What's Behind The 3x Rise In SOFI Stock?

Forbes

29-05-2025

The SoFi logo is being displayed on a smartphone in this photo illustration in Brussels, Belgium, on ... More May 28, 2024. (Photo by Jonathan Raa/NurPhoto via Getty Images)
SoFi Technologies stock (NASDAQ: SOFI) has seen an increase of over 30% from its lows of below $10 in early April this year to its current value of $13. This rise can mainly be credited to the company's strong Q1 results and an upward adjustment to its annual forecast. Our analysis of SoFi's Q1 performance provides additional insights. Following this recent increase, SOFI stock is trading 190% higher when viewed over a longer duration starting from early 2023. This can largely be attributed to:
We will examine the specifics of these factors. While SOFI stock has performed exceptionally well, if you're looking for potential growth with a smoother experience than investing in a single stock, consider the High Quality portfolio, which has surpassed the S&P and achieved >91% returns since inception. Separately, see – GE Stock To $150?
SoFi's strong revenue growth is driven by its expansion beyond its primary lending business to establish itself as a 'one-stop shop' for financial services. This diversification includes offerings such as SoFi Money (banking), SoFi Invest (investing), and SoFi Relay (financial insights), in addition to its traditional lending services (personal loans, student loan refinancing, and home loans). This approach has resulted in considerable growth in its membership base and product usage. For context, the company's membership base grew from 5.2 million in 2022 to 10.9 million currently. SoFi's 2022 acquisition of Technisys – a cloud-based core banking solution – has been vital for the company. Furthermore, the company acquired a banking charter in 2022, which allows it to hold loans for investment and significantly enhance its deposit base.
Among its segments, Financial Services has exhibited remarkable growth, increasing fivefold from $168 million in 2022 to $822 million last year. This increase is credited to the strong uptake of products like SoFi Money, Relay, and Invest, as well as the swift growth of its Loan Platform Business. The company's Lending segment has also performed well, increasing by 30% over the same period. Although student loan refinancing has traditionally been a substantial revenue source for SoFi, personal loans have become a significant contributor to growth in recent years. The company has secured significant commitments from institutional investors, including Fortress Investment Group and Blue Owl Capital, to purchase its loans, aiding in diversifying its revenue sources and lowering capital intensity.
SoFi's Financial Services segment has been a key factor in the company's financial overhaul, greatly boosting overall profitability. Since 2022, SoFi's operating margin has dramatically improved from -20.4% to 17.2% (for the last twelve months) — an impressive increase. The 2022 banking charter granted to SoFi was a significant landmark, enabling the company to leverage low-cost deposits from its members, especially those with direct deposits, as a reliable funding source for loans. This transition away from pricier financing methods directly benefited SoFi's net interest income and overall profitability. This enhanced financial performance, combined with robust sales growth and commitments from institutional investors, has transformed investor sentiment.
The company's price-to-sales valuation multiple has doubled during this time, rising from 2.6x in 2022 to 5.3x in 2024, which reflects renewed investor optimism. This shift occurred amidst a challenging market backdrop, particularly influenced by the inflation surge of 2022 that triggered a significant stock market downturn.
During this tumultuous period, SOFI stock saw a steep decline, plummeting 83% from its February 2021 peak of $26 down to $4 by December 2022 – a more considerable drop than the S&P 500's 25.4% peak-to-trough decline. The stock has yet to reclaim its pre-Crisis peak.
At its current price of $13, SOFI stock is trading at a price-to-sales (P/S) ratio of 5.3x, which is closely aligned with its four-year average of 5.5x. However, there are strong indicators suggesting that the valuation multiple could see further expansion. Firstly, the company's strategic shift toward higher-margin revenue avenues through its Technology Platform (Galileo and Technisys) and Financial Services segments is attracting investor interest. This transition from a mainly lending-focused model to a more varied, technology-driven approach may prompt the market to assign higher multiples, recognizing the more stable, fee-based income.
Secondly, SoFi's persistent member growth and successful cross-selling are proving to be essential. As the company continues to expand its membership and efficiently cross-sells banking, investing, insurance, and lending products within its integrated ecosystem, investors might attribute a premium to its valuation.
Lastly, and most importantly, SoFi's trajectory toward consistent profitability could serve as a significant catalyst. Maintaining profitability, supported by increased operational efficiency and economies of scale, could lead to a vital inflection point, as financially successful companies in the services sector typically command higher valuations.
While these factors strongly favor SoFi, investors should also weigh the risks involved. SoFi's stock previously declined over 80% during a significant market downturn, highlighting its vulnerability to macroeconomic challenges. With interest rates remaining high and ongoing trade tensions, there exists a risk of a further decline in the stock price.
Certainly, there is always a substantial risk when investing in a single stock, or a limited number of stocks. Consider the Trefis High Quality (HQ) Portfolio which, encompassing a selection of 30 stocks, has a history of successfully outperforming the S&P 500 over the past four years. What accounts for this? Collectively, HQ Portfolio stocks have delivered superior returns with lower risk compared to the benchmark index; providing less volatile experiences, as illustrated in HQ Portfolio performance metrics.