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Ulta's 21 Days of Beauty is finally here, and I'm shopping these 10 best deals

Ulta's 21 Days of Beauty is finally here, and I'm shopping these 10 best deals

CNN07-03-2025
It's time to replenish your skin care and makeup stock. Ulta's 21 Days of Beauty Event finally kicked off today, dropping daily deals on beauty galore. It's no measly discount either: We're talking a whopping 50% off. For the first time, select savings last all week long rather than expiring at the end of every day, giving ample time to load up your cart.
To give you a jump on this week's offerings, I rounded up the 10 best beauty deals at Ulta, including brands like Tarte, Olaplex, Supergoop! and more. Just note that the monthlong event ends on March 27, so shop while you can.
Olaplex No.8 Bond Intense Moisture Damage Repair Hair Mask Treatment
Hairstylists swear by this overnight beauty product for treating damaged hair. The brand is best known for its bond-building formulas, helping repair hair while adding moisture and shine as you snooze.
Supergoop! Every. Single. Face. Watery Lotion SPF 50
Supergoop! SPF has gathered quite a cult following. This milky formula was formulated for all skin types and tones to lend a refreshing texture that dries into a non-greasy finish. Add it to your skin care routine for as low as $17.
First Aid Beauty KP Bump Eraser Body Scrub With 10% AHA Fresh Peach
Since rocketing to viral fame, the KP Bump eraser has played a crucial role in my shave routine. Its combo of glycolic and lactic acids gently exfoliates my sensitive skin, reducing the appearance of strawberry skin. I find that it extends my shave too.
BaBylissPRO Professional High-Speed Dual Ionic Dryer
Slashed by $100 off, this hair dryer hails from the reliable, tried-and-true hair dryer brand, BaByliss. Its ionic tech has impressed in past models, minimizing the appearance of frizz with less heat.
Tarte Lights, Camera, Lashes Platinum Volumizing Mascara
I've yet to find the perfect mascara, but this one is certainly a winning favor. It amps up lash volume in just a few swipes. I also appreciate that it comes in fun, chrome packaging that's easy to spot in makeup bags.
Tula 24-7 Moisture Hydrating Day and Night Cream
Dry skin can find a hydrating savior with Tula's everyday moisturizer. Its formula of peptides, squalane and hyaluronic acid work in tandem to draw moisture to your skin barrier. While it's usually a spendy buy of nearly $60, we can't resist this discount.
Kitsch Satin Pillowcase
Tame bedhead and fall into a luxurious sleep with this $10 satin pillowcase from Kitsch. I've influenced many people to snag the brand's heatless curlers because of their gentle material on hair, and I can only imagine its pillowcases uphold that rep.
Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel
One of the first eyebrow beauty products I ever used to tame and style my hair heralded from Benefit Cosmetics. The Gimme Brow is a classic that delivers a natural tint time after time.
Nars Afterglow Liquid Blush
One of our favorite blush for mature skin just dropped in price during Ulta's sale. Add a natural-looking flush to cheeks, choosing from nine versatile pigments like browns, plums, reds and pinks. Though, you can't go wrong with the fan-favorite shade Orgasm.
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint
This beauty balm has revolutionized BB creams with a design that's the first of its kind. It's made with the skin care and makeup ingredients you'd typically find in a skin tint — but in stick form. It comes in 16 shades that blend out into a natural finish. Every spring and fall, I mark my calendar for Ulta's 21 Days of Beauty event because it brings more than 250 noteworthy markdowns on recognizable beauty brands and Ulta employee favorites. The savings are scattered across every category too, so you can revamp your skin care, hair care and makeup routines. It's also one of the best sales from the retailer. For example, Ulta's last sale, Wellness Week, brought only 30% off select skin care items.
Armed with years of experience testing and reviewing beauty products, plus expertise covering sales on said picks, our deals editor Jacqueline Saguin curated a list of only the best makeup, skin care, hair care and fragrance deals for your wallet, mostly including those products other Underscored editors buy themselves.
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33 Items So Dang Useful, You'll Wish You Never Lived Without Them

