SportBusiness: Sponsorship Works Award to Capgemini for Ryder Cup partnership
LONDON, Feb. 05, 2025 (GLOBE NEWSWIRE) -- The award aims to recognise the most creative and impactful sponsorship activations in the international sports landscape
Capgemini's sponsorship campaign for the latest edition of the Ryder Cup has won the inaugural Sponsorship Works Award from SportBusiness. Capgemini is a global partner of the Ryder Cup until 2027. 'Outcome IQ', part of the company's innovative technology-based sponsorship activation at the most prestigious team golf tournament, was selected through a public vote among three finalists.
The customised tool, which combines artificial intelligence (AI) with in-depth knowledge of the game, provided a comprehensive analysis of play, enabling fans to review past player performances and predict how different team pairings might play out during the actual competition. SportBusiness launched the Sponsorship Works Award last year to recognise the most creative and innovative sponsorship activations in the global sports industry.
Sponsorship Works Award: A prize for innovation
Capgemini's campaign outperformed strong competition from a targeted Paddy Power campaign at the World Darts Championship and an initiative by Orange France and Havas Play at the Paris 2024 Olympics. Capgemini was supported by the agency rEvolution, as well as internal partnership and technology teams from the Ryder Cup, in launching 'Outcome IQ'.
The SportBusiness Sponsorship editorial team and event partner SponsorLab selected the top three activations based on criteria such as 'creativity and innovation' and 'performance against results,' while also considering other, less tangible qualities. SponsorLab is an online performance management platform designed to help brands, agencies and rights holders establish more effective partnerships.
A model example of technological integration in sport
The company's founder and CEO, Bruce Cook, shared his critical perspective on the winner, seeing it as a highly successful example of technological integration. 'It's really difficult to create a new piece of tech that isn't just a gimmick but is meaningful for both the fans and the media, especially with something like the Ryder Cup where all the focus is on the red and blue scores,' he said.
He then added: 'Capgemini's AI-powered 'Outcome IQ' probability graphics featured 41 times in the broadcast coverage and only had a contractual obligation for 15 times. That says it really enhanced the broadcasts while achieving a huge reach in terms of media exposure. Their external PR and digital content also proved incredibly effective alongside a strong staff engagement programme. A very comprehensive campaign,' he added.
The judging panel shortlisted candidates from 27 different case studies published by SportBusiness Sponsorship in 2024. These case studies provided a detailed analysis of the planning, execution and results of some of the most innovative campaigns delivered by agencies and rights holders across the industry.
The future of Sponsorship Works
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
4 hours ago
- Yahoo
Investments in UK tech sector will create hundreds of jobs, says Government
Hundreds of jobs are set to be created across the UK as part of a raft of investments in the technology sector, the Government has announced. It comes as Science and Technology Secretary Peter Kyle told an audience at London Tech Week that the UK must be at 'the cutting edge' of rapidly growing technologies, such as AI. The technology sector is a key area of the Government's efforts to accelerate growth in the UK economy, in a bid to support efforts to increase spending. On Tuesday, a number of 'significant investments' in the sector were announced in areas including AI and fintech, which will see some companies setting up in the UK for the first time. Liquidity, a US-based AI fintech business, revealed it will launch its European headquarters in London as part of a plan to invest an additional £1.5 billion over the next five years. Meanwhile, Capgemini said it will expand UK operations with a new London headquarters. Netcompany, a Danish IT consultancy, will also invest £2 million to expand its Leeds office and is launching a new site in Edinburgh, which will ultimately create 150 jobs. Other investments include InnovX AI, a major European start-up hub, investing £14.7 million in a new London technology site, creating 30 jobs. Mr Kyle said: 'We have all seen over the last few years, just how rapidly and profoundly technologies like AI are transforming the economy, and our society. 'Britain can – and must – be at the cutting edge of this change. 'The era of hesitancy is over: we can be the masters of our fate, and through the measures I am announcing today, we will harness the vast potential of our trillion-pound tech sector to help remake our country for the better.' The Government said on Tuesday that it was opening its Science and Technology Venture Capital Fellowship for a second cohort and round of applications, to increase the capacity of the UK financial sector to invest in start-up businesses in the sector. Business and Trade Secretary Jonathan Reynolds said: 'Securing valuable high-tech investment is an integral mission of this government and seeing global investors put billions in the UK economy shows the plan for change is working, with more and more companies choosing Britain. 'With tech being identified as a key growth sector in our upcoming modern industrial strategy, we're not only helping attract and secure investment, but delivering long-term, stable growth that supports skilled jobs and raises living standards across the UK.' Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
