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Yahoo
14-05-2025
- Entertainment
- Yahoo
Fresh Express® Builds on Its Bold "Express Yourself" Campaign with Star-Studded Lineup of Culinary Creators and Dietitians
Tiffani Thiessen, Nick DiGiovanni, Kylie Sakaida, and Steph Grasso Lead Fresh Express into an Innovative Era of Culinary Creativity ORLANDO, Fla., May 14, 2025 /PRNewswire/ -- Fresh Express®, the nation's leading brand in value-added salads, is amplifying its vibrant "Express Yourself" campaign through a lineup of dynamic partnerships with actress, cookbook author and mom, Tiffani Thiessen (@tiffanithiessen) along with digital megastar, NYT best-selling author and celebrity Chef Nick DiGiovanni (@ and acclaimed registered dietitians Kylie Sakaida (@nutritionbykylie) and Steph Grasso (@stephgrassodietitian). Together, they'll lead a dynamic group of chef influencers, dubbed the "Fresh Expressionists," to inspire fans to creatively express themselves with flavorful, nutritious, and exciting salad experiences. "At Fresh Express, we believe salads are more than just meals—they're a vibrant canvas for creativity and self-expression," said Fabian Pereira, Vice President of Marketing at Fresh Express. "Partnering with top-tier talent enables us to highlight the versatility of our products while connecting with consumers through authentic, inspiring storytelling that encourages them to explore and share their own unique salad creations." Harnessing the Power of Social Media to Influence Healthy Choices This initiative reflects Fresh Express's continued focus on engaging Millennial and Gen Z consumers through fresh, multi-platform content that champions individuality, wellness, and culinary creativity. Recent data shows over 70% of produce shoppers use platforms like Facebook and YouTube, while more than half also engage on Instagram, TikTok, Twitter, and Pinterest. Among adults under 30, video-forward content is especially influential—making social media an essential channel for inspiring food choices and healthy habits. Influencers Elevate Salad Creativity Tiffani Thiessen, actress, cookbook author and mom, will anchor the campaign along with Nick DiGiovanni, the celebrated celebrity chef and social media sensation known for his innovative culinary twists. Together, they'll demonstrate the versatility and flavor potential of Fresh Express salads through inspiring, multi-post series across Instagram and TikTok. "Balancing motherhood, work, and healthy eating isn't always easy, but Fresh Express salads make it feel effortless," said Tiffani Thiessen. "They're so fresh, flavorful, and versatile—I'm excited to share how I sneak extra veggies onto my family's plates without any complaints!" Chef Nick DiGiovanni added, "Fresh Express has totally changed my salad game – I'm excited to share easy hacks and adventurous recipes that prove salads can be anything but boring." Dietitian Duo Drives Nutritious Innovation Complementing the chefs, registered dietitians Kylie Sakaida and Steph Grasso will spotlight the nutritional benefits and healthful innovations made possible by Fresh Express. Their approachable, informative content resonates with health-conscious fans seeking delicious, nutritious meal solutions. "I love showing my followers how approachable healthy eating can be, and Fresh Express salads makes that effortless," said New York Times bestselling author Kylie Sakaida. "These salads are fresh, flavorful, and incredibly easy to personalize, so I'm excited to share some delicious recipes I have in store!" "I'm all about making nutritious food fun," said registered dietitian Steph Grasso. "With Fresh Express, I can inspire my followers to create balanced, nutrient-packed meals that are both flavorful and expressive." Introducing the "Fresh Expressionists" Additionally, Fresh Express is unveiling the "Fresh Expressionists," a dynamic group of culinary creators including Jenny Martinez (@happybelliesbyjenny), Ronnie Woo (@ronniecwoo), Nicole Keshishian (@kalejunkie), Toni Chapman (@themoodyfoody), Kevin Curry (@fitmencook), and Alia and Radwa Elkaffas (@fooddolls). This diverse team of chefs will further amplify the campaign through engaging recipe content, challenges, and interactive culinary inspiration. Each influencer's content will ladder back up to the "Express Yourself" platform that is designed to resonate with Millennials and Gen Z consumers, encouraging them to view salads as a canvas for creativity. Given that adults under 30 are averaging five social media platforms and show a strong preference for video-centric content, Fresh Express's strategy includes a robust digital presence featuring engaging recipes, interactive challenges, and user-generated content Building a Movement Around Mealtime Creativity Through this multi-channel effort, Fresh Express invites fans to share their own salad creations, moments of inspiration, and expressions of flavor using campaign hashtags and social engagement. It's a call to action to reimagine what salad can be—and to make mealtime a moment of expression. As Fresh Express ushers in this exciting new chapter, the brand remains committed to freshness, flavor, and inspiring a new generation of salad lovers. With this bold new chapter, Fresh Express is refreshed, reimagined, and ready to reassert its category leadership in an exciting, modern way. For more information about the brand, visit and follow Fresh Express on Instagram, Facebook, Pinterest, YouTube and X. About Fresh Express®Fresh Express® is the brand leader in Value Added Salads and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 100 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for both conventional and organic fresh produce. More than 14 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach and vegetables. For more information, visit View original content to download multimedia: SOURCE Fresh Express
Korea Herald
10-05-2025
- Entertainment
- Korea Herald