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A Renpho percussion massager with all the cool features of the TheraGun — but for a fraction of the price. Now, the next time you tweaked your neck after sleeping on it weird, you can give yourself some soothing relief. The Pink Stuff — the alchemy in this stuff is next-level because it can make grease, permanent marker, grime, pen, rust, and crayons disappear on stoves, kitchen floors, jewelry, bathtubs, grills, wood, glass shower doors, AND MORE. It has 150,000 5-star reviews for a reason... just sayin'. Revlon Volcanic Face Roller with a volcanic stone to soak up the excess oil you can get on your face from just simply going about your day. ~Roll~ this over any shiny spots and watch them *POOF* out of existence. Say bye-bye to blotting sheets and powder since there's a new (and faster) oil controller in town! A standing desk anti-fatigue mat so you can stand at your desk for hours. 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A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips, like the $45 Crest White Strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you. A bladeless, oscillating Dreo Tower Fan reviewers especially love for their bedrooms and offices because it is SO so so whisper-quiet. This remote-controlled fan with nine different speeds and four modes is basically the height of summer luxury — especially because it uses sensors to adjust wind speed as the temperature shifts throughout the day. 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It Only Took Five Minutes for This Hair Waver to Give Me the Volume of My Dreams
It Only Took Five Minutes for This Hair Waver to Give Me the Volume of My Dreams

