Yahoo Pitches Partnerships With Kevin Durant's Boardroom, Chef Nick DiGiovanni to Advertisers
Today, at Yahoo's NewFronts presentation, the company announced a slate of partnerships as well as new content and talent—but it's also celebrating a major milestone: its 30th anniversary.
'Yahoo isn't just on the internet—it is the internet,' Rob Wilk, chief revenue officer at Yahoo, said in a statement. 'And we've never been more energized about what's ahead.'
Among its key announcements, Yahoo revealed that Yahoo Sports is working with Boardroom, the media network co-founded by Kevin Durant and Rich Kleiman, which covers the business of sports, entertainment, and culture, for a content partnership that will give fans a better understanding of players and storylines in the sports and business world.
The collaboration will feature a two-part initiative, which is set to launch later this year. The initiative includes a new multi-platform video series titled Network with Rich Kleiman, hosted by Kleiman, and a dedicated Boardroom hub, which will showcase clips and episodes of Network with Rich Kleiman while also including Boardroom's original reporting and features. Yahoo announced partnerships with Nick DiGiovanni, Amy Robach and TJ Holmes, and Deena Margolin and Kristin Gallant. Aaron Idelson, Courtesy of Yahoo
On the Yahoo News side, the brand is leveraging its content with new partnerships, including a tie-up with celebrity chef and MasterChef finalist Nick DiGiovanni, who will bring his signature culinary food content to Yahoo's readers.
Yahoo News is also collaborating with Amy Robach and T.J. Holmes, who will write Ask Amy & T.J., a new weekly column launching in early June. The former broadcasters and current podcast hosts will offer candid tips and advice on love and relationships — and even respond to readers' questions and queries directly.
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I've always felt that's that's the people that we are in lots of ways because sometimes people don't react in ways you want them to, but if you let them in a little bit, if you let them know that there's not actually that much that's different, you allow them to change their mind. That's good too.