9 hours ago
- Yahoo
Dai-ichi Life Group and Capgemini sign multi-year agreement to establish a Global Capability Center in India to drive international digital transformation
Press contact: Pek Kee Sum Tel.: +65 89 40 71 98E-mail: Dai-ichi Life Group and Capgemini sign multi-year agreement to establish a Global Capability Center in India to drive international digital transformation Singapore, June 10, 2025 – Capgemini and Dai-ichi Life Holdings, today announced the signing of a multi-year agreement to establish a Global Capability Center (GCC) in India. This landmark agreement is poised to accelerate Dai-ichi Life Group's digital transformation globally. The GCC aims to tap into India's deep pool of skilled professionals to support and enhance its IT and digital strategies. As a result, Dai-ichi Life Group's goal is to significantly strengthen its in-house digital capabilities and technology platforms, driving innovation and operational efficiency on a global scale. This strategic collaboration with Capgemini, which initially spans Japan, the United States, and Australia, will leverage a broad spectrum of the GCC's digital capabilities including advanced software development, infrastructure modernization, AI & data solutions, and robust cybersecurity measures. It is designed with the flexibility to expand into other countries based on market needs and potential, to support the global ambitions of Dai-ichi Life Group. "This strategic partnership with Capgemini supports our long-term ambition to build differentiated, internal capabilities through the establishment of our Global Capability Center," said Tetsuya Kikuta, President and CEO at Dai-ichi Life Holdings. "By adopting a Build-Operate-Transfer model, we are not only accelerating our digital transformation but also laying the foundation for in-house expertise in critical areas such as AI, data, and cybersecurity. This approach sets us apart and strengthens our ability to deliver innovative, high-impact solutions across the Dai-ichi Life Group.' Capgemini will bring its end-to-end capabilities at scale, including its strong presence and delivery track record in Japan, the Asia Pacific region and globally, to enable Dai-ichi Life Group's transformation agenda. The partnership will focus on co-innovating solutions that streamline operations, harness the power of data analytics and artificial intelligence, and fortify cybersecurity defenses, all while helping to ensure a seamless and enhanced experience for Dai-ichi Life Group's customers. "This strategic collaboration with Dai-ichi Life Group, a distinguished leader in the insurance sector, comes at a crucial time for the industry. Today, customer service remains one of the most powerful tools for encouraging loyalty and shaping brand perception, and this is increasingly enabled through technology,' said Aiman Ezzat, Chief Executive Officer at Capgemini. "This partnership is built on a shared vision to leverage technology and innovation to not only meet but exceed consumer expectations. By combining Dai-ichi Life's deep industry knowledge with Capgemini's global business and technology transformation expertise, including our proven ability to deliver complex solutions, our partnership will help unlock new value for the Dai-ichi Life Group and set new benchmarks in customer service and operational efficiency." About CapgeminiCapgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 The Future You Want | About Dai-ichi Life GroupDai-ichi Life Group was founded in 1902 as Japan's first mutual life insurance company. It became a joint-stock company and was listed on the stock exchange in 2010, before transitioning to a holding company structure in 2016. The Group has since expanded its operations globally, including across the Asia-Pacific region and North America, and now serves over 50 million customers while managing approximately USD 430 billion in consolidated assets. Our IT and Digital strategies enable us to innovate, improve efficiency, and enhance customer experience, while driving long-term growth and your side, for life | Attachment 2025_06_10_Capgemini and Dai-ichi Life Group sign multi-year agreementError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Bloomberg
11 hours ago
- Bloomberg
How Do You Pick the Best Wealth Manager?
By and Merryn Somerset Webb Save Subscribe to Merryn Talks Money on Apple Podcasts Subscribe to Merryn Talks Money on Spotify The more than $100 trillion wealth transfer that's projected to be passed down from older to younger generations over the next quarter century is set to reshape the wealth management industry. And younger investors plan to move their money to new advisors, according to a report by IT services and consulting group Capgemini.