Elle

time07-08-2025

  • Elle

It Only Took Five Minutes for This Hair Waver to Give Me the Volume of My Dreams

While I'm not a huge fan of Aquamarine (sorry, Emma Roberts), there's one thing from the staple tween film that's stuck with me all these years later. And no, I'm not talking about the DIY teal mini dress or the starfish earrings that instantly field compliments from strangers. Rather, it's Sara Paxton's effortless beach waves. Her character's flowing tresses fall somewhere in between a polished loose curl and the crimped styles of the '80s. While it may have taken me over a decade, I've finally figured out exactly how to replicate the voluminous surfer-chic 'do, and all I needed was a hair waver. Designed to deliver soft, lived-in texture without the high-maintenance styling time of traditional curlers, hair wavers offer an easy shortcut to that perfectly tousled look. They utilize the barrel design of your favorite curling irons and wands to deliver deep S-waves in record time. 'Unlike curling irons that create curls or flat irons that smooth the hair, a waver presses the hair between ridged barrels to create consistent, ripple-like waves from root to end,' explains Carrie Prowant, a certified trichologist and hair extension specialist. She adds that the innovative tool boosts volume and generally lasts longer than traditional curls, too. My favorite part? It seriously takes seconds and works on all hair types and textures. Whether you want to amplify your natural curls, add volume to fine, straight strands, or zhuzh up your go-to wavy style, a hair waver can live up to the task. To find the best options out there, I've tested top sellers, tapped Prowant, and scanned through dozens of customer reviews. Ahead, shop the best hair wavers of 2025. The Amika High Tide Deep Waver is Prowant's favorite on the market. 'The rounded clamp minimizes creasing, has a 30-minute auto shut-off, and uses infrared heat to lock in moisture for less frizziness,' she says. Barrel size: 0.7 inch Temperature: 120°F–390°F Amazon rating: 4.6/5 An Amazon reviewer says: 'I love my Amika waver—it gives me perfect beachy waves and total mermaid hair vibes! Super easy to use and the results last all day.' As a beauty writer living in a tiny NYC apartment, my vanity drawers just can't keep up with the amount of products and tools I use. Fortunately, Drybar created a one-stop-shop curling iron—complete with a curling iron, wand, and of course, a hair waver. Barrel size: 0.75 inch waver, 1 inch wand, 1.25 inch curling iron Temperature: Up to 450°F Ulta rating: 3.8/5 An Ulta reviewer says: 'I am super impressed with this 3-in-1 combo! It's super easy to interchange which tool you're using and it heats up quickly. I really love the results I get with the beach wave attachment.' The Sheglam Beach Babe Hair Waver combines the sleek benefits of a flat iron with the effortless texture of a hair waver. It heats up incredibly fast, leaves no dents, and is so quick and easy to clamp along to each strand. Barrel size: 1 inch Temperature: 270°F —410°F An ELLE editor says: 'The Sheglam Beach Babe Hair Waver really surprised me. I expected the clamp design to leave more dents, but was met with a fully dent-free hairdo. In fact, the clamp made waving my strands even easier to execute than typical barrels, since it really grips each section. Even on a low heat setting, five seconds seemed to be the sweet spot for perfectly tousled beach waves.'—Emma Aerin Becker, associate beauty e-commerce writer. If you desire waves so natural they look like you just woke up—but way more polished, of course—try the BondiBoost Wave Wand 3-Barrel Hair Waver. The 1.25-inch barrels are noticeably larger than those of other brands, and deliver chic, loose curls with minimal effort. Barrel size: 1.25 inches Temperature: 175°F —410°F Sephora rating: 4.4/5 A Sephora reviewer says: 'I am obsessed with this waver. What's nice is that you can alter the temperature unlike other brands, and it comes with a hand mitten to make sure you don't burn yourself and gives you the most beautiful waves. My hair doesn't hold curls at all but with the waver it held all day even through my workout! I give this a 10/10. I'm also a hairstylist and I love using it on my clients to give them beachy waves.' When it comes to hair wavers, the smaller the barrels, the tighter the waves. Mermade Hair's Cutie Pro Waver offers up three barrels under one inch in size, so you can achieve the fresh-out-of-the-ocean curls you've been craving. Barrel size: 0.9 inches Temperature: 180°F —410°F Mermade rating: 4.9/5 A Mermade reviewer says: 'I love the Mermade Hair Cutie Pro Waver! It's the perfect size for achieving beautiful, effortless waves. The smaller 22mm barrels give me a more defined, natural look that lasts all day. The lilac color is super cute and adds a fun pop to my hair tools collection. It heats up quickly and is easy to use, even for someone like me who isn't a hair pro. This waver has become my go-to for creating flawless, beachy waves without the frizz. Highly recommend' The Hot Tools Pro Artist 24K Gold 3 Barrel Hair Waver is perfect for those with extra-thick hair that needs a little more heat. The gold–plated barrels reach up to 450 degrees Fahrenheit—ideal for coarser strands and long-lasting curls. Just don't forget a heat protectant! Amazon rating: 4.4/5 An Amazon reviewer says: 'I love this tool!! It is easy to use and gives my hair the perfect wave look. I have very thick hair and it works great on it. Heats up in just a few seconds.' If you're already comfortable using a wand to curl your hair but are looking for a softer wave, Prowant recommends the GHD Classic Wave Oval Curling Wand. 'It reduces frizz and adds shine, heats up fast, and creates romantic waves' courtesy of the unique oval shape. Barrel size: 1.5inches Temperature: Preset to 365°F Sephora rating: 3.8/5 A Sephora reviewer says: 'This oval shape gives interesting curls that look very textured. I find it looks best when you alternate directions between sections of hair. GHD tools are always top quality, and quick and easy to use. I like it!' First, you want to 'make sure the hair is completely dry and prepped with a heat protectant,' says Prowant. 'My favorite is the Keranique Strengthening Leave-In—it's a great primer and adds shine to the waves.'Next, divide your hair into three sections—top, middle, and bottom—using clips. Once the waver is heated to your desired temperature, 'position the waver near the roots, leaving a small gap if you want softer volume, and clamp it down for five to 10 seconds.'Release and move the waver down the strand, aligning the barrels with the last wave to create a continuous pattern. Continue down the hair shaft to the ends, ensuring even tension. Repeat the process across all your strands—and voilà! Absolutely! 'Hair wavers work well on all hair types, but may yield different results,' explains Prowant. On straight hair, the waver creates visible S-waves that hold well—especially with heat protectant and texture spray. For coarse, thick hair, the tool adds structure and definition, but may require higher heat and smaller sections for even results. For naturally wavy hair, it enhances and defines the waves for a polished yet beachy finish. On curly hair, the tool 'can be used to loosen curls into waves if hair is smoothed first, or to create uniform wave patterns.' Finally, wavers add volume and texture to fine hair, but 'use lower heat to avoid damage.' Carrie Prowant is a hair stylist, certified trichologist, and hair extension specialist. As a leading publisher of fashion, lifestyle, and beauty content, is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items. For this piece, beauty writer Emma Aerin Becker interviewed a hair stylist and tested different variations to find the best hair wavers. The Best Hair Tools for Styling and Growth These Protein Hair Treatments Brought My Bleach-Damaged Locks Back to Life How to Style The Graduated Bob for Summer 2025 The Best Travel Hair Dryers to Take on Your Next Vacation

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