Songs, stars and strategy: Japan debuts its newest awards ceremony
Under a wash of blue stage lights inside Kyoto's Rohm Theatre, Haruomi Hosono stood alone. A founding member of influential techno-pop group Yellow Magic Orchestra, he addressed an attentive audience on the closing night of the inaugural Music Awards Japan — not just as a musician in his own right, but on behalf of his late YMO bandmates, Ryuichi Sakamoto and Yukihiro Takahashi, and artists across the country.
'There are two people who couldn't make it here today. It's because of their talent that I'm able to stand here,' said Hosono, adding that he 'felt very honored' the pioneering YMO has been chosen as a kind of 'symbol' to represent that best Japanese music has to offer. Reflecting on the influence of his artistic peers, he expanded on the thing that drives artists to create. 'It's the passion we have for music, our love for it. We tried to come up with something unique to Japan.'
J-pop Yoasobi delighted audiences with a performance of 'Idol.' |
© CEIPA / MUSIC AWARDS JAPAN 2025
It was a moment steeped in reverence amid a week of celebration as Japan's 'answer to the Grammys' took place in the old capital on May 21 and 22. The Music Awards Japan (MAJ), which also included a YMO tribute concert a day before the ceremonies began, sought to strike a balance between past and present, domestic stardom and international reach.
'This awards ceremony is a source of encouragement for (musicians),' Hosono continued. 'There are many musicians who haven't made it here yet, but I hope they'll continue to mature beyond the boundaries of the entertainment industry. That's what I'm most looking forward to. I truly believe that support from the industry is essential.'
Spearheaded by the Japan Culture and Entertainment Industry Promotion Association, a coalition of five major music associations, MAJ brought together around 5,000 musicians, producers and industry experts to recognize achievements in 62 categories. The two ceremonies where the awards were presented — red glass statuettes dubbed 'Rubies' — were broadcast live on NHK and streamed online where they were accompanied by curated playlists, signaling the organizers' intent to not just reward Japanese music but to export it.
The launch of MAJ coincides with growing overseas interest in Japanese music thanks to viral hits driven by social media, anime tie-ins, and domestic labels and agencies embracing the internet as a way to reach international listeners. J-pop acts are literally making moves abroad, too. Last year saw a record number of groups — including Yoasobi, Awich, Atarashii Gakko! and Number_i — take the stage at Coachella Valley Music and Arts Festival in California in April, while singer Ado and idol outfits XG and Travis Japan embarked on world tours. This year also sees singer-songwriters Kenshi Yonezu and Kaze Fujii setting out overseas, as well as groups Wednesday Campanella and Hitsujibungaku. MAJ's aim is to cultivate more of these kinds of stars who have the potential to shine outside of Japan.
While focused on current global ambitions, MAJ took the unusual move of awarding past hits, too, as if to say "Japanese music isn't just good now, it has always been good" ... or maybe it was a ploy to try to get some extra star power in attendance. Older songs such as Hikaru Utada's 'Automatic' (1999) and Kurousa-P's "Senbonzakura" (2011) won awards in the best Japanese R&B/contemporary song and best Vocaloid culture song categories, and even Teriyaki Boyz' 2006 track 'Tokyo Drift (Fast & Furious)" got a shout-out in the top Japanese song in Europe section.
Rapper Chanmina delivered a rowdy set at the grand awards ceremony at the Music Awards Japan. |
© CEIPA / MUSIC AWARDS JAPAN 2025
Meanwhile, the MAJ Timeless Echo award was presented to 75-year-old rocker Eikichi Yazawa, who burst onto the Rohm Theatre stage in a shiny, dark red suit, flipping over his mic stand with flair and swiveling his hips as he sang 'It's Up to You!,' 'Tomaranai Ha~Ha' and 'Yes My Love.' With a nearly 50-year-long career behind him, Yazawa's presence encapsulated the enduring power of Japanese rock.
Musical heritage aside, the bulk of the awards went to newer acts like Hitsujibungaku, King Gnu and tuki., and hip-hop duo Creepy Nuts took home a total of nine statuettes — the most of any act — including song of the year for their viral hit 'Bling-Bang-Bang-Born.' Members DJ Matsunaga and R-Shitei earned one of the biggest laughs of the awards when, at the earlier ceremony where they won their first seven awards, a trolley of Rubies was rolled out onto the stage and the pair struggled to hold all the hefty trophies in their arms.
MAJ's goal of demonstrating Japan's soft-power supremacy also came in the form of awards presenters — 'The Solitary Gourmet' actor Yutaka Matsushige, figure skater Mao Asada, contemporary author Mieko Kawakami and veteran actor Koji Yakusho all handed out Rubies. The show's live performances also ran the gamut of musical genres. At the May 21 ceremony, audience members were treated to sets ranging from koto player Leo's contemporary approach to traditional Japanese music and the atmospheric beatboxing of Show-go to the powerful vocals of Azumi Takahashi belting the 'Dreamgirls' show tune, 'And I Am Telling You I'm Not Going.'
Rocker Eikichi Yazawa received the MAJ Timeless Echo award. |
© CEIPA / MUSIC AWARDS JAPAN 2025
The following night upped the ante. In addition to live performances from Yoasobi and Creepy Nuts — as well as a pretaped recording from Hikaru Utada — rapper Chanmina, at one point suspended in the air alongside two acrobats, delivered a rowdy set that included an audacious split. Kaze Fujii, sat at a piano with one foot propped on his knee, exuded a cool charisma as he played a stripped-down 'Michiteyuku.' Later, Awich performed with fellow rappers Ai, Nene and MaRi on a rousing version of 'Bad Bitch Bigaku,' followed by a duet with Ai on 'Not So Different Remix.'
The highlight performance came from rock band Mrs. Green Apple toward the end of the night, as two full rows of string players were dramatically revealed for a lush, emotional rendition of 'Darling.'
The show was not without its quirks, though. At times, the backstage crew's voices and shifting set pieces were audible during speeches and presentations. A mismatched video package played after one award was announced, forcing presenters to improvise.
Awich performed with fellow rappers Ai, Nene and MaRi. |
© CEIPA / MUSIC AWARDS JAPAN 2025
The aforementioned Mrs. Green Apple bookended the ceremonies by winning both the first and last awards presented over the two days — best Japanese song artist and artist of the year, respectively.
'This year marks our 10th anniversary since our debut, and we've been talking nonstop about what to do in the future, what kind of interesting things we can do and what the future holds,' said Mrs. Green Apple vocalist Motoki Ohmori while accepting the artist of the year award. 'We've been focusing on the long-term vision for over a decade, but this year, we finally took the time to reflect on the past 10 or so years and truly appreciate each other. We've been able to keep going thanks to the support of so many people, but above all, because I truly love creating music with these members. It's been a blessing. Thank you so much.'
Mrs. Green Apple bookended the Music Awards Japan ceremonies by winning both the first and last awards presented over the course of two days — best Japanese song artist and artist of the year, respectively. |
© CEIPA / MUSIC AWARDS JAPAN 2025
Amid the domestic bliss was also plenty of love for overseas acts with genre-specific prizes going to Coldplay, Kendrick Lamar and Ariana Grande, among others. Country-specific awards rewarded artists from Japan's Asian neighbors, including Seventeen (South Korea), Zhou Shen (China) and Lola Amour (the Philippines).
It's too early to tell if a Ruby will one day be as coveted as a Grammy, but as far as debuts go MAJ had something for pretty much everyone. The real test will be if next year's celebration is able to live up to the first.
For more information about the Music Awards Japan, visit musicawardsjapan.com
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