'Cheong:' The hidden secret behind Korean food
From home remedy to sugar replacement, this traditional fermented fruit syrup is the secret ingredient behind many Korean dishes Syrup is a common pantry staple in many countries, typically drizzled over foods like pancakes, waffles, crepes and other baked goods, or even on top of ice cream. The sweet liquid is also used in other culinary applications, such as glazes and desserts. But in Korean cuisine, syrup plays an essential role. Though often used as a replacement for sugar, adding a sweet and fruity flavour, it can also add acidity or umami to dishes depending on the ingredients used. 'Cheong:' Next big thing in culinary scene? In recent years, Korean food such as ramyeon, dumplings and fried chicken to name a few, has been winning over taste buds and featuring on dinner tables across continents. Korea's "jang making" tradition of creating fermented sauces using soybeans was even recognized as a UNESCO intangible cultural heritage in December last year. Now, the spotlight is turning to Korean syrup, or "cheong," which may just be the next big thing in the culinary scene. Clips of social media figures making cheong can easily be found on YouTube. Among the highlights is a video uploaded by American star chef Nick DiGiovanni in November 2023, in which he makes cheong with strawberries. With over 25.8 million subscribers on the video-sharing platform, his video brought significant attention to the traditional recipe. He later uploaded a video of making cheong with dragonfruit in June last year, garnering 24 million views. This syrup, often considered a staple in Korean cooking, is made by combining equal parts of the desired fruit or vegetable and sugar, then gently layering them into an airtight jar and leaving it for up to three months as the fruit slowly releases its juices, as explained by the Korean Food Promotion Institute. You can either consume the syrup right away or leave it for up to a year or more for a richer flavor. Later, the syrup can be enjoyed as a hot tea during winter or mixed with cold water for a refreshing summertime beverage. Fruits such as plums, strawberries, green tangerine and yuja — a citrus fruit native to Korea that sits somewhere between lime, lemon and orange — are often used to make the syrup. Maesil, or Korean green plum, is also a popular seasonal ingredient available in May and June. According to the KFPI, the best time to make maesil cheong is between June 6 and 20. Once made, it can be used to create other fermented foods such as plum vinegar, plum wine and plum gochujang. The syrup is also widely used as a natural sweetener. Adding the syrup to dishes like fish or chicken helps enhance the flavors and adds a pleasant, fruity aroma, often combined with other common Korean ingredients such as salt, soy sauce and "doenjang," fermented soybean paste. As cheong is made without heat, it preserves the ingredients' natural flavors, nutrients and health benefits. Deeply rooted in centuries of Korean food culture, cheong adds depth and balance to everyday meals and special dishes alike. At times, it can also work as a traditional home remedy to aid digestion and help upset stomachs. If kept away from contamination, the syrup can be consumed for up to five years, although the sweetness and aroma may fade after about two years of aging. The Korean syrup can also be used when brewing your own alcohol. All you need is 1 kilogram of green plums, 300 grams of sugar and 3.6 liters of soju for those looking to make their own batch of maesil-ju, or Korean plum wine known for its refreshing tang and subtle sweetness, as recommended by the KFPI. Start by removing the stems from the plums. Rinse them under running water, then dry them completely because any leftover moisture can lead to spoilage. Mix the plums with sugar in a jar, seal it and leave it for four weeks. Then add the soju to the mixture. One tip is to place the jar in a cool, dark area to let it continue fermenting. The wine will develop a richer, more complex flavor as it ages.
Business Mayor
07-05-2025
- Business
- Business Mayor
Yahoo Pitches Partnerships With Kevin Durant's Boardroom, Chef Nick DiGiovanni to Advertisers
Today, at Yahoo's NewFronts presentation, the company announced a slate of partnerships as well as new content and talent—but it's also celebrating a major milestone: its 30th anniversary. 'Yahoo isn't just on the internet—it is the internet,' Rob Wilk, chief revenue officer at Yahoo, said in a statement. 'And we've never been more energized about what's ahead.' Among its key announcements, Yahoo revealed that Yahoo Sports is working with Boardroom, the media network co-founded by Kevin Durant and Rich Kleiman, which covers the business of sports, entertainment, and culture, for a content partnership that will give fans a better understanding of players and storylines in the sports and business world. The collaboration will feature a two-part initiative, which is set to launch later this year. The initiative includes a new multi-platform video series titled Network with Rich Kleiman, hosted by Kleiman, and a dedicated Boardroom hub, which will showcase clips and episodes of Network with Rich Kleiman while also including Boardroom's original reporting and features. Yahoo announced partnerships with Nick DiGiovanni, Amy Robach and TJ Holmes, and Deena Margolin and Kristin Gallant. Aaron Idelson, Courtesy of Yahoo On the Yahoo News side, the brand is leveraging its content with new partnerships, including a tie-up with celebrity chef and MasterChef finalist Nick DiGiovanni, who will bring his signature culinary food content to Yahoo's readers. Yahoo News is also collaborating with Amy Robach and T.J. Holmes, who will write Ask Amy & T.J., a new weekly column launching in early June. The former broadcasters and current podcast hosts will offer candid tips and advice on love and relationships — and even respond to readers' questions and queries directly.
