Brighton hairdresser in line for British Hairdressing Awards win
He is one of the contenders in the Southern Hairdresser of the Year category of the competition, sponsored by Schwarzkopf Professional.
His creativity, technical skill and artistic flair impressed the judges enough to secure him a place in the finals.
Mr Cassidy will now compete against some of the most talented names in the industry.
The winners will be announced at an awards ceremony at the JW Marriott Grosvenor House, London, on Monday, November 24.
The British Hairdressing Awards is one of the most respected events in the global hairdressing calendar.
It acknowledges salon stylists and creative visionaries who are shaping the future of the craft.
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Mr Cassidy, from Palette and Bristle, said: "Being named a finalist at the British Hairdressing Awards is such an incredible moment for me.
"It feels amazing to see the hard work, creativity, and passion I put into my craft recognised on such a huge stage.
"I'm always looking for ways to challenge myself and bring new ideas to my clients and the industry, so to reach this level of recognition is truly special.
"I'm so excited for awards night."
The first round of judging took place on Monday, July 21, at Epsom Downs Racecourse, where an expert panel of industry icons reviewed hundreds of collections across 18 regional and specialist categories.
The competition was fierce with such a high standard of entries.
Jayne Lewis-Orr, executive director of Hairdressers Journal International, said: "The regional and specialist categories are the beating heart of the British Hairdressing Awards.
"These finalists are not only champions of creativity in their local communities, but also leaders in their craft across specialist areas.
"Every year, we're blown away by the level of talent on display, and 2025 is no exception.
"These artists set the standard and inspire thousands."
Mert Eren, general manager for Henkel Consumer Brands Hair Professional UK & Ireland at Schwarzkopf Professional, added: "The British Hairdressing Awards remain one of the most iconic celebrations of creativity in our industry, and is a true benchmark for technical excellence and visionary talent.
"This year's finalists represent the bold, diverse and ever-evolving face of British hairdressing, and it's their commitment and creativity that continues to push our industry forward."
The event is a significant moment in every finalist's journey and is full of "glamour, pride and career-defining recognition."
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