Apple 傳聞中的塑膠 Apple Watch SE 據報遇上了「嚴重的危機」
Apple 傳聞正在開發一款塑膠外殼的 Apple Watch SE 已有頗長一段時間,理論上這應該能為 Apple Watch 系列注入一點新的設計風味(就像當年的 iPhone 5c 那樣),同時也能降低成本,讓 Apple Watch 適合更廣大的族群,特別是兒童。但要將這個願景實現,似乎比預期的要複雜一些。
在去年九月的 Apple 發表會上沒有發表任何新款 Apple Watch SE 之後,Mark Gurman 曾在報導中稱,設計團隊在塑膠材開的使用上遇到了一些「成本和品質」挑戰,但仍在開發中。然而在本週的 Power On 時事通訊中,Gurman 則改稱塑膠版 Apple Watch SE 遇上了「嚴重的危機」 —— 據 Gurman 的說法,「設計團隊不喜歡它的外觀,而產品發開團隊則發現,在材料成本上它其實也不比現有的鋁製底盤便宜多少。」
現在的問題是,Apple Watch SE 和 SE2 之間是間隔兩年,照推算 SE3 確實是 2024 年就該來到,就算 SE3 今年推出,那也是和前代間隔有 3 年了。本來塑膠機身或許是個可以期待的賣點,但如果真的胎死腹中的話,那 Apple 要用什麼方式來引起買家對 SE3 的興趣,並且保持與 Series 系列的產品定位間隔,或許才是個傷腦筋的問題。
👉 Apple Watch Series 10 或配備更大螢幕,採用塑膠的新 Apple Watch SE 似乎也在籌備中
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