SuperMotocross, Monster Energy extend sponsorship through 2030, includes playoffs
According to SportsBusinessJournal.com's Adam Stern, the deal is in the mid-eight-figure range in total revenue for the league during the contracted period.
Beginning in 2007, Monster Energy and Supercross will have a 24-year history, making it one of the longest-running relationships in the energy drink brand's history, according to Mitch Covington, Senior Vice President of Sports Marketing at Monster Energy.
The SMX League combines points from Supercross and the AMA Pro Motocross series, encompassing 28 regular-season rounds of competition. The three-round playoffs bring the total to 31 rounds.
Negotiations for the extension were held between the two companies, with Feld Motor Sports VP/Global Partnerships Dave Muye leading the effort for the series.
During the 2025 Supercross season, 828,796 spectators attended events, including more than 329,000 who participated in the popular pre-race FanFest activities, where companies like Monster Energy had the opportunity to engage directly with fans.
Also in 2025, the Supercross series accounted for eight of the 10 most-streamed races ever on NBC Sports' streaming service, Peacock TV.
More SuperMotocross News
Roger De Coster retires as US MXoN managerKTM AG returns to full productionMotocross of Nations to return to U.S. in 2028, 2031Washougal 450 Results | 250 ResultsJo Shimoda earns second Motocross win of 2025 at WashougalChase Sexton beats Jett Lawrence at WashougalHaiden Deegan wins Washougal Moto 1 over Jo ShimodaChase Sexton wins Washougal Moto 1, Jett Lawrence thirdJason Anderson out for remainder of 2025 SMX season
Loretta Lynn's News
Lachlan Turner sweeps first two races in Women's division with Moto 2 winGordon ends Temmerman's streak with Open Pro Sport Moto 2 winThree for Temmerman, Enzo scores third win in 250 Pro Sport Moto 2Enzo Temmerman wins Open Pro Sport Moto 1 at Loretta'sWMX leader, Lachlan Turner, wins first Women's motoEnzo Temmerman Lorretta's 250 Pro Sports Moto 1Loretta's Lap-a-Thon Benefitting St. Jude returns for 2025
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