‘It looks like a wig': Where men go wrong with hair dye
While actresses Andie MacDowell, Helen Mirren and Sarah Jessica Parker have loudly championed the choice of women to dye, or not to dye their hair, there's relative silence from men.
'We only really look at men's hair colour through a well-considered lens,' says British hair whisperer and colourist Josh Wood. 'It's when men get it wrong that we build up an image bank of what men's colour is.'
That image bank contains images of celebrities, such as Paul McCartney, Tom Jones, George Clooney in the Broadway play Goodnight and Good Luck and even Rupert Murdoch. Alongside his work with Elle Macpherson, Kylie Minogue and Victoria Beckham, Wood is helping men take a positive approach to hair colour.
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Wood has offered his colouring services to the likes of David Beckham, Mick Jagger and the late David Bowie, who decided that they still wanted to have fun as blondes or brunettes. This month, he opened his first Australian salon in the Mecca Flagship in Melbourne and launched his product range through the store nationally.
'Colouring men's hair is the same as colouring women's hair,' Wood says. 'The fabric of hair isn't gendered. I think, socially, men are judged more critically.'
How men can dye the grey away
Wood prefers a stealth approach to hair colour in dealing with stray greys, where the colour is undetectable.
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