Britpop fashion revival, online wholesale platform Faire has claimed.
This week the marketplace platform that connects indie brands with indie retailers said that sales of Oasis-inspired products from such brands have jumped 150% in the UK and 230% globally since the tour was announced last August. And it's not only official merch flying off the shelves, as 'bucket hats have experienced a 275% spike in UK sales, while global demand is up 75%'. Parkas and other 'Gallagher-inspired fashion staples are also seeing a noticeable uplift, and searches for Liam Gallagher -themed goods have soared fivefold'.
But it's not only through platforms like Faire that we're seeing the impact with bigger brands also tapping into the 'Oasis effect'. Last year both Berghaus (revamping a jacket he famously wore on stage in 1997) and Stone Island featured Liam Gallagher in their campaigns after the announcement, and this year he's also collaborated with Clarks.
Meanwhile Faire said that stores like The Manchester Shop have seen in-store sales rise 147% year-on-year, fuelled by a mix of 90s nostalgia and Gen Z fans discovering the band for the first time. And makers like Blue Iris Designs and Fat Hen and Flor 'are reporting record-breaking demand for their Oasis prints and 'Liam-in-a-tin' figurines – in some cases up more than 1,300%'.
The tour kicks off in July and based on product sales linked to other major music moments (from megastars such as Taylor Swift and Beyoncé), stores are expecting the Oasis interest to ramp up further.
Faire said one independent retailer said: 'It's not just a reunion – it's a retail resurrection.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
a day ago
- Fashion Network
Motifs, Mud, Music: Burberry festival campaign arrives with a host of stars
Festival season is upon us and Burberry is making sure it's front of stage and waving its Knight/Prorsum-emblazoned flag. So the new Burberry festival campaign has arrived and encompasses a series of films and portraits celebrating British music culture. And what a cast it's lined up: Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher. 'Think of the campaign like a collage,' said chief creative officer Daniel Lee. Think 'candid moments capturing off-duty fans and headline acts in-between gigs.' The series 'celebrates British identities, united by a shared belief in the power of live music', we're told. With vox pops and commentary from faces in the industry, the campaign echoes Burberry as 'the essential look of the festival scene and mirrors the attitudes and dress codes of the 1990s – seen now'. Lee added: 'Burberry sits at the centre of the summer calendar. It's both a means of creative expression and go-to uniform for festival goers.' Shot against a set of sound systems, stages and mud, the films by director Kim Gehrig, and portraits by photographer Drew Vickers, the featured talent from the worlds of music and modelling includes a unique casting of the wider Gallagher family plus, of course, Goldie, and the wealth of younger musical talents they both inspire that 'reinforces Burberry's legacy and enduring appeal'. Of course, the important campaign film's soundtrack, Liquid's 'Sweet Harmony ', is the breakbeat-meets-piano anthem heard at British festivals since its single release 34 years ago. And so to the 'uniform' summer 25-style. Gallagher senior wears his own Burberry parka by Christopher Bailey from SS18, which will be reissued in a limited run (available worldwide, in-store and online) from July. Meanwhile, the campaign highlights the brand's new Highland handbags in jacquard-woven Burberry Check with a coated finish 'for unpredictable British festival weather'. There are also packable capes and hooded jackets in Burberry Check and solid colours. Then there are 'totems of British cultural style', like cotton Harrington jackets and parkas cut from nylon or coated cotton gabardine. Mini kilts and rubber boots are worn with leather jackets, fleeces and a trench in washed satin. Check shirts are unbuttoned, belts are cinched around baggy T-shirts and worn as dresses. Burberry Check, in heritage and seasonal colours, elevate tank tops, polo shirts and bikinis. Reprising an archival motif first seen on Burberry bags in the 1980s, the Knight stamp is amplified on cotton jersey T-shirts or as a subtle emblem on jackets and accessories. The Burberry Check also comes woven as a tonal design on denim and jersey and as argyle knitwear. Many looks are worn with the Marsh rubber boots in Burberry Check, the Moor hiking boots, leather Potter and suede Urchin clogs, plus Terrace and sporty-mesh Matrix sneakers. Curved crossbody bags in Burberry Check and quilted Horseshoe styles are inspired by rainwear. For jewellery, shield motifs come in sterling silver alongside frog and horse charms that draw from British nature.
LeMonde
4 days ago
- LeMonde
Taylor Swift buying back rights to her first albums: 'A triumph of labor over capital'
Glamour, sexism and backstabbing – American singer Taylor Swift's battle to reclaim ownership of her earliest works had all the ingredients of a gripping TV series. And the enticing summary? A triumph of labor over capital. On Friday, May 30, the superstar announced she had bought back the masters, or original recordings, of her first six albums from investment fund Shamrock Capital. The amount of the transaction was not disclosed, but it gives her full control over the albums Taylor Swift (2006) through Reputation (2017), including rights for physical sales, streaming and licensing to films. The artist now controls her entire discography. In 2004, as a teenager, she signed a standard industry contract with record label Big Machine, giving its founder, Scott Borchetta, the exploitation rights to six albums. In 2018, Swift joined Universal Music, where she retained the masters of her future albums. However, her first six albums remained the property of Borchetta until he sold his label in 2019 to celebrity agent Scooter Braun for $300 million (€263 million). The buyer, a close associate of the rapper Kanye West – Swift's longtime public adversary – made the acquisition without consulting her, according to the singer. At an awards ceremony in December 2019, Swift accused Braun and his backers of representing "toxic male privilege" in the music industry and criticized the investment funds that financed the purchase, comparing the deal to buying "a shoe line," never once considering the artist's feelings.
LeMonde
7 days ago
- LeMonde
Taylor Swift buys back the rights to her first six albums
Pop sensation Taylor Swift, locked in a feud with record executives since 2019 over ownership of her music, has bought back the rights to her entire back catalog, she said on Friday, May 30. Swift bought back her masters from Shamrock Capital, an LA investment firm, for an undisclosed amount. "All of the music I've ever made (...) now belongs (...) to me," she wrote on her website, after years of dispute over her first six albums, several of which she has re-recorded, to create copies she owns herself. "To say this is my greatest dream come true is actually being pretty reserved about it," she wrote in the letter penned to fans, adding: "To my fans, you know how important this has been to me – so much so that I meticulously re-recorded and released four of my albums, calling them Taylor's Version." Those records included the award-winning "Reputation" and "Taylor Swift." 'Artists should own their work' The re-recording power move came in the wake of public sparring with industry mogul Scooter Braun, her one-time manager, whose company had purchased her previous label and gained a majority stake in her early work. He later sold Swift's master rights to the private equity company Shamrock Capital. The situation left Swift publicly incensed: "I just feel that artists should own their work," she said, in 2019. Before her public efforts to regain control of her work, Prince, George Michael, Jay-Z and Kanye West all also fought for control of their masters – one-of-a-kind source material, which dictates how songs are reproduced and sold – but none had gone so far as to re-record them completely. Helped by the Eras tour The pop star, whose recent, nearly two-year-long, $2 billion Eras tour shattered records, said that she was "heartened by the conversations this saga has reignited within my industry." Swift's ultra-lucrative tour, which wrapped last year, was a show business sensation – and will have helped offset the costs of buying back her catalog. The 149 shows across the world typically clocked in at more than three hours long each. Eras tour tickets sold for sometimes exorbitant prices and drew in millions of fans, along with many more who didn't get in, and were willing to simply sing along from the parking lot.
