General Mills Gives Its Cereals and Mascots a Heroic Makeover with Marvel Studios' 'The Fantastic Four: First Steps'

Business Wire

02-06-2025

MINNEAPOLIS--(BUSINESS WIRE)--General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special series of cereal boxes inspired by Marvel Studios' 'The Fantastic Four: First Steps,' in theaters July 25. A limited run of replica Lucky Charms cereal boxes — resembling those seen in the film — will also be released as part of the collaboration in July.
'This collaboration unites two iconic universes together, our beloved cereal mascots like Buzz the Bee and Lucky the Leprechaun and Marvel's First Family,' said Dayna Needham, Manager, Brand Experience, Portfolio and Division Events at General Mills. 'The specially designed cereal boxes are reimagined with a nostalgic '60s design flair to celebrate wonder, nostalgia and fandom over the breakfast table.'
Inspired by Marvel Studios' 'Fantastic Four: First Steps,' this limited-edition lineup delivers a supercharged breakfast with fan-favorite cereals and fantastic heroes from the big screen:
Suit up with 4 Fantastic Four-themed boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and REESE'S PUFFS cereal — hitting shelves nationwide now!
Snag an exclusive Trix box featuring the team's lovable robot H.E.R.B.I.E., exclusively at Kroger.
Satisfy your hunger with limited-edition Cocoa Puffs boxes featuring the otherworldly Galactus — available exclusively at Walmart.
Inspired by the film, collectors and superfans alike will have the opportunity to get their hands on a retro-futuristic Lucky Charms box in July! This limited-edition box is packed with a Johnny Storm collectible, available online only at Walmart.com starting Tuesday, July 22, while supplies last — don't miss your chance to own a piece of cereal (and Marvel) history.
This latest heroic collaboration continues General Mills' ongoing team-up with Marvel Studios, following past launches including the recent Wheaties box inspired by Marvel Studios' 'Thunderbolts*', collectible Marvel Studios' 'Guardians of the Galaxy Vol. 3' boxes in 2023 and 'Loki' Charms in 2021 and 2023. For more information, follow @generalmills on Instagram and Facebook, and visit cerealsociety.com.
Marvel Studios' 'The Fantastic Four: First Steps' opens in U.S. theaters Friday, July 25, 2025.
"REESE'S and REESE'S PUFFS trademarks and trade dress and the REESE'S Orange Color and Crown Design are used under license."
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About Marvel Studios' 'The Fantastic Four: First Steps'
Set against the vibrant backdrop of a 1960s-inspired, retro-futuristic world, Marvel Studios' 'The Fantastic Four: First Steps' introduces Marvel's First Family—Reed Richards/Mister Fantastic (Pedro Pascal), Sue Storm/Invisible Woman (Vanessa Kirby), Johnny Storm/Human Torch (Joseph Quinn) and Ben Grimm/The Thing (Ebon Moss-Bachrach) as they face their most daunting challenge yet. Forced to balance their roles as heroes with the strength of their family bond, they must defend Earth from a ravenous space god called Galactus (Ralph Ineson) and his enigmatic Herald, Silver Surfer (Julia Garner). And if Galactus' plan to devour the entire planet and everyone on it weren't bad enough, it suddenly gets very personal. Directed by Matt Shakman, produced by Kevin Feige and executive produced by Louis D'Esposito, Grant Curtis and Tim Lewis, Marvel Studios' 'The Fantastic Four: First Steps' opens in theaters July 25, 2025.