London could host first international NFL Super Bowl as British ambassador makes bold pitch
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Standing in front of American listeners, Peter Mandelson said, 'I've made a big pitch for the first Super Bowl outside the US to take place in Britain. I want that Super Bowl in Britain.' His remarks received both laughter and applause, but the demand showed how serious the United Kingdom is about hosting America's biggest sports event.
Peter Mandelson calls for the NFL to take the Super Bowl to Britain
Peter Mandelson explained that his goal is to see London confirmed as a Super Bowl host city during his term as ambassador.
While the NFL has always kept its championship inside the United States, London has built a strong track record of staging NFL games.
Since October 2007, Wembley Stadium has hosted regular-season matchups, and later Tottenham Hotspur Stadium became another home for the league with NFL-specific designs.
Year after year, the games in London have sold out.
Fans in the United Kingdom have filled stadiums, produced high TV ratings, and shown they love American football.
This has led to increasing talk of the city possibly getting its own NFL franchise one day. However, Peter Mandelson is looking even bigger; he wants the Super Bowl, the sport's main stage, in Britain.
At the event in Chicago, Peter Mandelson emphasized
, 'We love it. I don't care when it takes place, but I want it announced while I'm an ambassador. We want that Super Bowl in Britain.'
Also Read:
Roger Goodell and NFL plans raise questions for 2029 and beyond
The NFL championship game has already decided its venues for the next three years.
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Super Bowl LIX will be at Levi's Stadium in Santa Clara, California, in February 2026. Super Bowl LX will take place at SoFi Stadium in Inglewood, California, in 2027. Then, in 2028, the Mercedes-Benz Stadium in Atlanta, Georgia, will host the event. That leaves 2029 as the earliest year when an international Super Bowl could be possible.
Commissioner Roger Goodell has spoken many times about the NFL's plan to expand worldwide.
London would face tough competition from Las Vegas, Nashville, Minneapolis, Mexico City, Toronto, and Munich, which are also pushing to host big NFL events. However, London stands out because it has already welcomed the league for nearly two decades.
Logistics remain a challenge. London's cold February weather, the time-zone difference with the United States, and the travel demands will be major hurdles for players, coaches, fans, and media. Yet, the NFL has proven with its successful games in London, Munich, and Mexico City that international hosting is possible.
For Peter Mandelson and British officials, the target is clear: bring the Super Bowl across the Atlantic and show London as the NFL's strongest international city.
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